3 Reasons Why Videos are More Effective than Text for Customer Support
When you think about the impact of disruptive technologies, customer support centers are probably the last place you think of. Traditionally, only large companies with the resources to hire people to answer customer questions over the phone or in person could afford this luxury.
Nowadays, many companies have turned to chatbots and other automated systems for customer service. However, this doesn't mean that there is no need for human interaction at all.
In fact, some customers prefer live chat or video chat when they need help with their account or product. But why exactly?
The reality is, videos also provide a more personal experience for the customer – both live and on-demand. They’re more effective in conveying emotions and empathy than text.
Text doesn’t allow the user to see the emotion of the person on the other side of conversation, which makes it difficult to establish a connection.
In this blog, we’ll highlight the three primary reasons video is revolutionizing how companies deliver support.
Reason #1: Video is more engaging
Let’s face it, video is a powerful storytelling medium. It's more engaging and has the potential to reach a wider audience. This is primarily because you make customers feel like you're talking directly to them.
As evidence, The use of videos in support centers can lead to increased customer satisfaction and increased sales by up to 50%. Video-based training has also been shown to increase productivity, reduce turnover rates, and improve customer satisfaction rates by 15%.
Reason #2: Video gets attention faster
The use of video in marketing has increased significantly in the past few years, and it's not hard to see why. Video grabs attention faster than any other form of content, and it's more likely to be watched and shared by an audience.
Text is less effective than video because it takes more time to read a text than it does to watch a video. This is because videos are more engaging for the brain. It also takes less time to process a video than it does to process text.
Reason #3 Video reaches more people
If video is more engaging and gets attention faster, it’s a no-brainer that it must be a powerful medium for reaching people. It has the ability to engage and inform audiences in ways that other media cannot.
With that said, it’s not hard to believe that video content has been found to reach more people than any other type of content.
How Guidde accelerates video production
It’s no secret that video marketing has been proven to be more effective than other types of marketing in terms of ROI. But videos are also expensive to produce and require production expertise. Well until now that is!
Guidde is a platform that was created specifically for folks in your shoes. We enable users to create step-by-step videos and documents in a matter of clicks. We also help with distribution as you can instantly share your content via email, Slack, Salesforce, Zendesk, Intercom and more!
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