Let's take a look at how platforms can help your product enablement team with interacting with customers.
What Is Product Enablement?
Usually, sales enablement team members work closely with product marketing departments.
Together they work to explain the product development, product features, and other product knowledge so everyone understands the brand.
However, before you can get to the point where there is a cohesive understanding of the value of the product and its stand-out qualities from the completion, the product team needs to get an insight into users.
This is where product enablement plays a role. This stage is about learning about your buyer persona, gathering insights, and passing them on to product management.
If there are any issues or design flaws that need attention, they can get solved before a product launch. So, there is a higher chance of people wanting to buy your product.
Product enablement is the stepping stone between a company and its consumers. It's an essential element to making a product successful.
Why Is Product Enablement Hard?
There are many reasons that product enablement is hard to get right. Whether that be a lack of understanding amongst the sales team or simply not using the correct platforms, here are some of the common challenges:
- Not enough valuable customer feedback
- Slow processing of insights
- It takes too long to get feedback from users
- Products aren't selling
However, there's a solution to all of these problems. You need to start using a product enablement program.
These learning programs gather information from across the internet so sales enablement teams can market products in the best way possible.
Understanding Product Enablement Platforms
A product enablement platform is an excellent tool for filtering through large amounts of data and getting the most helpful information. That way, all of the feedback can be collected in one place.
A platform like this will help employees understand the brand and give your consumers an improved buyer experience. That way, you will have a loyal community of consumers waiting for your next product!
Product enablement platforms tend to be automated, so they can work much faster than a team of people browsing through insights and creating charts. This gives you a quicker and more efficient system.
Plus, this software can retrieve data in real-time, so you don't need to wait hours for new information. It's right at your fingertips.
In addition to its speed and processing, this platform has access to more spaces on the internet that might often be overlooked—for instance, community forums where users ask for advice on products.
These extra details could be the missing piece between one customer choosing your brand over a competitor. So, you must use this technology to its advantage.
Benefits of Product Enablement Platforms
Undoubtedly, navigating the world of product enablement can be tricky at first. Even with the right training program or education program, it's still challenging to make sure everyone is on the same page in a marketing team.
That being said, product enablement platforms have some undeniable benefits. Here is a breakdown of why you need to start using this software.
Quiet the Online Noise
Many people online are not interested in engaging with products, so to save you the time of trying to get interaction, you can go straight to the people who will offer valuable insights.
By understanding what the consumers are looking for, you can target your product effectively and convert sales. Plus, you'll be able to tell what to improve on for your next product.
Saving time on gathering insights will leave you with more room to work on other aspects of product management and planning for future products.
Track Engagement for New Products
Launching a new product is daunting; you never know how people will respond to your brand.
Using a product enablement platform, you can get precise information about what features stand out and are most popular. Likewise, you can tell which parts of the product are not successful.
This kind of feedback is essential to improving and transforming your product into something better.
Beat the Competition
Nowadays, new products are being released all the time, so making a unique brand is becoming harder. With a product enablement platform, you can stay one step ahead of your completion.
These types of platforms track changes in the industry and provide you with notifications on the latest trends in the market. When you have this up-to-date data, you can refine your product, so it's relatable and on-trend.
The last thing you want is your brand to seem out of touch and behind. Therefore, you must constantly be in the loop regarding new marketing phenomena.
The truth is product teams are only as good as the information they have. If you feel that your brand is not getting the response you expected, it's time to use product enablement platforms.
When you start using this software, you won't believe the difference.
Boost Sales Enablement Efforts With the Right Platform
Thankfully, finding the perfect company to help you pass on knowledge and inspire team members won't take long. At Guidde, we believe the secret to success is bringing everyone together.
You can't go wrong if you have the right tools, coaching, and programs. So, if you want some extra help with product enable platforms and other resources for improving sales enablement, check out our page.
Let us help you boost productivity and make sure all voices are heard. Reach out today and get in touch with the team to find out more.
