How to Use Videos to Enhance Customer Engagement?

Imagine pouring your heart and soul into a video, only to have it swallowed by the bottomless pit of the internet

a woman in a black shirt is smiling
By Danielle Vaughan
Jovan Mijailovic
Edited by Jovan Mijailovic

Published December 27, 2023.

A man promoting a product to enhance customer engagement.

Is your video lost in the endless scroll, collecting cobwebs instead of views? Let's dissect how you can enhance customer engagement, unveil its hidden levers, and equip you with the tools to make your videos magnetic to viewers.

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How To Increase Customer Engagement

  • Show off what you've got: Take inspiration from Crumble Cookie videos and show your stuff in action to highlight features and perks. Using customer testimonials with people talking about how much they love your product can also build trust.
  • Teach them something new: Everyone loves learning cool tricks. Tutorials and how-to videos show you're the expert. Peek behind the curtain with backstage vids and give people a fun look at your company's day-to-day.
  • Get live and interactive: Jump on platforms like TikTok and Instagram and do live videos. Show off your products, teach some skills, or take viewers behind the scenes—it's a great way to connect.
  • Grab attention fast: Instagram Reels and TikTok clips are perfect for today's short attention spans. Keep it quick, catchy, and fun in those 10–15 seconds.
  • Make things clear: Use explainer videos as mini-lessons for your products or ideas. Add some extra footage—like pictures or expert interviews—to make it even better.
  • Spread the word: Public service announcements, online webinars, chats with experts, influencers, or even your employees are all ways to get your message out there differently.

Ready, Set, Engage Your Customers

To maximize your chances of improving client engagement, you can review video engagement metrics to see what resonates with your customers.

You can also explore virtual reality training simulations, create immersive product experiences with 360° content, or leverage AI-powered video editing tools like guidde.

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Explore the future of AI video creation


From $16/user/month

Free trial

Free version available

Ease of use

Easy for beginners

Guidde helps you quickly create instructional videos for onboarding and customer support by using AI-assisted workflow capture to create a detailed description of the process. Plus, the interactive elements help make your videos more engaging.

The free tier gives you up to 25 how-to videos, making it a suitable option to test the features before committing to a paid plan.

Guidde's easy-to-use interface and AI-powered features simplify the video creation process. Its interactive elements and comprehensive pricing options make it ideal for novices and non-designers, enabling them to communicate and educate their audience effectively.

Captures workflow automatically

Comprehensive pricing tiers

Variety of use cases

No phone app

Chrome and Microsoft edge extensions only