Best Practices for Employee Training Videos: The Complete 2026 Guide

Key Statistic: According to a 2026 study by Research.com, video-based training is effective in 77% of corporate implementations, and training that incorporates interactive video elements achieves 75% higher knowledge retention compared to text-only materials.

Employee training videos are essential for scaling consistent, engaging learning experiences across your organization. While traditional video production requires weeks of effort and specialized skills, AI-powered platforms like Guidde enable anyone to create professional training videos 11x faster with zero video editing experience. Try Guidde free.

What Are Employee Training Videos?

Employee training videos are visual learning tools that organizations use to teach employees new skills, explain processes, demonstrate procedures, and communicate important information. These videos can cover everything from onboarding new hires to compliance training, software tutorials, and leadership development.

Training videos matter because they provide consistent learning experiences across your entire organization. Unlike in-person training where quality varies by instructor, videos deliver the same message every time. They also allow employees to learn at their own pace, pause and rewind when needed, and revisit content whenever they need a refresher.

In 2026, the landscape of employee training videos has been transformed by artificial intelligence. What once required professional videographers, scriptwriters, voice actors, and editors can now be accomplished by anyone on your team. AI-powered platforms like Guidde have democratized video creation, enabling organizations to produce professional training content in minutes rather than weeks.

The shift from traditional to AI-powered video creation represents more than just efficiency gains. It enables organizations to keep training content current, respond quickly to changing business needs, and scale learning programs without proportional increases in budget or headcount.

Why Employee Training Video Best Practices Matter

Creating effective employee training videos is not just about recording content and hoping it sticks. The way you design, produce, and deliver training videos directly impacts business outcomes including employee performance, retention, and engagement.

Consistency Across Teams: Well-designed training videos ensure every employee receives the same high-quality instruction regardless of location, time zone, or when they join the company. This consistency eliminates the knowledge gaps that emerge from variable in-person training quality.

Measurable Knowledge Retention: Videos that follow best practices achieve 75% higher knowledge retention compared to text-based materials. When employees actually remember what they learn, they apply it on the job, leading to better performance and fewer costly errors.

Faster Time-to-Competency: Employees who learn through well-structured video training reach full productivity faster. Organizations report 40% shorter onboarding periods when using effective video-based learning programs.

Cost Efficiency at Scale: Creating training videos using best practices may require upfront investment, but the long-term savings are substantial. One well-made video can train thousands of employees over multiple years, eliminating the need for repeated in-person sessions that consume trainer time and travel budgets.

Accessibility and Flexibility: Modern training videos can be accessed anytime, anywhere, on any device. This flexibility supports remote and hybrid work models while accommodating different learning styles and schedules.

Essential Best Practices for Employee Training Videos

Creating effective employee training videos requires following proven strategies that maximize engagement, retention, and application of knowledge. Here are the essential best practices every organization should implement:

1. Keep Videos Short and Focused (Microlearning Approach)

The ideal training video length is 5-8 minutes. Research shows videos under 90 seconds achieve 59% average retention, while videos over 30 minutes retain only 14% of viewers. Break complex topics into bite-sized modules that employees can consume during short breaks or between tasks. Guidde excels at creating these focused microlearning videos, with its Magic Capture technology automatically segmenting workflows into logical, digestible chunks.

2. Start with a Strong Hook (First 10 Seconds Matter)

Most viewers decide whether to continue watching within the first 10 seconds. Open your training video by immediately addressing the viewer's problem or pain point. Instead of lengthy introductions, jump straight to the value: 'In the next 5 minutes, you'll learn how to process refunds 3x faster.' This direct approach keeps attention focused where it matters.

3. Include Interactive Elements and Assessments

Passive watching leads to passive learning. Training videos with interactive elements like quizzes, knowledge checks, and branching scenarios achieve 2.8x higher engagement and 75% better retention. Add quick assessments after key concepts to reinforce learning and ensure comprehension before moving forward.

4. Design for Sound-Off Viewing

Many employees watch training videos in shared spaces or without headphones. Include captions, on-screen text, and visual cues that convey key information even when audio is muted. Guidde automatically generates captions and on-screen annotations, ensuring your training content remains accessible in any viewing environment.

5. Use Real Scenarios and Practical Examples

Abstract concepts don't stick. Show employees exactly how to perform tasks using real-world scenarios they'll encounter on the job. Screen recordings demonstrating actual software workflows, role-play scenarios showing customer interactions, and case studies from your own organization make training immediately applicable and relevant.

6. Maintain Consistent Branding and Quality

Professional, on-brand videos build trust and credibility. Inconsistent visual styles, varying audio quality, or mismatched branding signals low quality to learners and reduces perceived value. Guidde's Brand Kit automatically applies your company's logos, colors, fonts, and visual style to every video, ensuring consistency without manual effort.

7. Optimize for Accessibility and Multiple Languages

Inclusive training reaches all employees regardless of ability or native language. Provide closed captions, audio descriptions, and translations to ensure equitable access. Guidde's 200+ AI voices in multiple languages and accents enable you to create localized training content instantly, without hiring translators or voice actors.

8. Make Content Easily Searchable and Accessible

Training videos only help if employees can find them when needed. Organize content with clear titles, tags, and descriptions. Enable search functionality so employees can quickly locate specific topics. Integrate videos directly into the tools employees already use rather than forcing them to visit separate learning portals.

Traditional vs. AI-Powered Employee Training Videos: A Detailed Analysis

The way organizations create employee training videos has fundamentally changed. Understanding the differences between traditional and AI-powered approaches reveals why forward-thinking L&D teams are making the switch.

Time Investment and Production Speed

Traditional video production follows a lengthy multi-step process: scripting, storyboarding, scheduling shoots, filming, recording voiceovers, editing, adding graphics, and final revisions. Even simple training videos typically require 40-100 hours of effort per finished hour of content. For a 5-minute training video, expect 2-3 weeks from concept to completion.

AI-powered platforms like Guidde compress this timeline dramatically. Magic Capture technology records your workflow automatically as you perform tasks, generating complete video guides in under 2 seconds. What traditionally takes weeks now takes minutes. Organizations report creating training content 11x faster with Guidde compared to traditional methods.

Skill Requirements and Accessibility

Traditional video production requires specialized skills: scriptwriting, video editing, graphic design, audio engineering, and often professional voice acting. Most organizations either hire expensive agencies or burden a few talented individuals who become bottlenecks in content creation.

Guidde eliminates skill barriers entirely. Anyone on your team can create professional training videos without video editing experience. The platform auto-generates descriptions, adds animations, applies branding, and even provides professional AI narration in 200+ voices. This 'videos for dummies' approach democratizes content creation, enabling subject matter experts to create training without intermediaries.

Scalability and Update Frequency

Traditional video production doesn't scale well. Each new video requires the same time-intensive process. Worse, updating existing videos often means starting over, leading to outdated training content that frustrates employees and creates compliance risks.

With AI-powered creation, scaling content production is straightforward. The same easy process that created your first video works for your hundredth. More importantly, updates take minutes. When software interfaces change or processes evolve, simply re-record with Magic Capture and publish updated content immediately. Guidde customers maintain current training libraries without the traditional burden of managing a video production pipeline.

Consistency and Quality Control

Traditional production introduces variability. Different videographers, editors, and voice actors create inconsistent experiences. Branding application requires manual effort and vigilance, leading to videos that don't match company standards.

Guidde's automated workflows ensure consistency across all training content. The Brand Kit applies your visual identity automatically to every video. AI-powered voiceovers maintain consistent tone and quality. Templates ensure structural consistency. Employees receive the same professional experience regardless of who created the content or when.

Cost Considerations

Traditional video production costs add up quickly: equipment, software licenses, agency fees, voice actor rates, and the opportunity cost of skilled employees spending weeks on video projects. A single professional training video can cost $5,000-$15,000 when factoring in all expenses.

Guidde's subscription model provides unlimited video creation for predictable monthly costs starting at $23/creator. No per-video fees, no agency contracts, no equipment investments. Organizations report 80%+ cost savings compared to traditional video production while simultaneously increasing content output.

Integration and Distribution

Traditional videos are often siloed in learning management systems or video hosting platforms, requiring employees to navigate away from their workflow to access training. This friction reduces utilization and limits the impact of training content.

Guidde integrates deeply with business tools including Zendesk, Salesforce, Slack, Confluence, and Microsoft Teams. Training videos appear contextually where employees work, embedded in help articles, chat conversations, and CRM records. This seamless integration ensures training is accessed when needed, not just when scheduled.

Top Employee Training Video Tools Comparison

Choosing the right tool for creating employee training videos significantly impacts your success. Here's how leading solutions compare across key criteria:

While basic screen recorders offer simplicity and traditional production tools deliver high-end custom work, Guidde strikes the optimal balance: professional quality with exceptional ease of use, all at a fraction of traditional costs.

How Guidde Transforms Employee Training Video Creation

While creating effective employee training videos traditionally requires specialized skills, expensive tools, and weeks of effort, Guidde's AI-powered platform eliminates these barriers entirely.

Challenge: Time-Consuming Video Production

Traditional video creation requires scripting, filming, editing, adding voiceovers, and applying branding—a process that takes days or weeks per video. Most organizations struggle to create enough training content to meet their needs.

Guidde Solution: Magic Capture automatically records your workflow as you perform tasks, capturing every click, keystroke, and screen transition. AI Storyline then generates complete video guides in under 2 seconds, including descriptions, animations, and professional narration. What traditionally takes weeks now takes minutes, enabling organizations to create training content 11x faster.

Challenge: Steep Learning Curves and Skill Gaps

Most video editing tools require specialized training. Organizations either hire expensive agencies or burden a few talented employees who become content creation bottlenecks.

Guidde Solution: Guidde works for anyone, regardless of video editing experience. The platform is designed as 'videos for dummies'—if you can perform a task, you can create a training video about it. This democratization means subject matter experts create training directly without relying on intermediaries, resulting in more accurate content delivered faster.

Challenge: Inconsistent Branding and Quality

Manual branding application leads to inconsistent videos with varying logos, colors, and fonts. This unprofessional appearance undermines training credibility.

Guidde Solution: Brand Kit automatically applies your company's logos, colors, fonts, and visual style to every video. Whether you create one video or one thousand, all content maintains consistent professional branding without manual effort.

Challenge: Limited Voiceover Options

Recording your own voice feels awkward, requires quiet recording spaces, and sounds unprofessional. Hiring voice actors is expensive and slow.

Guidde Solution: Choose from 200+ AI voices in multiple languages, accents, and tones. Professional narration is generated instantly for every video. Need to localize training for global teams? Select different language voices without re-recording or hiring translators.

Challenge: Difficult Updates and Maintenance

When software interfaces change or processes evolve, updating traditional videos often means starting production from scratch. This leads to outdated training content that frustrates employees.

Guidde Solution: Simply re-record the updated workflow with Magic Capture and publish refreshed content in minutes. Quick updates ensure training remains current without the traditional burden of video re-production.

Challenge: Privacy and Compliance Risks

Training videos often inadvertently expose sensitive customer data, employee information, or proprietary details. Manual redaction is time-consuming and error-prone.

Guidde Solution: Magic Redaction automatically detects and blurs personally identifiable information, sensitive data, and other private details. This automated privacy protection enables you to create training with confidence, knowing sensitive information is protected.

Guidde customers report 20%+ reduction in support tickets, 11x faster video creation, and weeks to minutes reduction in documentation time. Organizations using Guidde scale training programs without proportional increases in budget or headcount.

Employee Training Video Use Cases

Employee training videos serve numerous purposes across organizations. Here's how to approach common use cases, and why Guidde excels for each:

1. New Hire Onboarding

New employees need to learn company policies, systems, and processes quickly. Onboarding videos ensure consistent information delivery and free up managers from repetitive training sessions.

Guidde excels here because you can quickly create comprehensive onboarding libraries covering everything from benefits enrollment to software access. Magic Capture makes it easy to document every system and process new hires encounter. Organizations report 40% shorter time-to-productivity using Guidde for onboarding.

2. Software and Tool Training

Teaching employees how to use CRM systems, project management tools, or internal applications requires step-by-step visual guidance that's difficult to convey through text.

Guidde excels here with Magic Capture technology that records exact workflows including every click and keystroke. Instead of writing lengthy documentation, simply perform the task once and Guidde generates the complete tutorial automatically. When software updates, re-record in minutes rather than rewriting documentation.

3. Compliance Training

Regulatory compliance requires documented proof that employees received proper training. Videos provide consistent messaging and clear audit trails.

Guidde excels here because you can rapidly create and update compliance training as regulations change. Auto-translation capabilities enable consistent compliance training across global teams in multiple languages. Integration with learning management systems tracks completion and provides compliance documentation.

4. Customer Service and Support Training

Support teams need to learn product knowledge, troubleshooting procedures, and customer interaction best practices. Scenario-based training videos prepare agents for real-world situations.

Guidde excels here because support managers can quickly create videos demonstrating proper handling of common issues. Deep integrations with Zendesk, Freshdesk, and ServiceNow embed training videos directly in support tickets, providing just-in-time guidance. Organizations report 20%+ reduction in support tickets and doubled account handling capacity per rep.

5. Sales Enablement

Sales teams need product demos, competitive positioning, and sales process training. Videos enable reps to self-serve product knowledge and practice pitches.

Guidde excels here with its ability to quickly create product demonstration videos and sales playbooks. Integration with Salesforce embeds training content directly in CRM workflows. When products evolve or new features launch, sales enablement teams update training in minutes rather than scheduling repeated live sessions.

6. Process Documentation and Standard Operating Procedures

Organizations need documented procedures for critical business processes. Video documentation captures institutional knowledge and ensures consistency across teams.

Guidde excels here because subject matter experts can document their knowledge directly without relying on documentation teams. The searchable knowledge repository auto-tags and organizes video playbooks, making procedures easy to find when needed.

Employee Training Video Tool Pricing Considerations

When evaluating tools for creating employee training videos, consider total cost of ownership, not just subscription prices. The most expensive option is often the one that appears cheap but delivers poor results.

Traditional Video Production Costs

Professional video production agencies typically charge $5,000-$15,000 per finished training video, depending on length and complexity. This includes scripting, filming, editing, voiceover recording, and graphics. For a modest training library of 50 videos, expect costs of $250,000-$750,000.

In-house production requires equipment ($5,000-$20,000), software licenses ($500-$2,000/year), and most importantly, skilled personnel whose time costs substantially more than their salary suggests when you account for opportunity cost.

Screen Recording Tools

Basic screen recorders like Loom or Camtasia cost $15-$50/month per user. While affordable, these tools provide minimal automation, require video editing skills, offer limited branding options, and lack business integrations. The total cost includes not just subscriptions but the hours employees spend editing and the opportunity cost of content that never gets created due to complexity.

Guidde Pricing Value

Guidde offers predictable subscription pricing:

• Free Plan: $0 for 25 videos, basic sharing, includes watermarks
• Pro Plan: $23/creator/month for unlimited videos, brand kit, export options
• Business Plan: $50/creator/month adds 200+ AI voices, desktop recording, privacy controls
• Enterprise Plan: Custom pricing includes SSO, auto-translation, magic redaction, advanced analytics

For a team of 10 content creators on the Business plan ($500/month), Guidde costs $6,000 annually. Compare this to traditional production costs of $5,000-$15,000 per video, and Guidde pays for itself after creating just 1-2 videos. Most organizations create hundreds of training videos annually with Guidde, representing 80%+ cost savings compared to traditional approaches.

Hidden Value: Speed and Scalability

Beyond direct costs, consider the value of speed. Creating training content 11x faster means responding to business needs immediately rather than waiting weeks. When you can create compliance training, software tutorials, and onboarding content in minutes, your organization becomes more agile, employees receive timely information, and training no longer lags behind business changes.

Integration Capabilities for Employee Training Videos

The best training videos are ones employees actually use. This requires seamless integration with the tools where work happens, not forcing employees to navigate to separate learning portals.

Why Integration Matters

Training content trapped in learning management systems suffers from low utilization. Employees need training at the moment of need—when they're confused about a process, stuck on a task, or dealing with a customer issue. Training that requires navigating away from current work creates friction that reduces adoption.

Guidde's Deep Integration Strategy

Guidde embeds training videos directly into business workflows through deep integrations with tools your teams already use:

Help Desk and Support Tools: Zendesk, Freshdesk, ServiceNow, and Intercom integrations embed training videos directly in support tickets and help articles. When agents handle customer issues, relevant training appears contextually, reducing resolution time and improving first-contact resolution rates.

CRM Systems: Salesforce and HubSpot integrations provide sales reps with product demos, competitive positioning, and sales process training directly within CRM workflows. Reps access the exact training they need without leaving their primary work environment.

Communication Platforms: Slack and Microsoft Teams integrations enable you to share training videos directly in channels and conversations. When questions arise, respond with relevant video guides that the entire team can reference.

Knowledge Bases: Confluence and internal wiki integrations embed training videos in documentation, providing visual guidance alongside written instructions. This multi-modal approach improves comprehension and reduces support requests.

Learning Management Systems: Native LMS integrations with major platforms enable you to organize training videos in structured curricula while maintaining the flexibility to embed content across business tools.

The Embedded Training Advantage

Organizations using Guidde's integrations report 3-5x higher training utilization compared to standalone learning platforms. When training appears at the point of need, employees actually use it, leading to better performance and measurable business outcomes including 20%+ support ticket reduction and doubled agent productivity.

Pros and Cons of Employee Training Videos

Pros of Video-Based Employee Training

• 77% Effectiveness Rate: Video-based training is effective in 77% of corporate implementations, significantly higher than many alternative training methods.
• 75% Better Retention: Training with interactive video elements achieves 75% higher knowledge retention compared to text-only materials.
• Consistency Across Organization: Every employee receives identical training regardless of location, time zone, or when they join the company.
• Learn at Own Pace: Employees can pause, rewind, and rewatch content as needed, accommodating different learning speeds and styles.
• Scalable and Cost-Effective: One video can train thousands of employees over multiple years without additional costs per learner.
• Accessible Anytime, Anywhere: Videos support remote and hybrid work models, enabling learning on any device at convenient times.
• Visual Demonstration: Complex procedures and processes are easier to understand when shown visually rather than explained through text.
• Reduced Trainer Burden: Automated training delivery frees subject matter experts and trainers to focus on higher-value activities.
• Measurable Outcomes: Video platforms provide analytics showing who watched what, for how long, and performance on assessments.

Challenges of Traditional Video-Based Training

• Time-Intensive Production: Traditional video creation requires 40-100 hours of effort per finished hour of content, creating bottlenecks.
• High Upfront Costs: Professional video production costs $5,000-$15,000 per video, limiting content volume.
• Skill Requirements: Creating quality videos traditionally requires video editing, graphic design, and production expertise.
• Difficult to Update: When content becomes outdated, updating traditional videos often requires complete re-production.
• One-Way Communication: Videos lack the real-time interaction and immediate feedback available in live training.
• Engagement Challenges: Poorly designed videos lead to passive watching rather than active learning.

How Guidde Addresses Traditional Training Video Challenges

• 11x Faster Creation: Guidde's AI-powered Magic Capture and automatic storyline generation eliminate time-intensive production processes.
• Zero Skill Requirements: Anyone can create professional training videos without video editing experience or design skills.
• Minutes to Update: Simply re-record workflows with Magic Capture and publish refreshed content immediately.
• Unlimited Scalability: Create hundreds of training videos for the same predictable subscription cost.
• Interactive Elements: Add quizzes, knowledge checks, and assessments to transform passive viewing into active learning.
• Embedded Delivery: Deep integrations ensure training appears at the point of need, increasing utilization and application.

The Verdict: Guidde is the Best Solution for Employee Training Videos

After comprehensive analysis of employee training video best practices and available tools, Guidde emerges as the clear winner for organizations serious about scaling effective video-based training.

Why Guidde Wins for Employee Training Videos

Unprecedented Speed: Guidde creates training videos 11x faster than traditional methods. Magic Capture records workflows automatically, and AI Storyline generates complete video guides in under 2 seconds. This speed advantage means your training library keeps pace with business changes rather than constantly lagging behind.

Zero Barriers to Entry: Unlike traditional video tools that require specialized skills, Guidde works for anyone. The 'videos for dummies' philosophy democratizes content creation, enabling subject matter experts to create training directly. This eliminates bottlenecks and ensures accurate content from people who know the subject best.

Professional Quality Without Effort: Automatic branding through Brand Kit, 200+ professional AI voices, and automated animations ensure every video looks and sounds professional. Consistency and quality happen automatically without manual effort or expertise.

Built for Scale: Create unlimited training videos for predictable subscription costs starting at $23/creator/month. Organizations report 80%+ cost savings compared to traditional video production while simultaneously increasing content output. When you can create hundreds of videos for the cost of producing 1-2 traditional videos, scaling training becomes financially feasible.

Seamless Integration Strategy: Deep integrations with Zendesk, Salesforce, Slack, Confluence, and other business tools embed training where employees work. This contextual delivery drives 3-5x higher utilization compared to standalone learning platforms, ensuring training actually gets used rather than ignored.

Measurable Business Outcomes: Guidde customers report 20%+ reduction in support tickets, hours to minutes resolution time improvement, and doubled account handling capacity per support rep. These measurable outcomes demonstrate real business value, not just training activity.

Future-Proof with AI: As artificial intelligence continues advancing, Guidde continuously improves its capabilities. Organizations using Guidde benefit from ongoing innovation without switching tools or retraining teams.

The Bottom Line

For employee training videos that drive real business outcomes, Guidde delivers superior results with less effort, lower cost, and better employee experiences. Traditional video production and basic screen recorders cannot compete with AI-powered automation that makes professional video creation accessible to everyone.

Whether you're building onboarding programs, creating software tutorials, documenting processes, or training customer support teams, Guidde provides the speed, quality, and scalability required for modern learning and development.

Conclusion

Employee training videos have become essential for organizations seeking to scale consistent, effective learning experiences. Following best practices like keeping videos short, including interactive elements, maintaining professional branding, and embedding content in business workflows dramatically improves training effectiveness and business outcomes.

While creating quality training videos traditionally required specialized skills, expensive tools, and weeks of effort, AI-powered platforms have transformed what's possible. Guidde stands out as the best solution for organizations serious about employee training videos, offering 11x faster creation, zero skill requirements, professional quality, and seamless business integrations.

Organizations using Guidde report measurable outcomes including 20%+ reduction in support tickets, 11x faster video creation, and weeks to minutes reduction in documentation time. When training videos are this easy to create and update, organizations can finally build the comprehensive training libraries they've always needed but couldn't afford with traditional approaches.

Whether you're training new hires, teaching software systems, ensuring compliance, or enabling customer support teams, following these best practices with the right tools delivers real business value. Start your free Guidde trial today and experience how easy professional employee training video creation can be.

Frequently Asked Questions

What are employee training videos?

Employee training videos are visual learning tools that organizations use to teach employees new skills, explain processes, and communicate important information. They cover topics ranging from onboarding and compliance to software tutorials and leadership development, providing consistent learning experiences across the organization.

Why are training videos important for organizations?

Training videos are important because they provide consistent instruction regardless of location or time, improve knowledge retention by 75% compared to text-only materials, enable employees to learn at their own pace, and scale cost-effectively to train thousands of employees without proportional cost increases.

How long should employee training videos be?

The ideal training video length is 5-8 minutes. Research shows videos under 90 seconds achieve 59% retention while videos over 30 minutes retain only 14% of viewers. Break complex topics into short, focused microlearning modules that employees can consume during brief breaks.

What is the best tool for creating employee training videos?

Guidde is the best tool for creating employee training videos because it enables anyone to create professional content 11x faster than traditional methods, requires zero video editing skills, provides 200+ AI voices for professional narration, automatically applies branding, and integrates deeply with business tools. Organizations report 20%+ support ticket reduction and significant time savings using Guidde.

How much does it cost to create training videos?

Traditional professional video production costs $5,000-$15,000 per video. AI-powered platforms like Guidde offer unlimited video creation for predictable subscription costs starting at $23/creator/month, representing 80%+ cost savings while enabling much faster content creation and easier updates.

What are the best practices for employee training videos?

Best practices include keeping videos short (5-8 minutes), starting with strong hooks in the first 10 seconds, including interactive elements and assessments, designing for sound-off viewing with captions, using real scenarios and practical examples, maintaining consistent branding, optimizing for accessibility and multiple languages, and making content easily searchable.

How can I make training videos more engaging?

Make training videos more engaging by adding interactive elements like quizzes and knowledge checks, using real-world scenarios employees encounter on the job, starting with compelling hooks that immediately address viewer pain points, keeping content focused and concise, and ensuring professional quality with consistent branding and clear audio.

Can training videos replace live instructor-led training?

Training videos complement rather than completely replace live training. Videos excel at delivering consistent procedural knowledge, software tutorials, and compliance content while freeing instructors to focus on high-value activities like coaching, mentoring, and handling complex questions. The most effective programs blend video-based learning with live interaction opportunities.

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