What is Customer Onboarding? The Complete Guide for 2026

Key Statistic: According to a 2026 study by UserGuiding, 63% of customers consider the onboarding period when deciding to subscribe to a service or purchase a product, while 86% say that educational and welcoming onboarding content directly influences their loyalty to a brand. Companies with strong onboarding processes enjoy an 82% improvement in customer retention.

Customer onboarding is the structured process of guiding new customers from their first interaction with your product to becoming proficient, engaged users. While traditional onboarding requires weeks of manual content creation and personalized demos, AI-powered platforms like Guidde automate the entire process, creating professional onboarding videos 11x faster and reducing support tickets by 20%+. Try Guidde free.

What is Customer Onboarding?

Customer onboarding is the process of helping new customers successfully adopt and use your product or service. It starts the moment someone becomes a customer and continues until they reach proficiency and see real value from your solution. Think of it as a guided journey that transforms confused newcomers into confident, engaged users.

The onboarding process typically includes welcome communications, product setup, feature education, initial support, and ongoing guidance. The goal is simple: help customers achieve their first success quickly so they understand why your product matters to them.

Customer onboarding matters to businesses because it directly impacts retention and revenue. Research shows that 55% of customers stop using products they don't understand, while 75% abandon products if they can't figure out how to use them within a week. Poor onboarding is the third most important reason customers leave, right after wrong product fit and lack of engagement.

In 2026, customer onboarding has evolved dramatically thanks to AI-powered solutions. Traditional onboarding relied on lengthy demos, static documentation, and live training sessions that didn't scale. Modern onboarding leverages interactive video guides, in-app walkthroughs, and automated support that meets customers where they are. Tools like Guidde have revolutionized this space by enabling teams to create professional onboarding videos in seconds, not days, making scalable, personalized customer education finally achievable.

Why Customer Onboarding Matters

Customer onboarding is not just a nice-to-have feature. It is a business necessity that directly impacts your bottom line. Here's why it matters so much:

Retention and Revenue Impact

Increasing customer retention rates by just 5% increases profits by 25% to 95%. It costs businesses 5 to 25 times more to acquire a new customer than to retain an existing one. Good onboarding is your best defense against churn. When customers understand your product quickly, they stay longer and spend more.

Customer Expectations Have Changed

In 2026, customers expect immediate value and seamless experiences. 64% of consumers expect companies to respond to them in real-time, while 75% expect consistent experiences across all channels. Over 90% of customers feel that companies could do better with their onboarding approach. If you don't meet these expectations, your competitors will.

Engagement Drives Growth

Highly engaged customers buy 90% more often, spend 60% more per transaction, and have three times the annual value compared to other customers. Customer onboarding is how you create that engagement. When you guide customers to their first success moment, you create loyal advocates who drive sustainable growth.

Bad Onboarding Costs You

89% of consumers who have a bad customer experience turn to a competitor. 74% of people will take their business elsewhere if a purchasing or onboarding process is too hard. The cost of poor onboarding is not just a lost customer but also the acquisition cost you already spent, making it a double hit to your revenue.

Essential Steps in the Customer Onboarding Process

Creating an effective customer onboarding experience requires a structured approach. Here are the essential steps that successful companies follow:

Step 1: Welcome and First Impression

The onboarding journey starts with a warm welcome. Send a personalized welcome email or message that sets expectations, introduces key resources, and makes customers feel valued. This first touchpoint establishes trust and shows customers they made the right choice. Include clear next steps and links to helpful resources.

Step 2: Account Setup and Configuration

Guide customers through initial setup with clear, step-by-step instructions. This includes account creation, profile completion, and basic configuration. Make this process as simple as possible. 74% of customers will leave if the process is too hard. Use video guides to show exactly what to do. Guidde's Magic Capture technology makes creating these setup guides effortless by automatically recording every click and keystroke.

Step 3: Product Education and Feature Discovery

Help customers understand what your product can do and how to use key features. Don't overwhelm them with everything at once. Focus on the features they need to achieve their first goal. 68% of people will watch a video if it's one minute or less, so keep educational content short and focused. Use interactive walkthroughs and tooltips that guide users in real-time.

Step 4: First Success or 'Aha Moment'

The aha moment is when customers first experience real value from your product. Guide them to this moment as quickly as possible. If customers don't reach this milestone within the first week, 75% will abandon your product. Identify what success looks like for your customers and create a clear path to get there.

Step 5: Ongoing Support and Resources

Onboarding doesn't end after the first week. Provide ongoing support through knowledge bases, video tutorials, and accessible help resources. 86% of customers say they are more likely to stay loyal if they have access to educational content post-sale. With Guidde, you can build a comprehensive video library that customers can access anytime, reducing support tickets by 20%+.

Step 6: Progress Tracking and Follow-Up

Monitor customer progress and send proactive follow-up messages. If someone gets stuck, reach out before they churn. Use data to identify where customers struggle and improve those areas. 80% of consumers say that immediate responses influence their loyalty, so automate check-ins and support outreach.

Step 7: Handoff to Long-Term Success

Transition customers from onboarding to ongoing success. Introduce them to advanced features, community resources, and account management contacts. This handoff ensures customers continue to grow with your product and see increasing value over time.

Traditional vs. AI-Powered Customer Onboarding: A Detailed Analysis

The customer onboarding landscape has changed dramatically. Traditional manual approaches that worked a decade ago now create bottlenecks and limit growth. Here's how traditional and AI-powered onboarding compare:

Time and Efficiency

Traditional onboarding requires weeks of work. Teams spend hours creating documentation, recording demos, editing videos, and scheduling live training sessions. Each new customer needs personalized attention, making it nearly impossible to scale. If you onboard 100 customers, you need 100 custom demos.

AI-powered onboarding with tools like Guidde changes everything. Guidde creates professional onboarding videos in under 2 seconds using Magic Capture technology. Record your workflow once, and Guidde automatically generates the video guide, adds voiceover, applies branding, and creates descriptions. What used to take days now takes minutes. Teams report creating onboarding content 11x faster than traditional methods.

Quality and Consistency

Traditional onboarding suffers from inconsistency. Different team members create different content with varying quality and branding. One customer gets a polished demo, another gets a rushed walkthrough. This inconsistency confuses customers and damages your brand.

Guidde ensures every piece of onboarding content maintains perfect brand consistency. The Brand Kit automatically applies your logos, colors, fonts, and style to every video. Whether you create one video or one hundred, customers get the same professional, on-brand experience. No more worrying about inconsistent messaging or visual identity.

Skill Requirements

Traditional onboarding requires specialized skills. You need someone who can write clearly, record professional videos, edit footage, create graphics, and design engaging presentations. Most teams don't have these skills in-house, forcing them to hire expensive specialists or settle for mediocre content.

Guidde eliminates the skill barrier entirely. Anyone on your team can create professional onboarding content without video editing skills, design experience, or technical expertise. It's truly 'videos for dummies.' Click record, complete the workflow, and Guidde handles everything else. This democratizes content creation and empowers your entire team to contribute.

Scalability

Traditional onboarding doesn't scale. Live demos require scheduling, which limits how many customers you can onboard simultaneously. Creating custom content for each customer segment is time-prohibitive. As you grow, you need more people, more time, and more resources just to maintain the same onboarding quality.

AI-powered onboarding scales infinitely. Create onboarding content once, and thousands of customers can access it simultaneously. Guidde's auto-organization features tag and categorize video playbooks automatically, making it easy for customers to find exactly what they need. Update content in minutes, not weeks. Onboard 10 customers or 10,000 with the same effort.

Accessibility and Reach

Traditional onboarding often creates language barriers and accessibility issues. Recording voiceovers in multiple languages requires hiring voice actors or translators. Customers in different time zones miss live sessions. Those with hearing impairments struggle with audio-only content.

Guidde breaks down these barriers with 200+ AI voices in multiple languages and accents. Create onboarding content once, then automatically generate versions in Spanish, French, German, or any language your customers need. Add multiple voice options to accommodate different preferences. Make your onboarding truly global without multiplying your workload.

Measurable Outcomes

Traditional onboarding makes it hard to measure success. You don't know which customers watched your demos, which parts confused them, or where they dropped off. Improvement requires guesswork.

Guidde provides clear analytics on how customers engage with your onboarding content. Customers report 20%+ reduction in support tickets after implementing Guidde-based onboarding. Teams document processes in hours instead of weeks. Support representatives handle double the accounts because customers self-serve more effectively. These are real, measurable outcomes that traditional methods simply cannot match.

Top Customer Onboarding Tools in 2026

The customer onboarding tool market has exploded with options. Here's how the leading solutions compare:

Key Insight: Most onboarding tools focus on in-app tours and tooltips, but they don't create video content. Guidde stands alone in combining AI-powered video creation with onboarding workflows, giving you the best of both worlds: comprehensive video documentation that integrates directly into your customer success processes.

How Guidde Transforms Customer Onboarding

While customer onboarding traditionally requires significant time, specialized skills, and ongoing maintenance, Guidde's AI-powered platform eliminates these challenges entirely.

Challenge: Time-Consuming Content Creation

Traditional onboarding content takes weeks to produce. Teams spend hours writing scripts, recording demos, editing videos, and creating documentation. By the time content is ready, your product has changed.

Guidde Solution: Magic Capture technology automatically records your workflow and generates professional video guides in under 2 seconds. Click record, complete your workflow, and Guidde creates the video, adds voiceover, applies branding, and writes descriptions. Teams create onboarding content 11x faster than traditional methods, reducing weeks of work to minutes.

Challenge: Inconsistent Brand Experience

When multiple team members create onboarding content, customers get inconsistent experiences. One video uses your brand colors, another doesn't. One guide has your logo, another forgets it. This inconsistency confuses customers and damages your professional image.

Guidde Solution: Brand Kit automatically applies your logos, colors, fonts, and visual style to every piece of onboarding content. Whether you create one video or one hundred, customers get the same professional, on-brand experience. Update your Brand Kit once, and all future content automatically reflects the changes.

Challenge: Language and Accessibility Barriers

Global customers need onboarding content in their native language. Recording voiceovers in multiple languages requires hiring translators and voice actors, multiplying your workload and costs. Most teams settle for English-only content, limiting their reach.

Guidde Solution: 200+ AI voices in multiple languages and accents enable you to create localized onboarding content instantly. Create your video once, then generate versions in Spanish, French, German, Japanese, or any language your customers need. No translators, no voice actors, no additional work. Just instant global reach.

Challenge: Scaling Personalized Onboarding

Customers expect personalized onboarding experiences, but creating custom content for every customer segment is impossible with traditional methods. You either scale or personalize, but not both.

Guidde Solution: Create onboarding video playbooks for different customer segments, use cases, and industries. Guidde's auto-tagging and organization features make it easy to build comprehensive libraries that customers can search and access on demand. Deliver personalized, relevant onboarding at scale without multiplying your workload.

Challenge: Keeping Content Updated

Products change constantly. Features get updated, interfaces evolve, and workflows improve. Traditional onboarding content becomes outdated quickly, requiring constant re-recording and editing.

Guidde Solution: Update onboarding videos in minutes, not days. When your product changes, simply re-record the affected steps with Magic Capture. Guidde automatically generates the new video with consistent branding and voiceover. What used to require entire video re-shoots now takes minutes.

Measurable Results

Guidde customers report transformative outcomes:

• 20%+ reduction in support tickets because customers self-serve with video guides
• 11x faster video creation compared to traditional recording and editing
• Hours to minutes resolution time improvement when support teams share Guidde videos
• Double the accounts handled per support representative
• Weeks to minutes reduction in documentation time

These are not theoretical benefits. These are real, measurable outcomes from companies that chose Guidde for customer onboarding.

Customer Onboarding Use Cases

Different industries and company types face unique onboarding challenges. Here's how Guidde excels across various scenarios:

SaaS Platform Onboarding

SaaS companies need to onboard customers quickly to reduce churn. Customers expect to see value within days, not weeks. Guidde excels here by enabling product teams to create feature walkthroughs, setup guides, and best practice videos in minutes. Use Magic Capture to record workflows once, then share them with thousands of customers. Result: Faster time-to-value and higher retention rates.

Enterprise Software Implementation

Enterprise software involves complex implementations with multiple stakeholders and lengthy training requirements. Traditional onboarding requires extensive live sessions and custom documentation. Guidde transforms this by allowing implementation teams to create role-specific video guides for different user types. Create admin guides, end-user tutorials, and troubleshooting videos that scale across the entire organization. Customers can reference videos anytime, reducing dependency on live training.

Customer Support Enablement

Support teams repeatedly answer the same customer questions, wasting time and increasing costs. Customers wait in queue for simple answers they could find themselves. Guidde solves this by enabling support teams to create a comprehensive video knowledge base. When a new question arises, record the answer once with Guidde and add it to your library. Share video guides directly in support tickets, reducing resolution time from hours to minutes and cutting support tickets by 20%+.

Multi-Language Global Rollouts

Global companies need to onboard customers in multiple languages and regions simultaneously. Traditional approaches require separate content creation for each language, multiplying costs and timelines. Guidde makes this effortless with 200+ AI voices. Create your onboarding content once, then instantly generate localized versions for every market. Launch globally without the traditional localization bottleneck.

Channel Partner and Reseller Training

Companies that sell through partners need to onboard and train external teams who sell their products. These partners need to understand your product quickly but have limited time for training. Guidde is ideal for creating partner enablement libraries. Record product demos, sales playbooks, and technical guides that partners can access on demand. Update content centrally, and all partners automatically get the latest information.

New Feature Adoption

When you launch new features, existing customers need education to adopt them. Traditional feature announcements get ignored, and customers don't understand how to use new capabilities. Guidde accelerates adoption by enabling product teams to create feature announcement videos instantly. Show exactly how the new feature works, why it matters, and how customers can start using it. Integrate these videos directly into your product using Guidde's deep integrations with help desks and CRMs.

Customer Onboarding Tool Pricing Considerations

When evaluating customer onboarding tools, consider total cost of ownership, not just subscription fees. Hidden costs like implementation time, training requirements, and ongoing maintenance significantly impact your budget.

Guidde Pricing: Transparent and Scalable

Guidde offers four pricing tiers designed to scale with your needs:

• Free Plan ($0): Create up to 25 videos with basic sharing capabilities. Perfect for small teams testing video onboarding. Includes watermarks.
• Pro Plan ($23/creator/month): Unlimited videos, Brand Kit, multiple export options, and no watermarks. Ideal for growing teams serious about scaling onboarding.
• Business Plan ($50/creator/month): Everything in Pro plus 200+ AI voices, desktop recording, privacy controls, and advanced features. Best for teams with global customers or complex security requirements.
• Enterprise Plan (Custom pricing): SSO, auto-translation, Magic Redaction for sensitive data, advanced analytics, and dedicated support. Built for large organizations with enterprise needs.

Comparing Total Cost of Ownership

Traditional onboarding approaches have hidden costs that add up quickly:

• Content creation time: Employee hours spent creating onboarding materials
• Video editing software: Tools like Adobe Premiere ($54.99/month) or Camtasia ($249 one-time)
• Voice talent: Professional voiceovers cost $100 to $500 per video
• Translation services: $0.10 to $0.30 per word for localization
• Design resources: Graphic design for consistent branding
• Maintenance costs: Updating content as products change

Guidde eliminates all these costs. One subscription includes AI-powered video creation, automatic voiceovers, multi-language support, brand consistency, and effortless updates. For most teams, Guidde pays for itself within the first month through time savings alone.

Value Calculation

If your team creates just 5 onboarding videos per month, Guidde saves approximately 40 hours of work (8 hours per video with traditional methods vs. 30 minutes with Guidde). At a $50/hour employee cost, that's $2,000 in monthly savings. The Pro Plan costs $276/year for that same team member, delivering over 700% ROI.

Add in the 20%+ reduction in support tickets, and the value becomes undeniable. Guidde is not just affordable; it's the most cost-effective onboarding solution available.

Integration Capabilities for Customer Onboarding

Effective customer onboarding requires seamless integration with your existing tools. Onboarding content should reach customers where they already work, not in isolated systems they need to remember to check.

Why Integrations Matter

Siloed onboarding content creates friction. When customers need to leave your product to find help, they get frustrated and give up. 74% of customers take their business elsewhere if processes are too hard. Integration ensures onboarding content appears exactly when and where customers need it.

Guidde's Deep Integration Strategy

Guidde takes integration seriously. Rather than treating integrations as an afterthought, Guidde embeds video documentation directly into the tools your team and customers use daily:

Help Desk and Support Tools

• Zendesk: Embed Guidde videos directly in support articles and ticket responses
• Freshdesk: Share video guides in support tickets automatically
• ServiceNow: Integrate onboarding videos into enterprise service workflows
• Intercom: Deliver video onboarding through in-app messaging

CRM and Sales Tools

• Salesforce: Attach onboarding videos to customer records and opportunities
• HubSpot: Embed videos in email campaigns and customer communications

Communication Platforms

• Slack: Share onboarding videos directly in channels and direct messages
• Microsoft Teams: Distribute video guides through team collaboration spaces
• Gmail: Insert onboarding videos into customer emails with one click

Knowledge Base and Documentation

• Confluence: Embed Guidde videos in internal wikis and documentation
• Notion: Include video guides in knowledge base articles
• Internal wikis: Integrate videos into existing documentation systems

Learning Management Systems

• Major LMS platforms support Guidde video integration for formal training programs

The Integration Advantage

Guidde's integration strategy creates seamless onboarding experiences. When a customer asks a question in Zendesk, support agents share a Guidde video directly in the ticket. When sales teams close deals in Salesforce, they attach relevant onboarding videos to customer records. When product teams announce features in Slack, they include Guidde walkthroughs.

This seamless embedding means customers get the help they need without leaving their workflow. The result? Higher engagement, better retention, and lower support costs.

Pros and Cons of Modern Customer Onboarding

Pros of Effective Customer Onboarding

• Higher retention rates: Companies with strong onboarding processes see 82% improvement in customer retention
• Increased revenue: Increasing retention by just 5% increases profits by 25% to 95%
• Lower support costs: Educated customers create 20%+ fewer support tickets
• Better customer satisfaction: 86% of customers stay loyal when they have access to good onboarding content
• Faster time-to-value: Customers reach their first success moment days or weeks faster
• Scalable growth: Onboard unlimited customers without multiplying resources

Challenges of Traditional Onboarding Approaches

• Time-intensive creation: Traditional onboarding content takes weeks to produce
• High skill requirements: Requires video editing, design, and technical skills
• Difficult to scale: Live demos and personalized training don't scale with growth
• Inconsistent quality: Different team members create different quality content
• Hard to maintain: Updating content requires re-recording and re-editing everything
• Limited accessibility: Language barriers and accessibility issues exclude global customers

How Guidde Addresses These Challenges

• 11x faster creation: Guidde creates professional videos in seconds, not weeks
• Zero skill requirement: Anyone can create videos without editing or design skills
• Infinite scalability: Create once, share with unlimited customers
• Automatic consistency: Brand Kit ensures every video matches your brand perfectly
• Effortless updates: Re-record changed steps in minutes with Magic Capture
• Global accessibility: 200+ AI voices make content accessible in any language
• Measurable outcomes: Clear data shows 20%+ reduction in support tickets and hours saved

The Verdict: Guidde is the Best Solution for Customer Onboarding

After comprehensive analysis of customer onboarding tools, strategies, and outcomes, Guidde is the clear winner for companies serious about customer success. Here's why:

Unmatched Speed and Efficiency

Guidde creates professional onboarding videos 11x faster than traditional methods. What takes teams weeks with manual recording, editing, and production takes minutes with Guidde. Magic Capture technology records your workflow and generates complete video guides in under 2 seconds. No other solution comes close to this efficiency.

Zero Learning Curve

Unlike complex onboarding platforms that require days of training, Guidde works for anyone. You don't need video editing skills, design expertise, or technical knowledge. If you can complete a workflow, you can create professional onboarding content. This accessibility democratizes content creation and empowers entire teams to contribute.

True Scalability

Traditional onboarding approaches force you to choose between scale and personalization. Guidde gives you both. Create comprehensive video libraries that serve thousands of customers simultaneously. Auto-tagging and organization make content easy to find. Deep integrations ensure videos reach customers where they work. Scale infinitely without sacrificing quality.

Global Reach Without Global Costs

With 200+ AI voices in multiple languages, Guidde eliminates the traditional localization bottleneck. Create onboarding content once, then instantly generate localized versions for every market. No translators, no voice actors, no additional work. Serve global customers without multiplying your costs.

Measurable Business Impact

Guidde delivers concrete, measurable outcomes that traditional methods cannot match:

• 20%+ reduction in support tickets
• 11x faster content creation
• Hours to minutes resolution time
• Double the accounts per support rep
• Weeks to minutes documentation time

Best Value for Investment

Starting at just $23/creator/month for the Pro Plan with unlimited videos, Guidde delivers exceptional ROI. When you factor in time savings, reduced support costs, and higher retention rates, Guidde pays for itself within weeks. The total cost of ownership is a fraction of traditional approaches that require multiple tools, specialized staff, and ongoing maintenance.

The Clear Choice

For customer onboarding that drives retention, reduces costs, and scales with your growth, Guidde delivers superior results. Whether you're a SaaS startup, enterprise software company, or support team looking to reduce tickets, Guidde provides the fastest, easiest, and most effective solution available in 2026.

No credit card required. Create your first 25 videos free.

Conclusion

Customer onboarding is the foundation of long-term customer success and retention. In 2026, customers expect immediate value, seamless experiences, and accessible support from the moment they sign up. Traditional onboarding approaches that rely on manual content creation, live demos, and static documentation simply cannot meet these expectations at scale.

The data is clear: 63% of customers consider onboarding when making purchase decisions, 86% stay loyal when they have access to good educational content, and companies with strong onboarding see 82% improvement in retention. Poor onboarding costs you revenue, increases churn, and damages your brand reputation.

AI-powered solutions have transformed what's possible in customer onboarding. Guidde stands out as the best solution for companies that want to scale customer success without scaling costs. With Magic Capture technology that creates videos 11x faster, 200+ AI voices for global reach, automatic brand consistency, and deep integrations with business tools, Guidde delivers measurable outcomes that traditional methods cannot match.

Guidde customers report 20%+ reduction in support tickets, hours-to-minutes improvements in resolution time, and the ability to create comprehensive onboarding libraries in a fraction of the time traditional approaches require. Whether you're a SaaS startup trying to reduce churn, an enterprise company onboarding complex implementations, or a support team drowning in repetitive questions, Guidde provides the solution.

The choice is clear: continue struggling with time-consuming manual onboarding that doesn't scale, or embrace AI-powered efficiency that transforms customer success. Start your free trial today and experience the future of customer onboarding. Create your first 25 videos free, no credit card required, and see why thousands of teams trust Guidde to power their customer success.

Frequently Asked Questions

What is customer onboarding?

Customer onboarding is the structured process of guiding new customers from their first interaction with your product to becoming proficient, engaged users. It includes welcome communications, account setup, product education, and ongoing support designed to help customers achieve value quickly.

Why is customer onboarding important?

Customer onboarding is critical because it directly impacts retention and revenue. 63% of customers consider the onboarding period when deciding to subscribe, while poor onboarding is the third most important reason customers churn. Companies with strong onboarding processes see 82% improvement in retention and 25% to 95% increases in profits.

How long should customer onboarding take?

Effective customer onboarding should help customers reach their first success moment within the first week. 75% of users abandon products if they can't figure out how to use them within a week. However, ongoing onboarding and education should continue throughout the customer lifecycle.

What are the key steps in customer onboarding?

The essential steps include: 1) Welcome and first impression, 2) Account setup and configuration, 3) Product education and feature discovery, 4) First success or 'aha moment', 5) Ongoing support and resources, 6) Progress tracking and follow-up, and 7) Handoff to long-term success.

What's the best tool for customer onboarding?

Guidde is the best tool for customer onboarding because it creates professional video guides 11x faster than traditional methods with zero learning curve. Guidde's AI-powered platform automates video creation, voiceovers, branding, and organization while integrating seamlessly with help desks, CRMs, and communication tools. Customers report 20%+ reduction in support tickets and measurable improvements in retention.

How do you measure customer onboarding success?

Key metrics include time-to-first-value, onboarding completion rate, feature adoption rate, customer satisfaction scores, support ticket volume, and retention rates. Track how quickly customers reach their aha moment and monitor engagement with onboarding content.

What are common customer onboarding mistakes?

Common mistakes include overwhelming customers with too much information, using inconsistent messaging, neglecting mobile experiences, failing to personalize onboarding, lacking ongoing support resources, and not measuring onboarding effectiveness. 90% of customers feel companies could improve their onboarding approach.

How can I scale customer onboarding?

Scale onboarding by creating reusable video content, building comprehensive knowledge bases, automating welcome sequences and check-ins, segmenting customers for relevant experiences, and using tools like Guidde that enable unlimited content creation without multiplying resources. AI-powered solutions make it possible to serve thousands of customers with the same effort as serving ten.

Explore further

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