In order to ensure transparency and give you more control over your Personal Information, this privacy policy (“Privacy Policy”) governs how we, Guidde Inc and any other entity of the Guidde group (together, “Guidde” “we”, “our” or “us”) use, collect and store Personal Data we collect or receive from or about you (“you”) such as in the following use cases:

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1. When you browse or visit our website, https://www.guidde.com/ (“Website”);
2. When you make use of, or interact with, our Website
   a. When you contact us (e.g. customer support, need help, submit a request)
3. When you make use of, or interact with, our Google Chrome Extension and/or Microsoft Edge Addon that we license (each individually, and collectively, the “Browser Extension”).
   a. When you download our Browser Extension, you create an account and when you log in
   b. When you make use of our Browser Extension
4. When you make use of, or interact with, our platform that we license app.guidde.co (the “Platform” and together with the Browser Extension the “Services”) 
   a. When you create an account and when you log to the Platform
   b. When you make use of our Platform
5. When you attend a marketing event and/or we exchange business cards and you provide us with your Personal Data 
6. When we use the Personal Data of our customers (e.g. contact details)

We greatly respect your privacy, which is why we make every effort to provide a platform that would live up to the highest of user privacy standards. Please read this Privacy Policy carefully, so you can fully understand our practices and your rights in relation to personal data. “Personal Data” or “Personal Information” means any information that can be used, alone or together with other data, to uniquely identify any living human being. Please note that this is a master privacy policy and some of its provisions only apply to individuals in certain jurisdictions. 

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Important note: Nothing in this Privacy Policy is intended to limit in any way your statutory right, including your rights to a remedy or means of enforcement.

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Table of contents

1. What information we collect, why we collect it, and how it is used
2. How we protect and retain your Personal Data
3. How we share your Personal Data
4. Additional information regarding transfers of Personal Data
5. Your privacy rights
6. Use by children
7. Interaction with third party products
8. Log files 
9. Analytic tools
10. Contact us

This Privacy Policy can be updated from time to time and, therefore, we ask you to check back periodically for the latest version of this Privacy Policy.  If we implement significant changes to the use of your Personal Data in a manner different from that stated at the time of collection, we will notify you by posting a notice on our Website or by other means.

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Guidde provides a service (a Browser Extension and a Platform) that allow customer to have personalized search and auto recommendation for instructional video playbooks, as well as an in-app video player to watch and learn based on the user's context and activity. For the avoidance of doubt, for the purposes of this Privacy Policy, a “Customer” is an entity which has executed an agreement with Guidde. If you are an individual, using Guidde's services as a result of our relationship with Customer (“Individual(s)”), please note that the Customer is the responsible party for obtaining the required consents and complying with any applicable laws or regulations.

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“Content” refers to calls, videos recordings, transcripts, e-mails, records and other information, content and/or communications that is collected, stored, and shared or submitted with Guidde in the context of your use of the Services.

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1. WHAT INFORMATION WE COLLECT, WHY WE COLLECT IT, AND HOW IT IS USED ‍

A. WHEN YOU BROWSE OR VISIT OUR WEBSITE

• Specific Personal Data we collect -  Cookies, analytic tools and log files
• Why is the Personal Data collected and for what purposes? Marketing, analytics, statistics
• Third parties with whom we share your Personal Data - Read more about the purposes of each cookie here www.guidde.com/cookies-policy
• Consequences of not providing the Personal Data - Cannot collect and store the information and Cannot use or access some parts of the Website

B. WHEN YOU MAKE USE OF, OR INTERACT WITH, OUR WEBSITE

• When you contact us (e.g. customer support, need help, submit a request)
• Specific Personal Data we collect – Full name, Email address, phone number, company name, entity’s size, location (country), messages and/or descriptions of your interests to the extent that includes Personal Data, any other Persona Data you decide to provide/supply us with.
• Why is the Personal Data collected and for what purposes? To process and answer your questions; to provide support (e.g., to solve problems, bugs or issues); and to customize your experience.
• Third parties with whom we share your Personal Data – 3rd party platforms such as: Google Analytics.
• Consequences of not providing the Personal Data: We cannot (i) assist you and respond your query; (ii) provide support; and (iii) customize your experience.
• Marketing communications: We will collect your full name and email address to send you marketing communications. We share these Personal Data with 3rd party platforms such as: MailChimp, SalesForce and Hubspot. If you do not provide us with the data, we cannot send marketing communications.

C. WHEN YOU MAKE USE OF, OR INTERACT WITH, OUR BROWSER EXTENSION

Note:  If you are an Individual (as defined above), please note that our Customer is legally responsible for the collection, transfer and use of your Personal Data. Guidde is providing a Services on behalf of the Customer, so you should contact the Customer for any privacy-related questions.

1. WHEN YOU DOWNLOAD OUR BROWSER EXTENSION, YOU CREATE AN ACCOUNT AND WHEN YOU LOG IN

• Specific Personal Data we collect – Full name, Email address, Phone number, Company Name, Entity’s size, Location (country), Messages and/or descriptions of your interests to the extent that includes Personal Data, any other Persona Data you decide to provide/supply us with.
• Why is the Personal Data collected and for what purposes? To process and answer your questions; to provide support (e.g., to solve problems, bugs or issues); and to customize your experience.
• Third parties with whom we share your Personal Data – 3rd party platforms such as: Google Cloud Platform, Google Analytics, Mixpanel, Segment and Algolia.
• Consequences of not providing the Personal Data: We cannot (i) assist you and respond your query; (ii) provide support; and (iii) customize your experience.
• Marketing communications: We will collect your full name and email address to send you marketing communications. We share these Personal Data with 3rd party platforms such as: Google. If you do not provide us with the data, we cannot send marketing communications.

2. WHEN YOU MAKE USE OF OUR BROWSER EXTENSION

• Specific Personal Data we collect – the Content, IP address, device information, and usage pattern of our Browser Extension. 
• Why is the Personal Data collected and for what purposes? To provide you with the services and our Browser Extension, to operate, maintain and provide you the features and functionality of Browser Extension, to analyze how the Browser Extension is used, to diagnose technical problems, to maintain security, to personalize the Content that you allow us access to, to allow you to search faster for your Content, to improve our Browser Extension and to provide support.
• Third parties with whom we share your Personal Data – 3rd party platforms such as: Google Cloud Platform, Google Analytics, Mixpane, Segmentl  and Algolia.
• Consequences of not providing the Personal Data: We cannot (i) provide you with the services and our Browser Extension, (ii) to operate, maintain and provide you the features and functionality of Browser Extension, (iii) to analyze how the Browser Extension is used, (iv) to diagnose technical problems, to maintain security, (v) to personalize the Content that you allow us access to, (vi) to allow you to search faster for your Content, (vii) to improve our Browser Extension and (viii) to provide support.

D. WHEN YOU MAKE USE OF, OR INTERACT WITH, OUR PLATFORM

Note: If you are an Individual (as defined above), please note that our Customer is legally responsible for the collection, transfer and use of your Personal Data. Guidde is providing a Services on behalf of the Customer, so you should contact the Customer for any privacy-related questions.

a. WHEN YOU CREATE AN ACCOUNT AND WHEN YOU LOG IN TO THE PLATFORM

• Specific Personal Data we collect – Full name, email address, phone number, company name, job position, user name and password and any other Persona Data you decide to provide/supply us with.
• Why is the Personal Data collected and for what purposes? To allow you to create an account in the Platform; give you access to the Platform for you to log-in; to allow you to enjoy features available to registered users only; and to customize your experience. 
• Third parties with whom we share your Personal Data – 3rd party platforms such as: Google Cloud Platform, Google Analytics, Mixpanel, Segment, FullStory   and Algolia.
• Consequences of not providing the Personal Data: We cannot (i) allow you to create an account in the Platform; (ii) give you access to the Platform for you to log-in; (iii) allow you to enjoy features available to registered users only; and (iv) to customize your experience.
• Marketing communications: We will collect your full name and email address to send you marketing communications in accordance with your consent. We share these Personal Data with 3rd party platforms such as for the following purposes MailChimp, SalesForce and Hubspot. If you do not provide us with the data, we cannot send marketing communications.

b. WHEN YOU MAKE USE OF OUR PLATFORM

• Specific Personal Data we collect – the Content, IP address, device information, location (only region level) and usage pattern of our Platform. Please note that we allow you to select the Content that you wish to share with us, and to decide also whether the Content should be shared internally in your organization, your team or you are the only allowed user to see the Content (you can change your setting options as many times as you desire).
• Why is the Personal Data collected and for what purposes? To provide you with the services and the Platform, to operate, maintain and provide you the features and functionality only for registered users of the Platform, to allow you to select and connect the sources that you want Guidde to analyze and have access to, to diagnose technical problems, to personalize the Content that you allow us access to, to allow you to search faster for your Content, to improve our Platform and to provide support. 
• Third parties with whom we share your Personal Data – 3rd party platforms such as for the following purposes: Google Cloud Platform, Google Analytics, Mixpanel, Segment, FullStory and Algolia.
• Consequences of not providing the Personal Data: We cannot (i) provide you with the services and the Platform, (ii) to operate, maintain and provide you the features and functionality only for registered users of the Platform, (iii) to allow you to select and connect the sources that you want Guidde to analyze and have access to, (iv) to diagnose technical problems, (v) to personalize the Content that you allow us access to, (vi) to allow you to search faster for your Content, (vii) to improve our Platform and (viii) to provide support.

E. WHEN YOU ATTEND A MARKETING EVENT AND/OR WE EXCHANGE BUSINESS CARDS AND YOU PROVIDE US WITH YOUR PERSONAL DATA

• Specific Personal Data we collect – Full name, email address, company name, job title, phone number, any other Personal Data you decide to provide/supply us with.
• Why is the Personal Data collected and for what purposes? To establish a business connection, and to send you marketing communications.
• Third parties with whom we share your Personal Data – 3rd party platforms such as: SalesForce and Hubspot.
• Consequences of not providing the Personal Data: We cannot (i) establish a business connection; and (ii) send marketing communications.

F. WHEN WE USE THE PERSONAL DATA OF OUR CUSTOMERS (E.G. CONTACT DETAILS)

• Specific Personal Data we collect – Full name, email address, phone number, company name, job position, address, payment information, any other Personal Data you decide to provide/supply us with.
• Why is the Personal Data collected and for what purposes? To provide our products and services; to perform the applicable agreement; and to communicate with you for service-related communications.
• Third parties with whom we share your Personal Data – 3rd party platforms such as: SalesForce and Hubspot.
• Consequences of not providing the Personal Data: We cannot (i) provide the services and/or our products; (ii) perform the agreement; and (iii) communicate with you.
• Marketing communications: We will collect your full name and email address to send you marketing communications. We share these Personal Data with 3rd party platforms such as MailChimp, SalesForce and Hubspot. If you do not provide us with the data, we cannot send marketing communications.

Finally, please note that some of the abovementioned Personal Data will be used for detecting, taking steps to prevent, and prosecution of fraud or other illegal activity, to identify and repair errors, to conduct audits, and for security purposes. Personal Data may also be used to comply with applicable laws, with investigations performed by the relevant authorities, law enforcement purposes, and/or to exercise or defend legal claims. In certain cases, we may or will anonymize or de-identify your Personal Data and further use it for internal and external purposes, including, without limitation, to improve the services and for research purposes. “Anonymous Information” means information which does not enable identification of an individual user, such as aggregated information about the use of our services. We may use Anonymous Information and/or disclose it to third parties without restrictions (for example, in order to improve our services and enhance your experience with them).

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2. HOW WE PROTECT AND RETAIN YOUR INFORMATION

2.1 Security. We have implemented appropriate technical, organizational and security measures designed to protect your Personal Data. However, please note that we cannot guarantee that the information will not be compromised as a result of unauthorized penetration to our servers. As the security of information depends in part on the security of the computer, device or network you use to communicate with us and the security you use to protect your user IDs and passwords, please make sure to take appropriate measures to protect this information.
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2.2 Retention of your Personal Data. Your Personal Data will be stored until we delete the record and we proactively delete it or you send a valid deletion request], please note that in some circumstances we may store your Personal Data for longer periods of time, for example (i) where we are required to do so in accordance with legal, regulatory, tax or accounting requirements, or (ii) for us to have an accurate record of your dealings with us in the event of any complaints or challenges, or (iii) if we reasonably believe there is a prospect of litigation relating to your Personal Data or dealings. Regarding retention of cookies, you can read more in our cookie policy www.guidde.com/cookies-policy.

3. HOW WE SHARE YOUR PERSONAL DATA

In addition to the recipients described above, we may share your Personal Data as follows:

3.1 With our business partners with whom we jointly offer products or services. We may also share Personal Data with our affiliated companies. 
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3.2 To the extent necessary, with regulators, courts or competent authorities, to comply with applicable laws, regulations and rules (including, without limitation, federal, state or local laws), and requests of law enforcement, regulatory and other governmental agencies or if required to do so by court order;
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3.3 If, in the future, we sell or transfer, or we consider selling or transferring, some or all of our business, shares or assets to a third party, we will disclose your Personal Data to such third party (whether actual or potential) in connection with the foregoing events;
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3.4 In the event that we are acquired by, or merged with, a third party entity, or in the event of bankruptcy or a comparable event, we reserve the right to transfer, disclose or assign your Personal Data in connection with the foregoing events, including, in connection with, or during negotiations of, any merger, sale of company assets, consolidation or restructuring, financing, or acquisition of all or a portion of our business by or to another company; and/or 
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3.5 Where you have provided your consent to us sharing or transferring your Personal Data (e.g., where you provide us with marketing consents or opt-in to optional additional services or functionality).
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4. ADDITIONAL INFORMATION REGARDING TRANSFERS OF PERSONAL DATA

4.1 Storage: Google Cloud Storage and Google Cloud CDN – Google maintain servers around the world. 

4.2 External transfers: Where we transfer your Personal Data outside of EU/EEA (for example to third parties who provide us with services), we will obtain contractual commitments from them to protect your Personal Data. 

4.3 Internal transfers: We ensure transfers within the Guidde group will be covered by an agreement entered into by members of the Guidde group (an intra-group agreement) which contractually obliges each member to ensure that Personal Data receives an adequate and consistent level of protection wherever it is transferred to.

5. YOUR PRIVACY RIGHTS. HOW TO DELETE YOUR ACCOUNT

5.1 Rights: The following rights (which may be subject to certain exemptions or derogations) shall apply to certain individuals (depending your jurisdiction):

• You have a right to access Personal Data held about you. Your right of access may normally be exercised free of charge, however we reserve the right to charge an appropriate administrative fee where permitted by applicable law;
  You have the right to request that we rectify any Personal Data we hold that is inaccurate or misleading;
  You have the right to request the erasure/deletion of your Personal Data (e.g. from our records). Please note that there may be circumstances in which we are required to retain your Personal Data, for example for the establishment, exercise or defense of legal claims;
  You have the right to withdraw your consent at any time. Please note that there may be circumstances in which we are entitled to continue processing your data, in particular if the processing is required to meet our legal and regulatory obligations. Also, please  note that the withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal;

5.2 You can exercise your rights by contacting us at hello@guidde.co. You may use an authorized agent to submit a request on your behalf if you provide the authorized agent written permission signed by you. To protect your privacy, we may take steps to verify your identity before fulfilling your request. Subject to legal and other permissible considerations, we will make every reasonable effort to honor your request promptly in accordance with applicable law or inform you if we require further information in order to fulfil your request. When processing your request, we may ask you for additional information to confirm or verify your identity and for security purposes, before processing and/or honoring your request. We reserve the right to charge a fee where permitted by law, for instance if your request is manifestly unfounded or excessive. In the event that your request would adversely affect the rights and freedoms of others (for example, would impact the duty of confidentiality we owe to others) or if we are legally entitled to deal with your request in a different way than initial requested, we will address your request to the maximum extent possible, all in accordance with applicable law.

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5.3 Deleting your account: Should you ever decide to delete your account, you may do so by emailing hello@guidde.co. If you terminate your account, any association between your account and Personal Data we store will no longer be accessible through your account. However, given the nature of sharing on certain services, any public activity on your account prior to deletion will remain stored on our servers and will remain accessible to the public.

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6. USE BY CHILDREN

USE BY CHILDREN. We do not offer our products or services for use by children and, therefore, we do not knowingly collect Personal Data from, and/or about children under the age of eighteen (18). If you are under the age of eighteen (18), do not provide any Personal Data to us without involvement of a parent or a guardian. For the avoidance of doubt, we do not intend to offer information society services directly to children. In the event that we become aware that you provide Personal Data in violation of applicable privacy laws, we reserve the right to delete it. If you believe that we might have any such information, please contact us at hello@guidde.co.

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7. INTERACTION WITH THIRD PARTY PRODUCTS‍

We enable you to interact with third party websites, mobile software applications and products or services that are not owned or controlled by us (each a “Third Party Service”). We are not responsible for the privacy practices or the content of such Third Party Services. Please be aware that Third Party Services can collect Personal Data from you. Accordingly, we encourage you to read the terms and conditions and privacy policies of each Third Party Service.

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8. LOG FILES

We use log files. We use such information to analyze trends, administer the Website, track users’ movement around the Website, and gather demographic information.

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9. ANALYTIC TOOLS

• Google Analytics. The Website uses a tool called “Google Analytics” to collect information about use of the Website. Google Analytics collects information such as how often users visit this Website, what pages they visit when they do so, and what other websites they used prior to coming to this Website. We use the information we get from Google Analytics to maintain and improve the Website and our products. We do not combine the information collected through the use of Google Analytics with Personal Information we collect. Google’s ability to use and share information collected by Google Analytics about your visits to this Website is restricted by the Google Analytics Terms of Service, available at https://marketingplatform.google.com/about/analytics/terms/us/, and the Google Privacy Policy, available at http://www.google.com/policies/privacy/. You may learn more about how Google collects and processes data specifically in connection with Google Analytics at http://www.google.com/policies/privacy/partners/. You may prevent your data from being used by Google Analytics by downloading and installing the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout/. 
• Mixpanel. Business analytics service for tracking user interactions with applications. https://mixpanel.com/legal/privacy-policy/
• Segemnet. Customer Data Platform used to collect, transform and send customer data. www.segment.com/legal/privacy
• FullStory. Digital Experience Intelligence (DXI) for user session tracking. https://www.fullstory.com/legal/privacy-policy/ 
• Algolia. Search Analytics. https://www.algolia.com/policies/privacy/ 

We reserve the right to remove or add new tools.

10. CONTACT US

If you have any questions, concerns or complaints regarding our compliance with this notice and the data protection laws, or if you wish to exercise your rights, we encourage you to first contact us at hello@guidde.co‍