Top Sales Enablement Tools: 10 Innovative Solutions for Sales Success

guidde is a platform for creating short video guides and tutorials within your workflow. It makes capturing and sharing knowledge across teams quicker.

This sales enablement platform integrates with popular work tools like Github and Zendesk. Plus, it's beginner-friendly, making it ideal for quick onboarding and better productivity.

Sales reps can use guidde to create step-by-step video tutorials for product demonstrations, customer onboarding, or showcasing features and benefits. The flexibility can be valuable for complex products or processes.

Plus, sales teams can easily create consistent and high-quality video content at scale, even without extensive video editing experience.

Nezasa used guidde to improve onboarding for customers and employees, reducing training time and improving efficiency.

EngageBay is a powerful CRM platform that simplifies sales processes and integrates easily with existing customer relationship systems.

Your sales reps can easily share and collaborate on content within the platform, ensuring everyone on the team is on the same page.

EngageBay is a central repository for all sales content, including product brochures, presentations, case studies, and competitor analysis.

This sales enablement software ensures reps have access to the latest and most accurate information, leading to consistent messaging and stronger customer engagement.

A+ Test Prep and Tutoring replaced six separate tools with EngageBay, saving 86% on costs and streamlining communication between marketing, sales, and customer support.

This move led to more efficient operations and a rise in applicant conversions.

Gong is a powerful B2B sales enablement tool that uses conversation analytics to gain insights from calls and meetings.

This data gives you a better grasp of customer interactions so you can refine and improve your strategies.

Gong can identify specific call patterns and behaviors associated with successful deals.

It enables sales managers to coach reps based on real-world data and equip them with the skills and tactics needed to close more deals. Plus, you can use it with popular CRM platforms like Salesforce and HubSpot.

Through Gong, Andela was able to gain visibility into customer interactions which led to increased efficiency and improved decision-making. They also saw improved rep knowledge, reduced time to ROI, and cut sales cycles by 33%.

Highspot provides a range of training materials, including on-demand video tutorials, interactive modules, and personalized coaching programs.

This allows reps to learn at their own pace and access the specific training they need based on their strengths and weaknesses.

Highspot helps you easily manage, share, and search for content across multiple channels. This sales enablement tool lets you tailor content and pitches while its analytics give insights into what resonates with buyers, providing targeted communication that drives sales.

Using Highspot, the FedEx office boosted buyer engagement by 22% and content efficiency by 88%. This shows Highspot's ability to improve sales workflows and buyer interactions.

Showpad optimizes mobile sales through an easy-to-use app that enables accessing and sharing content. Whether it's presentations, brochures, or price lists, your reps can find the right resources quickly, even while offline.

Showpad's mobile-first approach, scalability, and adaptability make it the ideal choice for remote B2B sales teams that want to close deals efficiently.

Plus, customization options ensure materials suit specific user needs, while integrations with existing tools speed up your team's workflow.

Promega used Showpad and People Productions to create an engaging sales experience for their complex products, resulting in a 1.3x higher open rate and 41% client asset views.

D&B Hoovers offers detailed analytics and reporting.

It delves into in-depth market trends, company performance, and customer data insights so users can access relevant reports, customize searches, and tailor dashboards to fit their needs.

D&B Hoovers identifies key decision-makers within target companies, enabling sales reps to connect with the right people.

This sales enablement platform provides in-depth company profiles, including financial data, competitor information, and industry trends. Reps can understand their prospects' needs, challenges, and buying behaviors—tailoring their sales pitches and communication effectively.

Allstate WorldCargo automated its credit review process using D&B Hoovers, which improved efficiency and risk management and gave it a competitive advantage. This approach resulted in faster onboarding of new clients and improved DSO.

HubSpot Sales Hub stands out as the top free sales enablement tool. It offers CRM, email tracking, and meeting scheduling at no cost.

The accessibility makes it ideal for businesses seeking to improve their sales processes without breaking the bank.

HubSpot Sales Hub encourages collaboration with shared views of deals, tasks, and communication.

Its mobile app ensures on-the-go access for continued productivity and responsiveness, while the scalability caters to businesses of all sizes.

HubSpot Sales Hub boosted Infermedica's sales by streamlining operations, improving lead management, and offering better sales performance tracking. It also freed the team to focus on growth, increasing efficiency.

Whatfix empowers sales teams through interactive training and onboarding. With in-app guidance and personalized learning, new hires can become effective team members quickly.

Whether your team is remote, mobile, or constantly growing, Whatfix ensures continuous learning and quick support through its mobile optimization and scalability.

The free version enables you to experience the core functionalities of the platform, like creating basic guides and walkthroughs. You can test it and see if it meets your needs before committing to a paid plan.

The Select Group used Whatfix to switch to a new applicant tracking system smoothly, boosting sales by improving recruiter efficiency and reducing reliance on IT support.

Recruiters gained self-service access with a high success rate, minimizing IT burden and improving overall productivity.

Storydoc lets sales teams craft personalized presentations and documents. With its customizable templates and interactive elements, you can create engaging content that resonates with individual prospects.

StoryDoc helps sales reps present information through compelling narratives and interactive data visualizations.

This approach can capture attention, improve information retention, and make complex data easier to understand, leading to more impactful sales pitches and presentations.

Healthy.io ditched static PDFs for interactive Storydoc presentations, boosting their win rate by engaging decision-makers and equipping internal champions to sell effectively.

Storydoc's compelling content and analytics empowered sales teams and improved collaboration, leading to data-driven decisions and successful proposals even without a salesperson.

Outreach stands out for its collaborative features, streamlining communication and workflows for sales teams.

Its central platform manages all communication threads, tasks, and resources, ensuring everyone can access the latest information and encouraging teamwork.

This sales enablement tool offers a centralized view of the sales pipeline, helping managers and reps to track deal progress, prioritize opportunities, and identify potential roadblocks.

This approach improves visibility and control over the sales process, leading to more efficient deal management.

Outreach's digital sales tools saved RUCKUS Networks an estimated $2 million annually by automating tasks and freeing up reps for customer focus.