How to Elevate Customer Success Through Compelling Product Videos

Explore how compelling product videos transcend borders, reshaping customer experiences worldwide

a black and white photo of a smiling woman
By Alice Paul
Lucia Gcingca
Edited by Lucia Gcingca

Published February 11, 2024.

A woman recording a product video.

An astronomical 82% of people have bought something after watching a video. But here’s the real kicker: it's not just about securing the initial purchase; it's about keeping customers satisfied for the long haul.

That's why we'll dive into creating simple product videos and see how they harness and transform customer success for your company.



What Is Customer Success?

Customer success measures how well someone uses your product. It's focused on ensuring customers achieve their desired outcomes, leading to long-term mutual benefit.

The more successful the customer is, the more likely they'll continue using your product across various aspects of their business and share positive experiences with others in the industry.

Tip: Ensure customer satisfaction by actively listening, valuing their input, and considering their feedback to make them feel heard and valued.

» Boost your customer support by leveraging customer feedback and data analysis 

Power of Video Content

Video content is a highly accessible form of documentation. It reaches a broader audience while overcoming language barriers through voiceovers or subtitles. Their practicality makes them easier to understand than manuals, which are time-consuming.

Email marketing and digital billboards also use videos to reach potential customers. They engage with them through web ads on Twitter, Snapchat, Instagram, and Facebook.

Did you know?

In New York City's Times Square, a five-minute billboard ad can be life-changing despite the high cost.

A woman creating a product video on a laptop.


» Check out tips to make your content accessible and engaging

Customer Success With Educational Product Videos

Educational product videos boost customer success by empowering users to make the most of your product by learning how to use it effectively.

Common types of educational product videos include:

  • Onboarding Overview: Includes a step-by-step guide for new or complicated features and a tutorial on submitting support tickets.
  • API Integrations and Best Practices: For developers and program managers, educational videos offer the knowledge to harness the product's full capabilities.
  • Tech Stacks and Development Concepts: How to videos for clients' dev teams explain technical aspects so users can make their development workflows simpler.




Leveraging Customer Testimonials

Client video testimonials can affect a customer's decision to buy your product. Social proof is a powerful force in marketing. Seeing real people with positive experiences builds trust and credibility for your company.

Potential customers also often seek reassurance from existing clients for larger, higher-value deals. Video testimonials offer a more compelling and authentic reference form than written text.

Creating a Knowledge Base Using Simple Product Videos

A well-crafted two-and-a-half-minute video can reduce an onboarding duration. It showcases new features and additional functionalities that the customers might need to catch up on.

If you have team members across different countries and time zones, you can efficiently build a knowledge base for your customers. Someone will always be available to contribute or answer client questions, regardless of the time of day.

You should also make the best of tools like guidde, which uses AI-assisted workflow capture to create a detailed description of your product. This way, you can easily record high-quality onboarding and customer support training videos.

guidde cover image

Explore the future of AI video creation

Pricing

From $16/user/month


Free trial

Free version available


Ease of use

Easy for beginners

Brief overview

Guidde helps you quickly create instructional videos for onboarding and customer support by using AI-assisted workflow capture to create a detailed description of the process. Plus, the interactive elements help you make your videos engaging.

The free tier gives you up to 25 how-to videos, making Guidde a suitable option to test the features before committing to a paid plan.

Why choose guidde

Guidde's easy-to-use interface and AI-powered features simplify the video creation process. Its interactive elements and comprehensive pricing options make it ideal for novices and non-designers, enabling them to communicate and educate the audience effectively.

Pros and cons

Captures workflow automatically

Comprehensive pricing tiers

Variety of use cases

No phone app

Chrome and Microsoft edge extensions only



Creating Simple Product Videos: Best Practices

Some of the most effective methods for creating instructional content are:

  • Picture yourself as the customer end user. This perspective offers insight and foresight, enabling you to anticipate user's needs when creating great product videos.
  • Always write a script, as it ensures a smooth flow during recording.
  • Pay attention to detail. Ensure the product video is clear and focuses on the main elements, whether your face, a screen share, or something else.
  • Clearly outline video content at the beginning to help the viewers anticipate what you'll cover and navigate the material efficiently.

» Learn the best way to make training videos

From Meh to Must-Have: Craft Product Videos That Sell

Product videos have become crucial in marketing across various industries. As attention spans shrink, you need to grab customer interest quickly while simultaneously sharing important information. It's a balancing that you can make easier with software.

Using AI-powered video creation tools like guidde, you can effortlessly grab your viewer's attention. You'll inform and excite, playing a crucial role in helping customers get started, providing ongoing support, and ultimately fostering customer success.