From small startups to large enterprises
Let's see how they stack up against 2023's data
While companies continue to value short-form, snackable content, a noticeable trend is emerging—videos are getting slightly longer.
In fact, video Guidde lengths have increased by 41% compared to 2023.
Our analysis
This shift is driven by the need to explain complex topics, with viewers seeking more detailed, personalized content, challenging creators to balance being concise with thorough explanations.
AI advancements are making it simpler for creators to edit and produce high-quality narration at scale.
In fact, 90% of Guidde creators in 2024 used Text-To-Voice for its clarity and consistency.
Music isn't just background filler anymore. Now, AI-driven music integration picks tracks that perfectly match the video’s tone and content, showing an average increase of 22% in effectiveness across all job titles.
Language diversity
This shift attracts a diverse global audience, makes content accessible in native languages, and opens new markets, especially with growth in Mandarin and Hindi.
In 2023, 69% of companies used self-serve Brand Kits to personalize their videos. By 2024, this number increased by 16%.
Brand Kits enable companies to add advanced features like custom colors, fonts, logos and branded intros and outros.
These customizations ensure a cohesive visual identity across all content. Set at the account level, they guarantee consistency across all teams and departments.
Our analysis
AI narration ensures clear audio, saves time by automating the process, reduces the need for professional voice-over artists, and allows teams of all sizes to scale video creation for large projects.
Unwavering audience interest
High engagement rates indicate that Guidde's content format consistently delivers valuable and relevant information to viewers.
Customer Success teams remained the biggest consumers of video documentation, with a 22% increase from 2,500 in 2023.
In 2024, the US and India have taken the lead with the most active viewers, surpassing other countries from 2023. This indicates the global adoption of visual documentation tools.
Our analysis
Keep viewers engaged in the first 30 seconds increases the chances they'll watch the entire video and take actions like sharing. HR and L&D teams with limited time and resources benefit from Guidde’s smart sharing capabilities, making knowledge sharing easy.
From November 2023 to June 2024, we analyzed our pronunciation tool usage across various countries, regions, and roles, uncovering a growing need for accurate-sounding pronunciation in visual documentation.
The L&D sector in the UAE provided 360 updates focused on offering alternative pronunciations specific to their region, emphasizing the importance of linguistic precision in creating personalized training programs to enhance engagement and connection.
Both CS and IT roles have taken a proactive approach to pronunciation tools, with multiple engagements noted. Mastering alternative pronunciations improves customer satisfaction and leads to better learning outcomes.
There has been a 14% increase in the use of Guidde by HR, L&D, and Knowledge Management teams for creating enablement content. These teams are leveraging video documentation to support both employees and customers.
Our analysis
The high engagement in regions like the UAE reflects the multicultural workforce and the necessity for precise language tools to bridge communication gaps.
Visual documentation tools make it easier for everyone around the world to access and understand content. They include support for multiple languages, making the content inclusive for different audiences. Advanced branding keeps everything consistent, and smart sharing features make it easy to distribute training materials. Plus, high-quality, engaging videos keep viewers happy and satisfied.
Guidde provide the tools you need to create, share, and engage with impactful content.
