USA or Israel
Full Time
Product Marketing Manager
We are seeking a Product Marketing Manager to join our team.
Job Responsibilities
- Develop comprehensive product marketing strategies and plans to drive awareness, demand, and adoption of our products.
- Collaborate with Product Management to define product positioning, messaging, and go-to-market strategies.
- Create compelling marketing collateral, including product messaging, sales enablement materials, case studies, industry reports and more.
- Lead product launches and promotional campaigns, coordinating cross-functional teams to ensure successful execution.
- Conduct market research and competitive analysis to identify market trends, customer needs, and competitive threats.
- Partner with Sales to develop effective sales tools, training programs, and marketing campaigns to support sales efforts.
- Track and analyze key metrics to evaluate the performance of marketing initiatives and make data-driven recommendations for optimization.
- Stay up to date with industry trends, market dynamics, and competitive landscape to inform product and marketing strategies.
Job Requirements
- 4+ years of experience as a B2B PMM in a SaaS company.
- 2+ years working at a startup.
- Proven experience in optimizing and growing the B2B sales funnel from both inbound and outbound perspectives (including lead generations and ABM activities support).
- Proven track record of developing and executing successful product marketing strategies and campaigns.
- Strong analytical skills with the ability to interpret data and insights to drive decision-making.
- Excellent written and verbal communication skills, with the ability to effectively articulate product value propositions and messages.
- Ability to collaborate effectively with cross-functional teams and influence without direct authority.
- Results-oriented mindset with a focus on driving measurable impact and outcomes.
- Creative thinker with a passion for innovation and problem-solving.
- Experience with PLG SaaS products is a plus.
- Video production experience is a plus.
