What Components Should Be Included in Sales Training?

Step up your sales training game with these key components.

Arjel Vajvoda
Jun 18, 2024
min read

Let's face it: the sales world is like a jungle gym. New trends are constantly emerging, and you must keep your skills sharp to stay ahead of the competition.

This is where sales training programs come in. You need the right balance of natural talent and sales skills to ensure confidence and success—and prepare your team for real-world challenges.

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3 Key Components of Sales Training

1. Master the Basics

Help the trainees develop fundamental skills like active listening. For example, they can repeat the customer's words and summarize their points to improve their interaction.

2. Build Empathy

Salespeople must see the world through the eyes of their customers. They should empathize and build trust by showing genuine concern for the customer's well-being and success.

3. Practice Shadowing

Have your rookies shadow experienced sales representatives. It'll help them better understand the processes, tools, and strategies in real-world situations.

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Other Innovative Approaches

Keep up with changing customer behaviors and market dynamics by trying out innovative training methods, such as:

  • Virtual Selling Skills: As more sales move online, investing in virtual selling skills—like online communication and video conferencing —can significantly boost sales performance.
  • Consultative Selling: Focus on actively listening and customizing pitches to address customers' needs.
  • Continuous Learning: Emphasize ongoing learning to keep sales teams updated on industry trends.

» Understand the difference between customer success and customer experience

Master Sales Training

Focus on client experience for your training program. Your team should understand consumer personas to customize their approach. Listening to customers is essential to creating a sales team that delivers results.

Another way to ensure a positive client experience is using video documentation and how-to guide creation platforms like guidde. It automatically records your screen and voice as you walk through a process, saving you time and effort.

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