
Over 70% of enterprise teams report that opaque, quote-only pricing models from digital adoption platforms (DAPs) create budget overruns — with Whatfix contracts averaging $23,710–$37,126/year and Usetiful scaling unpredictably via its assists-based billing model, making it increasingly difficult for mid-market and enterprise teams to forecast spend. (Source: Vendr, 2026)
Whatfix is an enterprise-grade Digital Adoption Platform with powerful features but fully opaque, quote-based pricing that typically starts around $24,000/year. Usetiful was a lightweight, affordable DAP that has now been acquired by Fullstory — making its pricing and roadmap uncertain. If you need transparent, modern, AI-powered documentation and adoption tooling without the enterprise price tag or acquisition risk, Guidde offers a refreshingly clear and powerful alternative.
The digital adoption platform market has matured significantly. In 2026, organizations are no longer just asking which DAP has the best features — they're asking which DAP delivers the best value at a predictable cost.
With enterprise software budgets under increasing scrutiny, procurement teams, L&D leaders, and product managers need pricing clarity. An opaque, sales-call-required pricing model (like Whatfix's) can add weeks or months to your buying cycle. Meanwhile, an acquired platform (like Usetiful, now part of Fullstory) introduces product roadmap uncertainty that could disrupt your adoption strategy mid-deployment.
Choosing the wrong tool — or the wrong pricing model — directly impacts:
This guide breaks down exactly what Whatfix and Usetiful cost, what's included, and where the hidden costs lie — so you can make a fully informed decision in 2026.
Both Whatfix and Usetiful operate in the digital adoption platform (DAP) space — tools that help organizations guide users through complex software via in-app walkthroughs, tooltips, product tours, and self-help widgets. However, in 2026, their market positions and pricing models have diverged dramatically.
Whatfix remains a dominant enterprise DAP, trusted by Fortune 1000 companies across banking, healthcare, and SaaS. Its pricing is custom, quote-based, and structured around a combination of flat platform fees plus user-license fees — with no public numbers on its website.
Usetiful, on the other hand, was one of the most affordable DAPs on the market — but it was acquired by Fullstory in November 2025. As of 2026, Usetiful's standalone product continues to operate, but its pricing page has been replaced by Fullstory's acquisition announcement, and new customers are directed toward Fullstory's Guides and Surveys product instead. This fundamentally changes the buying decision for anyone evaluating Usetiful today.
This article focuses specifically on the pricing comparison between these two platforms — examining what you actually pay, what drives costs up, and whether either tool represents good value for your team in 2026.
Whatfix is an AI-powered Digital Adoption Platform (DAP) that helps enterprises accelerate software adoption through contextual in-app guidance, product analytics, and interactive training environments. It serves 700+ enterprise customers globally and is a recognized leader on G2, Gartner, and Forrester in the DAP category.
Whatfix is built for complex enterprise environments. It excels at ERP, CRM, HCM onboarding, and large-scale change management — but its pricing reflects that enterprise scope.
Usetiful was a no-code digital adoption platform focused on helping product teams build product tours, checklists, tooltips, banners, and in-app knowledge bases. Originally known for its affordable pricing and ease of use, Usetiful was acquired by Fullstory in November 2025.
As of 2026, Usetiful's standalone pricing page no longer exists. Visiting usetiful.com redirects users to the Fullstory acquisition announcement. Existing Usetiful customers continue on their current contracts, but new buyers are being directed to Fullstory Guides and Surveys — Fullstory's product that now incorporates Usetiful's technology.
Usetiful was ideal for small-to-mid-sized SaaS companies seeking affordable in-app guidance. Post-acquisition, teams evaluating Usetiful should carefully consider the strategic implications of building on an absorbed product.
Note: Whatfix does not publish pricing publicly. Figures below are based on Vendr contract data, third-party market research, and industry reports as of 2026. Usetiful pricing is based on its last published plans before the Fullstory acquisition; new buyers should contact Fullstory for current pricing.
| Category | Whatfix | Usetiful (Last Known) |
|---|---|---|
| Pricing Model | Custom quote-based; flat fee + user license fees | MAU-based or assists-based SaaS tiers |
| Free Tier | Free trial (demo-gated) — not a true self-serve free tier | ✅ Free forever — 500 MAUs / 2,000 assists/month; 2 team members |
| Entry-Level Paid Plan | ~$23,710/year (Standard, single app) — quote required | €49/month (~€588/year) — Plus plan, up to 1,500 MAUs |
| Mid-Tier Plan | ~$30,000–$37,126/year (Premium, single app) | €69/month (~€828/year) — Premium plan, up to 1,500 MAUs |
| Enterprise Plan | $50,000–$100,000+/year (multi-app, unlimited) | Custom quote — unlimited MAUs, SSO, on-premise |
| Pricing Transparency | ❌ Not published — sales call required | ⚠️ Was published; now uncertain post-Fullstory acquisition |
| Pricing Metric | Per app + per user (employees or MAUs) | Per MAU or per assist (usage-based) |
| Self-Serve Sign-Up | ❌ Demo/sales call required | ✅ Was available; now redirects to Fullstory |
| Analytics Pricing | Product Analytics sold as a separate module; Standard bundled free with DAP | Basic analytics included in Plus+; no advanced analytics natively |
| Mobile Support Pricing | Separate mobile plan pricing required | Beta — Premium plan only (€69+/month) |
| SSO / Security | SSO available on Premium+; IP Whitelisting on Premium+ | SAML/SSO on Enterprise only; GDPR + ISO 27001 all tiers |
| Contract Term | Annual; multi-year discounts of 10–20% negotiable | Monthly or annual; no published discount info |
| Hidden Cost Risk | 🔴 HIGH — per-app fees, add-ons, user-volume scaling, professional services | 🟡 MEDIUM — assists overages, integration gaps may require third-party tools |
| Product Stability | ✅ Stable, independent, actively developed | ⚠️ Acquired — roadmap and support now under Fullstory control |
Whatfix's pricing structure is deliberately complex — and that complexity is the biggest hidden risk. Here's how costs compound:
Real-World Cost Scenario (Whatfix):
Usetiful's pricing was transparent and genuinely affordable — but its acquisition by Fullstory in November 2025 has fundamentally changed the buying calculus in 2026.
Pre-Acquisition Pricing Structure:
The Hidden Cost of Usetiful's Assists Model: Usetiful charges per 'assist' — every time a user interacts with a tour, tooltip, or guide element. For high-engagement onboarding flows, assists accumulate quickly. A team with 5,000 active users going through a 10-step onboarding tour generates 50,000 assists in a single cycle — exceeding the Premium plan's cap and triggering overage charges.
Post-Acquisition Risk: With Usetiful now absorbed into Fullstory, customers face strategic uncertainty: Will Usetiful's standalone plans continue? Will pricing change as Fullstory integrates the technology? Fullstory's pricing is significantly higher than Usetiful's was — its enterprise plans typically start at $50,000+/year.
| Cost Category | Estimated Annual Cost |
|---|---|
| DAP Standard (single web app) | ~$23,710–$27,000/year |
| DAP Premium (single web app, advanced features) | ~$30,000–$37,126/year |
| DAP Enterprise (multi-app or unlimited) | $50,000–$100,000+/year |
| Product Analytics Premium (add-on) | Additional cost — quote required |
| Mobile DAP Plan (add-on) | Additional cost — quote required |
| Whatfix Mirror (training environments) | Additional cost — quote required |
| Professional Services / DAA / DAPM | $10,000–$50,000+/year (add-on) |
| White Labeling / On-Premise / 24/7 Support | Add-on fees apply |
| Realistic Mid-Enterprise Total (DAP + Analytics + Mobile) | $75,000–$200,000+/year |
| Plan | Monthly | Annual Est. | MAUs Included | Assists/Month |
|---|---|---|---|---|
| Free | €0 | €0 | 500 | 2,000 |
| Plus | €49 | ~€588 | Up to 2,000 | 5,000 |
| Premium | €69 | ~€828 | Up to 35,000 | Up to 50,000 |
| Enterprise | Custom | ~€900+/month est. | Unlimited | Unlimited |
⚠️ 2026 Caveat: Usetiful's pricing is effectively paused for new customers. Fullstory's standard enterprise plans begin significantly higher than Usetiful's published tiers. Buyers evaluating Usetiful today should expect pricing negotiations to involve Fullstory's sales team and substantially higher costs than the legacy Usetiful tiers suggest.
These two platforms occupy very different ends of the DAP pricing spectrum — and in 2026, both face significant limitations that make the buying decision more nuanced than ever.
Whatfix is the undisputed leader for large enterprises that need multi-platform, AI-powered adoption tooling with serious security and compliance requirements. However, its pricing model is a major barrier: with no transparency, mandatory sales negotiations, and minimum annual spends of $24,000+, it is simply not accessible for most teams. Even enterprise teams report budget overruns due to the multi-layer pricing structure.
Usetiful was the best value DAP in the market for smaller teams — but its acquisition by Fullstory in late 2025 fundamentally changes the buyer's calculation. If you're a new buyer, you're effectively being asked to commit to a product that no longer has an independent roadmap, and whose pricing will likely migrate upward as Fullstory integrates the technology into its enterprise platform.
The Pricing Winner by Segment:
For teams in any of these segments, the smartest move in 2026 is to evaluate what both Whatfix and Usetiful fail to deliver — and consider whether a more modern, AI-native alternative better fits your needs.
Despite their differences in pricing and scale, Whatfix and Usetiful share a set of critical limitations that impact nearly every team that evaluates them:
Guidde is purpose-built to solve exactly these limitations. It's an AI-powered video documentation platform that enables teams to create professional how-to guides, product walkthroughs, onboarding videos, and interactive tutorials — up to 11x faster than traditional methods.
| Limitation | Whatfix | Usetiful | ✅ Guidde |
|---|---|---|---|
| Transparent Pricing | ❌ Quote-only | ⚠️ Acquisition uncertainty | ✅ Public plans from Free → $18/creator/mo (Pro) → $39/creator/mo (Business) |
| AI Video Documentation | ❌ Not available | ❌ Not available | ✅ Core product — AI generates narrated video guides from any screen capture in minutes |
| Speed of Content Creation | 🔴 Slow — complex authoring | 🟡 Moderate — no-code but manual | ✅ 11x faster — Magic Capture + AI voiceover generation |
| Free Tier Available | ❌ Demo-gated only | ⚠️ No longer available to new users | ✅ Genuine free tier — up to 25 how-to videos, no credit card required |
| Internal + Customer-Facing Use | ⚠️ Primarily internal enterprise | ⚠️ Primarily customer-facing SaaS | ✅ Both — Broadcast for Employees and Broadcast for Customers in one platform |
| Multi-Language Support | ✅ Auto-translation (Premium+) | ✅ Localization (Plus+) | ✅ 50+ languages; on-demand AI translation; studio voices |
| Export & Portability | ⚠️ Limited — content lives in the DAP layer | ❌ No video export | ✅ Export as MP4, GIF, PDF, PPT, SCORM — content is portable |
| Implementation Complexity | 🔴 High — requires dedicated team | 🟡 Low-medium | ✅ Minimal — Chrome extension install, capture, done |
| Enterprise Security | ✅ SSO, Audit Logs, Data Residency | ⚠️ SSO on Enterprise only | ✅ SSO (Okta, Microsoft Entra, 1Login), RBAC, Magic PII Redaction, Content Review |
Compared to Whatfix's minimum $24,000/year commitment, a team of 5 creators on Guidde Business costs just $2,340/year (billed annually) — less than 10% of the Whatfix entry price.
Whatfix does not publish its pricing. Based on Vendr contract data and third-party market research, Whatfix pricing typically starts at approximately $23,710–$27,000/year for a Standard single-app DAP plan. Premium single-app plans range from $30,000–$37,126/year, while enterprise multi-app deployments can reach $50,000–$200,000+/year depending on the number of apps, users, products, and add-ons. All pricing requires a direct sales conversation.
Usetiful was acquired by Fullstory in November 2025. Usetiful's legacy pricing (Free, Plus at ~€49/month, Premium at ~€69/month, Enterprise custom) is no longer publicly available for new buyers. Existing Usetiful customers continue on their current contracts, but new customers are directed to Fullstory Guides and Surveys, which carries significantly higher pricing than Usetiful's legacy plans.
No. Whatfix does not offer a genuine free plan. There is a free trial available, but it is gated behind a demo request and sales conversation — not a true self-serve experience. All paid plans require a minimum annual commitment of approximately $24,000+.
Usetiful is technically still operational for existing customers, but it is no longer available as a standalone product to new buyers. Usetiful.com redirects to Fullstory's acquisition announcement, and new customers are directed to Fullstory's Guides and Surveys product instead of Usetiful's legacy plans.
Guidde is the top alternative to both platforms in 2026 — and here's why it wins across the board:
Try Guidde for free today — no credit card required →
Yes. Whatfix pricing is negotiable, and Vendr data indicates that strategic buyers can reduce contract values by 10–20% by leveraging competitor quotes, emphasizing projected user growth for volume discounts, pushing back on auto-renewal clauses, and negotiating security add-ons (SSO, audit logs, data residency) into the base plan rather than as paid extras.
Whatfix uses a flat platform fee + per-user license fee model, structured per product (DAP, Analytics, Mirror) and per platform (web, desktop, mobile). Usetiful used a usage-based model with two dimensions: MAU (monthly active users) and assists (individual user interactions with in-app guidance elements). Usetiful's assists model can create unexpected cost spikes in high-engagement onboarding scenarios.
Historically, Usetiful was far more accessible for small businesses due to its free tier and low-cost paid plans. Whatfix's $24,000+ minimum annual spend puts it out of reach for most SMBs. However, with Usetiful no longer available to new buyers in its original form, small businesses in 2026 should consider Guidde's free and Pro plans as the most practical starting point for affordable, high-quality digital adoption and documentation tooling.