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https://www.guidde.com/guidde-q4-2023

Guidde's
State of Visual Documentation Report
Goodbye, boring reports.
Hello, insightful Visual Documentation.
See the latest trends in video documentation from the ground. We analyzed over 4 million video minutes created in Q4 of 2023 to understand the way video is reshaping knowledge sharing.
We heard different questions come up from our customers:
We took a deep dive into our data to answer all these questions and more. Here are the results:
Chapter 1:
Creation
Video documentation goals
In our analysis of over
4 million
video minutes, there were many goals for your videos - but these were the top ones:
Video documentation success looks like
We also asked what results you want to see from video documentation, and these were your answers:
When it came down to making Guiddes, it was all about…
quick videos
with a big impact
In a world that races forward, our data illuminates a noticeable trend in the popularity of short-form videos—those quick, easily consumable snippets that deliver information straight to the point. In 2023, the majority of Guiddes clock in between a brief and impactful 14 to 18 seconds.
Chapter 2:
Editing/Features
2023 was the era of AI, and that goes for video documentation too. The results are in, and…
Text-to-voice trumps
A whopping 86.4% of Guidde creators opted for text-to-voice over recording their own voice, showing that this really is the era of smart documentation. With its crisp clarity and consistent delivery, you really can’t go wrong with Guidde’s text-to-voice feature.
We also learnt that you love to set the vibe with…
Music in Guiddes
Our report shows that marketers love to add music to their videos the most often. But other roles, from Product Management to Engineering, used music in their Guiddes too. It goes to show that no matter what your role is, you can never go wrong with some music to match the message you’re conveying in your video.

Guidde creators are from all over the world and love using personal features. The top 4 languages used in Guiddes in 2023 were…
according to number of videos made
But it doesn’t stop there.
More than 2.5% of Guiddes made in 2023 were multilingual, with the top language combination being English and French. We think that’s tres bien!
Make it your own
In 2023, 69% of companies customized their Guidde videos with their own Brand Kit. This boosts your company’s branding and gives a personal touch to your videos.
Chapter 3:
Sharing/Engagement
When it comes to video engagement, we found that…
First impressions matter
The results are clear - the first 30 seconds are where the magic happens.
A massive 97.8% of viewers were engaged in the first 30 seconds of your Guiddes, demonstrating that it’s important to captivate your audience early to keep them hooked.
A massive 97.8% of viewers were engaged in the first 30 seconds of your Guiddes, demonstrating that it’s important to captivate your audience early to keep them hooked.
And what about audience dynamics? you guessed it...
Customer Success teams love
video documentation
Customer Success teams are leading in video consumption across the board. In just 2023, they watched over 2,500 
videos - with people in Marketing roles coming a close second.
Engineers dive deep
Engineers at mid-sized companies are really tuning in. They're watching the longest videos, on average nearly two minutes each. It's clear they value a deep dive into content.
Less is more
Aside from engineers, most people prefer short videos. Our data shows a clear trend: the shorter the video, the more people watch it. Videos up to 120 seconds keep viewers hooked, but after that, there's a big drop. 
It looks like keeping it short is the key to keeping eyes on the screen. If your process requires a longer video make sure you combine music, motion and powerful images to grab your audience’s attention.
Apparently size doesn’t matter, because very small companies watched the most Guidde videos more than any other company size.

They watched over 13K videos in 2023!
Export, export,
export
In 2023, Guidde made strides in simplifying knowledge transfer. Exporting has never been easier, allowing creators to share their visual guides effortlessly across the digital ecosystem. Our 2023 data highlights a seamless integration process that's as intuitive as the content creation itself.
Embracing the visual revolution in documentation
As we wrap up our 2023 journey, it's evident that we've only begun to explore the vast potential of visual documentation.
The era of pages filled with text is giving way to a more dynamic and intuitive form of knowledge sharing. Visuals are not just enhancing understanding—they are becoming the essence of it.
Today's insights lead us to tomorrow's innovations, where visual guides are not the exception but the standard. The horizon of visual documentation is vast, and at Guidde, we're stepping into this future with each Guidde we create.