Video has been around for as long as I can remember, but only in recent decades has it become popular as a marketing tool. Nowadays, video communication is a key factor in our daily life. It’s a powerful tool that can help you to connect with your customers, get more sales or even increase your brand awareness.
Furthermore, in the era of the remote workforce, video is becoming more and more important in the workplace. Not only does internal video communication help employees stay connected, it also helps them build a stronger sense of community and trust.
As evidence, video has proven to improve employee retention, reduce stress, and boost morale.
In this article, we will explore the power of video and how it can transform your business.
How to use video for internal communication
Video has been proven to be one of the most effective tools for internal communication because it allows employees to share ideas, thoughts and opinions in a more engaging and visual way.
The following are some of the ways that you and your colleagues can use video in your workplace:
Internal presentations. Use video as an opportunity for employees to get involved in their company's culture.
Company-wide meetings. Video can help you get more out of your meeting time by eliminating the need for a lot of discussion and detail.
Employee recognition events. Video can be used to share company culture, brand values, and events.
Training sessions. When it comes to training sessions, video is an effective way of teaching employees new skill sets without having them take notes or go through slideshows.
Best practices for using video in the workplace
Despite video’s increasing popularity in the workplace, and the fact it’s a more engaging medium than other types of content, it's not always easy to use. Especially for less technically inclined employees.
Here are some best practices for using video in the workplace:
- Make sure you have a clear purpose for using video in the workplace.
- Create a plan of action before you start shooting videos.
- Make sure you have an idea of what type of content you want to create with the video before shooting it.
- Shoot multiple takes and edit them together so that they can tell a story or create an impactful message.
- Use sound effects and music to enhance your videos and make them more engaging for your audience.
-Keep it simple by using images and words to convey your message instead of voice overs or music.
-Use video to show what you're doing rather than telling them about it in an email or text message
Start Using Video Today and Watch Your Business Grow
Guidde is an all-in-one video solution equipped for idea generation, script writing, filming and editing. With Guidde, you can produce tutorials and explainer videos in a matter of clicks. No need for technical skills. It’s the perfect tool for anyone who wants to create high quality video content.
