Our story

We are technologists at heart. Our first passion, though, before ever touching a keyboard was sports. The inspiration for much of what we're building at Guidde stems from modern sports teams and specifically player development. All-Stars are made in the off-season - that’s when individual athletes can improve their skills by working one-on-one with their coaches in game-like situations.

In the modern  organizational world that we live in - game-like means inside Apps.

In many aspects, every company resembles a professional sports team.  At Guidde, we believe that a sales rep can improve their knowledge and skills in the same way that an NBA player can develop a corner three - with the right tools, the right coaching, and the right training. It takes passion, commitment and the collective will of a team of individuals working together to achieve its goals.

Venture capital raised
Founded since 2020
Amazing team members
Active users and growing

Opportunity is not a lengthy visitor.

Opportunities to build technology are common. Opportunities to build a technology that can potentially empower every team and company in the world are rare.
The opportunity to do so with people you like and respect is special. Let’s make the most of it. Together. 

Guidde co-founders

What we believe in

We are looking for individuals to join our team and help us build the #1 platform for passing knowledge to customers and team members.
The quotes below, taken from some of our most appreciated athletes, coaches and sports executives, embody many of the things we believe in. We call these our Guidde Lines. If they resonate with you, we'd be happy to connect.

There’s a reason that God gave us two ears, two eyes, and one mouth. It’s so you can listen and watch twice as much as you talk

Sir Alex Ferguson

The only way to build great products that provide value to people is to listen and learn. Every interaction - with customers, partners, colleagues or managers - is a learning experience. Listening and observing make us better at our jobs and helps us design, develop and support our customers in the best way possible.

Don't make excuses, make your free throws

Elena Delle Donne

Startups are a realm of the unknown unknowns - things can change on a daily basis. You will have to make decisions and actions on your own. We value the calm thinkers, the ones that can take a deep breath, take a dribble and get the job done.

The gym will speak

Brett Brown

Guidde is built by a collection of individuals that will put in many hours and effort behind the scenes in our own "gym". We value the doers, the ones that may not speak loudly, but put in the extra effort when no one is watching. The ones that let the quality of their work speak for itself.

Trust the process

Sam Hinkie

We set ambitious goals for Guidde but we definitely don't have all the answers on how we're going to go about achieving all of them. It is going to be a process that will involve all of us - our customers, partners, employees and managers.
We place our trust in the people we hire at Guidde. No compromises. We expect them to do the same - trust themselves, trust their team mates to do the right thing and trust our leadership to have the "longest view in the room" and the skills to guide us there.

Take care of yo' chicken. Take care of y’all’s bodies. Take care of y’all’s mentals

Marshawn Lynch

Marshawn was probably talking about money when using the term  "chicken" -   as in the money that any professional football player, with a very limited career playing time needs to capture in order to secure for their future (football players' average career is slightly over three years).
In Guidde, our "chicken" is time - the most precious asset there is. We are here to help our customers, and our customers' customers, optimize their time with knowledge that delivers. We look for people that strive to make the biggest impact they can during their time at Guidde. There are going to be good times and hard times - that's all you can expect in startup life - what's important is what you take from those times and how every member of our team strives for constant improvement during this time.

Our investors

Entree Capital logo
Honeystone logo
Operator logo
Regah logo

Opher Kahane

Ariel Gordon

Ron Rymon

Azi Cohen

Roni Einav

Haggai Levi

Setsail logo