Instructional videos have been around for decades but they have recently become more popular with the rise of digital content marketing and social media platforms like YouTube. With the help of instructional videos, companies can provide their customers with easy-to-follow instructions on how to use their products or services.
There are different types of instructional videos, such as how-to videos, business videos, and cooking videos. Some of you might be wondering what instructional videos are. Well, let's take a look at some:
- "How to Build a DIY Fire Pit" by Lowe's
- "How To Make Vegan Macaroni and Cheese" by Martha Stewart
- "How To Make A Paper Airplane - The Easy Way!" by Wonder Workshop
What are the benefits of creating an instructional video?
Instructional videos have a lot of benefits for your business. They can help you reduce customer service costs, create brand loyalty, and improve retention rate.
Beyond external use cases, instructional videos are also a great way for your internal teams to learn and improve skills. But this is just the tip of the iceberg.
Some additional benefits of creating an instructional video are:
- Have a more intimate conversation with your customer and provide them with valuable information.
- Reach out to a wider audience and become more effective in your business
- Increase sales by creating a video that is easy to follow and understand
- Reduce customer support costs by creating videos that provide step-by-step instructions on how to use your products or services
How to create a successful instructional video
Video content is the most consumed type of content on the internet, so it's important for businesses to have a video strategy in place. You should also keep in mind that though instructional videos are a great way to engage your audience, creating a successful instructional video is not an easy task.
There are many steps that go into making a successful instructional video. Here are some of them:
Make sure that your message is clear and concise. It's important that your message is understood by the receiver. The clarity of your message will determine if it is a success or not.
Include relevant information in the video. You need to have a good understanding of the audience and what they are looking for. Make sure that you are delivering what your audience needs in order for them to stay engaged with your brand.
Create compelling visuals to capture the audience’s attention. You’ve heard the saying “A picture is worth a thousand words.” Well, this is true not just for pictures, but also for video and audio. The key here is to use visuals that help them visualize your message. It can be as simple as using an infographic or a photo of you with a clear message written on your shirt (if you are wearing one).
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