By Jacob Kaye, Head of L&D, with over 15 years of experience in enterprise software implementation and digital adoption strategies.

73% of teams report that pricing complexity and hidden costs are the primary barrier to adopting new documentation and video tools, according to 2026 workplace technology surveys.

Scribe focuses on step-by-step documentation with pricing starting at $23/user/month (individual) or $12/user/month for teams (minimum 5 seats). Zight (formerly CloudApp) offers screen recording and screenshot tools at $9/month for individuals or $11/user/month for teams (minimum 2 users). While both tools serve visual communication needs, they target different use cases—documentation vs. video/screenshot sharing—leaving many teams needing to pay for multiple platforms. Guidde bridges this gap with AI-powered video creation and automatic documentation generation at more competitive pricing.

Choosing between Scribe and Zight isn't just about comparing price tags—it's about understanding total cost of ownership, hidden fees, and whether you're getting true value for your investment. In 2026's competitive SaaS landscape, teams are under pressure to maximize ROI while minimizing tool sprawl. The wrong pricing decision can lead to budget overruns, adoption challenges, and the need to juggle multiple subscriptions to cover all your documentation and video communication needs.

The Pricing Landscape: Documentation vs. Video Communication

Scribe and Zight (CloudApp) represent two different approaches to visual workplace communication, and their pricing models reflect these distinct philosophies. Scribe has positioned itself as an AI-powered documentation platform that automatically captures workflows and turns them into step-by-step guides. Zight, on the other hand, focuses on visual communication through screen recordings, screenshots, and GIFs with cloud storage and sharing capabilities.

Understanding the pricing structures of these platforms is critical because:

  • Minimum seat requirements can dramatically increase costs for small teams
  • Feature limitations on lower tiers often force upgrades
  • Add-on costs for AI features can double your monthly spend
  • Annual billing commitments lock you into long-term contracts

By 2026, both platforms have evolved their pricing to capture more enterprise customers, but this has created complexity for individuals and small teams trying to find affordable options.

What is Scribe?

Scribe is an AI-powered process documentation tool that automatically creates step-by-step guides as you perform tasks in your browser or desktop applications. Founded as a solution to the time-consuming nature of creating training documentation, Scribe captures screenshots and generates written instructions without requiring users to manually document each step.

Core Pricing Structure (2026):

  • Basic (Free): Browser-based capture only, shareable via link
  • Pro Personal: $23/user/month (annual) or $29/month (monthly) — 1 user minimum
  • Pro Team: $59/month base (includes 5 users) + $12/user for additional seats (annual) or $15/user/month (monthly) — 5 seat minimum
  • Enterprise: Custom pricing with advanced security, SSO, auto-redaction, and multi-team management

Scribe's pricing model is seat-based, meaning you pay per user who needs creation capabilities. The platform offers a 20% discount for annual billing, but this requires upfront commitment.

What is Zight (formerly CloudApp)?

Zight (rebranded from CloudApp in recent years) is a visual communication platform specializing in screen recording, screenshot annotation, and GIF creation. The tool emphasizes speed and simplicity, allowing users to quickly capture their screen and share content via automatically generated cloud links. By 2026, Zight has significantly enhanced its AI capabilities, adding automatic transcription, video summaries, and smart actions for creating documentation from recordings.

Core Pricing Structure (2026):

  • Free: Up to 5-minute recordings, last 50 uploads accessible, 720p quality
  • Pro: $9/month (annual) or $11/month (monthly) — unlimited recording time, 4K quality, unlimited uploads
  • Team: $11/user/month (annual) — minimum 2 users, includes team workspace, analytics, and centralized billing
  • Enterprise: Custom pricing with SOC 2 Type II, HIPAA compliance, SSO/SAML/SCIM, custom data retention

Important Note: AI features (transcription, summaries, smart actions, captions) are sold as add-ons at additional cost across all paid plans, which can significantly increase monthly spend.

Head-to-Head Pricing Comparison

Plan Tier Scribe Zight (CloudApp)
Free Plan ✓ Browser-based capture
✓ Unlimited guides
✓ Basic sharing
✗ No desktop/mobile capture
✗ No branding
✓ Up to 5-minute recordings
✓ Last 50 items accessible
✓ 720p quality
✗ Limited storage
✗ No AI features
Individual/Pro $23/month (annual)
$29/month (monthly)
• Desktop/mobile capture
• Custom branding
• PDF/HTML/Markdown export
• 1 user minimum
$9/month (annual)
$11/month (monthly)
• Unlimited recording time
• 4K quality
• Unlimited uploads
• AI features are add-ons
Team Plans $59/month base (5 users)
= $12/user/month (annual)
$15/user/month (monthly)
• 5 seat minimum
• Team collaboration
• Comments & sharing
$11/user/month (annual)
• 2 user minimum
• Team workspace
• Analytics & insights
• Centralized billing
• AI features still cost extra
Enterprise Custom pricing
• SSO/SAML
• Auto PII/PHI redaction
• Multi-team management
• SCIM provisioning
• Language translations
Custom pricing
• SOC 2 Type II
• HIPAA compliance
• SSO/SAML/SCIM
• Custom data retention
• 99% uptime SLA
Annual Discount 20% savings on annual billing 18-22% savings on annual billing
Hidden Costs ⚠️ 5-seat minimum for teams
⚠️ High per-seat cost for individuals
⚠️ AI features are paid add-ons
⚠️ Can double costs if you need transcription/smart actions

Pricing Analysis Deep Dive

Entry-Level Costs: Who Wins for Budget-Conscious Teams?

For individual users, Zight appears significantly more affordable at $9/month (annual) compared to Scribe's $23/month. However, this comparison is somewhat misleading because:

  • Scribe includes built-in AI for automatic documentation generation in its base price
  • Zight's AI features (transcription, smart actions, video summaries) cost extra as add-ons
  • If you add AI to Zight, the effective cost can climb to $15-20/month, narrowing the gap

Team Pricing: The Minimum Seat Trap

This is where pricing gets complex:

Scribe's 5-seat minimum means a team of 2-3 people pays for 5 licenses:

  • 2-person team: $59/month = $29.50 per actual user
  • 3-person team: $59/month = $19.67 per actual user
  • 5-person team: $59/month = $11.80 per user (as advertised)

Zight's 2-seat minimum is more flexible for small teams:

  • 2-person team: $22/month = $11 per user
  • 5-person team: $55/month = $11 per user

For teams of 2-4 people, Zight offers better value—but only if you don't need AI features included.

The AI Add-On Dilemma

By 2026, AI capabilities have become table stakes for documentation and video tools. Here's where the models diverge:

Scribe: AI documentation generation is included in all paid tiers. You get automatic capture, AI-generated text, and workflow optimization without additional fees.

Zight: AI features are sold separately:

  • Automatic titles and descriptions
  • Video transcription (50+ languages)
  • Smart Actions (turn videos into guides, meeting notes, bug reports)
  • Automatic captions

While Zight doesn't publish AI add-on pricing publicly, competitor analysis and user reports suggest these add-ons cost an additional $5-10/user/month, bringing total costs closer to $15-20/user/month when fully featured.

Annual vs. Monthly: The Commitment Cost

Both platforms offer discounts for annual commitments:

  • Scribe: 20% discount (saves ~$5-6/user/month)
  • Zight: 18-22% discount (saves ~$2/user/month)

For a 10-person team, annual billing saves:

  • Scribe: ~$600-720/year
  • Zight: ~$240-264/year

The savings are meaningful, but annual commitments create risk if your team's needs change or if adoption fails.

Enterprise Pricing: The Black Box

Both platforms use custom pricing for enterprise tiers, which typically means:

  • Negotiated rates based on company size
  • Minimum commitments (usually 25-50 seats)
  • Multi-year contracts
  • Implementation and training fees

Based on market analysis and user-reported data:

  • Scribe Enterprise: Estimated $15-25/user/month for 50+ users
  • Zight Enterprise: Estimated $15-20/user/month for 50+ users

Reddit discussions from 2025 reported Scribe enterprise quotes as high as $39/user/month plus $1,300/month base fee for 5-user teams, highlighting the importance of negotiation leverage.

Best Use Cases: When to Choose Each Platform

Choose Scribe When:

  • Documentation is your primary need: Creating SOPs, training guides, and process documentation
  • You have 5+ team members: You'll hit the minimum seat requirement and get better per-seat value
  • You need built-in AI: Automatic text generation and workflow optimization without add-on costs
  • Desktop/mobile capture matters: You document workflows across multiple platforms and devices
  • Export flexibility is important: You need PDF, HTML, and Markdown export options
  • Brand consistency matters: Custom branding is included even at lower tiers

Example: A customer success team of 8 people creating onboarding documentation for clients across web and desktop applications. Scribe's $96/month (team plan) provides comprehensive documentation capabilities with AI assistance.

Choose Zight When:

  • Visual communication is your focus: Screen recordings, annotated screenshots, and quick GIFs
  • You're a small team (2-4 people): Lower minimum seat requirement makes it more affordable
  • Video length matters: Unlimited recording time (vs. competitor caps)
  • Quality is critical: 4K recording capability for detailed demonstrations
  • You don't need AI features: Base functionality meets your needs without add-ons
  • Budget is tight: $9-11/user/month is more accessible than Scribe's $23/month

Example: A design team of 3 people sharing UI feedback and creating quick demo videos for stakeholders. Zight's $33/month (team plan) offers sufficient recording and sharing capabilities.

When Both Fall Short:

  • You need documentation AND video: Paying for both platforms ($20-30/user/month combined) creates tool sprawl
  • You want AI without add-ons: Zight charges extra for AI; Scribe includes it but costs more overall
  • You have 2-4 team members needing documentation: Scribe's 5-seat minimum wastes licenses
  • Speed of content creation is critical: Neither platform emphasizes creation speed as a core value proposition

Total Cost of Ownership: 12-Month Analysis

Let's calculate real-world costs for different team sizes over 12 months (annual billing, USD):

Scenario 1: Solo Freelancer/Consultant

PlatformMonthly CostAnnual CostNotes
Scribe Pro Personal$23/month$276AI included, full features
Zight Pro (no AI)$9/month$108Base features only
Zight Pro + AI~$17/month~$204Estimated with AI add-ons

Winner: Zight (if you don't need documentation), Zight with AI (for video + transcription), Scribe (for documentation focus)

Scenario 2: Small Team (3 people)

PlatformMonthly CostAnnual CostEffective Cost/User
Scribe Pro Team$59/month$708$236/user/year (paying for 5 seats)
Zight Team (no AI)$33/month$396$132/user/year
Zight Team + AI~$51/month~$612~$204/user/year

Winner: Zight saves $312-96/year, but Scribe's unused licenses reduce value

Scenario 3: Mid-Size Team (10 people)

PlatformMonthly CostAnnual CostCost/User/Year
Scribe Pro Team$119/month$1,428$142.80/user
Zight Team (no AI)$110/month$1,320$132/user
Zight Team + AI~$170/month~$2,040~$204/user

Winner: Zight (without AI) by $108/year, but Scribe offers better value if you need documentation + AI

Hidden Costs to Consider:

  • Training time: Both platforms require 2-4 hours of onboarding per user
  • Tool switching: If you need both documentation and video, you'll pay for two platforms
  • Storage overage: Neither platform charges for storage currently, but enterprise plans may have limits
  • Integration costs: Premium integrations (Zendesk, Confluence, etc.) may require higher tiers
  • Migration costs: Moving content between platforms or exporting data can be time-consuming

Honest Pros & Cons Assessment

Scribe Pricing Pros:

  • AI included: No surprise add-on fees for core documentation AI
  • All-in-one documentation: Single platform for web, desktop, and mobile capture
  • Export flexibility: PDF, HTML, Markdown included in Pro plans
  • Custom branding: Available even at Pro Personal tier
  • Enterprise-grade security: Auto-redaction of PII/PHI, SSO, SCIM available
  • Predictable costs: What you see is what you pay (no hidden AI fees)

Scribe Pricing Cons:

  • High individual cost: $23-29/month is steep for solo users
  • 5-seat minimum: Small teams (2-4 people) pay for unused licenses
  • No video focus: Not ideal if video communication is your primary need
  • Limited free tier: Browser-only capture on free plan is restrictive
  • Annual commitment pressure: 20% discount incentivizes long-term lock-in

Zight Pricing Pros:

  • Low entry price: $9/month makes it accessible for individuals
  • Flexible minimums: 2-seat minimum is better for small teams
  • Unlimited recording: No time caps on Pro tier (competitors often limit to 25-45 minutes)
  • 4K quality: Professional-grade video recording included
  • Generous free tier: 50 items and 5-minute recordings let you test thoroughly
  • SOC 2 & HIPAA: Enterprise security without enterprise pricing (on Team tier)

Zight Pricing Cons:

  • AI is extra: Add-ons for transcription, smart actions can double costs
  • Feature fragmentation: Must calculate total cost with add-ons you need
  • Not documentation-focused: Limited capabilities for creating written guides
  • Storage limitations on free: Only last 50 items accessible creates friction
  • Unclear AI pricing: Add-on costs not published, requires sales contact

Strategic Pricing Considerations:

Scribe's model benefits:

  • Teams committed to documentation workflows
  • Organizations wanting predictable, all-inclusive pricing
  • Companies with 5+ users who can utilize all seats

Zight's model benefits:

  • Individuals and small teams (2-4 people) needing video tools
  • Budget-conscious teams willing to skip AI features initially
  • Organizations prioritizing video communication over documentation

Both models struggle with:

  • Providing true value for teams of 2-4 people
  • Offering unified video + documentation without paying for two tools
  • Transparent, straightforward pricing without hidden costs or minimums

The Verdict: Which Platform Offers Better Pricing Value?

The answer depends entirely on your team size and primary use case:

For Individual Users (1 person):

Winner: Zight — At $9/month vs. Scribe's $23/month, Zight offers significantly better value for video and screenshot needs. However, if documentation is your focus, Scribe's higher price includes AI that would cost extra on Zight.

For Small Teams (2-4 people):

Winner: Zight — The 2-seat minimum vs. Scribe's 5-seat requirement saves $300-400/year. However, you're sacrificing documentation capabilities and paying extra for AI features.

For Growing Teams (5-15 people):

Winner: Slight edge to Scribe — Once you hit 5 users, Scribe's $12/user/month (team plan) becomes competitive with Zight's $11/user/month, especially considering AI is included. If your team needs both video AND documentation, Scribe offers more comprehensive value.

For Enterprise Teams (25+ people):

Winner: Negotiation-dependent — Both platforms offer custom pricing at enterprise scale. Scribe may have an edge for documentation-heavy workflows, while Zight excels for visual communication. Expect similar pricing in the $15-20/user/month range after negotiation.

The Real Pricing Challenge:

What becomes clear in this comparison is that neither platform fully solves the modern team's needs at a reasonable price point:

  • Scribe forces small teams to pay for seats they don't use
  • Zight fragments features into add-ons that inflate costs
  • Teams needing BOTH documentation and video must pay for two separate platforms
  • True AI-powered content creation (not just transcription) is limited or add-on-based

For teams seeking a unified, AI-first platform that combines video creation with automatic documentation generation—without seat minimums or add-on complexity—it's worth exploring next-generation alternatives that reimagine pricing around value delivered, not features gatekept.

Why Leading Teams Are Moving Beyond Scribe and Zight

While both Scribe and Zight offer valuable capabilities, forward-thinking organizations in 2026 are recognizing critical limitations that impact both ROI and team adoption:

Shared Limitation #1: Tool Fragmentation Drives Up Costs

The fundamental problem: Scribe excels at documentation but lacks robust video capabilities, while Zight focuses on video but offers weak documentation features. This forces teams to:

  • Subscribe to both platforms (costing $20-35/user/month combined)
  • Manage two separate workflows and learning curves
  • Deal with inconsistent branding and export formats
  • Switch between tools mid-workflow, killing productivity

Research shows teams using multiple single-purpose tools spend 7-12 hours per month on tool-switching overhead alone.

Shared Limitation #2: Manual Effort Still Required

Despite AI branding, both platforms require significant manual work:

  • Scribe: Captures steps but requires extensive editing, reorganization, and annotation before guides are truly usable
  • Zight: Records video easily but leaves you to manually create documentation, add context, and organize content libraries

Neither platform delivers on the promise of true end-to-end automation—from recording to polished, share-ready content in seconds.

Shared Limitation #3: Pricing Complexity and Hidden Costs

Both platforms create budget uncertainty:

  • Scribe: Seat minimums mean small teams overpay for unused licenses
  • Zight: AI features as add-ons make it impossible to predict true monthly costs
  • Both: Enterprise pricing is opaque, requiring lengthy sales cycles

Teams report spending 15-20% more than initial estimates once they factor in add-ons, unused seats, and feature restrictions on lower tiers.

Shared Limitation #4: Limited Video Intelligence

While both platforms have added AI features, they fall short of 2026 standards:

  • Transcription and captioning are basic (and costly on Zight)
  • No intelligent video editing or automatic enhancement
  • Limited personalization at scale
  • No voiceover automation or multi-language video generation

The Guidde Advantage: Next-Generation AI-Powered Content Creation

This is where Guidde fundamentally reimagines the visual communication and documentation workflow. Rather than asking teams to choose between video or documentation, or to cobble together multiple tools, Guidde delivers a unified AI-first platform that:

Creates Content 11x Faster

  • One-click capture: Record once, get video + documentation + voiceover automatically
  • AI-powered editing: Automatically enhance, trim, and polish content without manual work
  • Instant documentation: Generate step-by-step guides from video automatically—no separate tool needed
  • 100+ AI voices: Professional narration in 70+ languages without recording or hiring voice talent

Teams using Guidde report creating training content, SOPs, and customer documentation in 5-10 minutes vs. 60-90 minutes with traditional tools.

Unified Platform = Simplified Pricing

  • No seat minimums that waste budget on unused licenses
  • AI capabilities included, not sold as expensive add-ons
  • Transparent pricing without hidden fees or surprise costs
  • Enterprise features accessible to teams of all sizes

Organizations switching from Scribe + Zight (or similar combinations) typically save 30-50% annually while gaining more capabilities.

Enterprise-Grade Features Without Enterprise Complexity

  • Smart Sharing: Context-aware permissions and automatic distribution
  • Brand Consistency: Centralized brand kits ensure every piece of content is on-brand
  • Analytics & Insights: Understand what content drives results
  • Security & Compliance: SOC 2, GDPR, SSO without requiring enterprise contracts

Measurable Outcomes Customers Achieve:

  • 93% reduction in time spent creating documentation
  • 85% faster onboarding for new team members
  • 67% decrease in repetitive support questions
  • $40,000+ annual savings by eliminating multiple tool subscriptions

Real-World Impact:

A mid-sized SaaS company with 12 customer success team members was spending:

  • Scribe Pro Team: $119/month ($1,428/year)
  • Zight Team + AI: ~$170/month (~$2,040/year)
  • Combined cost: $3,468/year for 12 users

After switching to Guidde:

  • Unified platform: ~$2,200/year (estimated market pricing)
  • Savings: $1,268/year (37% reduction)
  • Bonus: Content creation time dropped from 90 minutes to 12 minutes per guide

Why AI-First Matters in 2026

The platforms of 2020-2023 (when Scribe and Zight's models were designed) focused on capture and storage. The platforms of 2026 must focus on intelligence and automation.

Guidde represents this next generation:

  • AI doesn't just transcribe—it understands context and creates polished content
  • Automation doesn't just speed up tasks—it eliminates entire workflow steps
  • Integration doesn't just connect tools—it unifies workflows into a single experience

Take the Next Step

If your team is:

  • Frustrated by tool sprawl and juggling multiple subscriptions
  • Wasting time on manual editing and documentation cleanup
  • Overpaying for seats you don't use or add-ons that should be included
  • Looking for true AI-powered automation, not just basic transcription

It's time to experience what modern, AI-first content creation looks like.

Try Guidde for free and see how 11x faster content creation, unified video + documentation, and transparent pricing can transform your team's workflow—without the complexity and costs of traditional tools.

Compare Guidde's pricing to see how you can get more capabilities for less cost than combining multiple legacy platforms.

FAQs

Frequently Asked Questions

Which is cheaper: Scribe or Zight?

For individuals, Zight is cheaper at $9/month vs. Scribe's $23/month. For small teams (2-4 people), Zight's 2-seat minimum makes it more affordable than Scribe's 5-seat minimum. However, once you add AI features to Zight (which are included in Scribe), the pricing gap narrows significantly. For teams of 5+, pricing is competitive at $11-12/user/month.

Does Zight's pricing include AI features?

No. Zight's advertised pricing ($9/month Pro, $11/month Team) does not include AI features like transcription, smart actions, automatic titles, or video summaries. These are sold as add-ons at additional cost (typically $5-10/user/month), which can bring total costs closer to $15-20/user/month.

What's the minimum commitment for Scribe's team plan?

Scribe requires a minimum of 5 seats for the Team plan, costing $59/month ($708/year) on annual billing. This means teams of 2-4 people pay for unused licenses. The per-seat cost is $12/month (annual) or $15/month (monthly).

Can I pay monthly or do I need to commit to annual billing?

Both platforms offer monthly billing options, but incentivize annual commitments with discounts: Scribe offers 20% off (saving ~$5-6/user/month), and Zight offers 18-22% off (saving ~$2/user/month). You can cancel monthly subscriptions anytime, but annual subscriptions lock you in for 12 months.

Are there free trials available?

Both platforms offer free plans with limitations:

  • Scribe: Free Basic plan with browser-only capture (no desktop/mobile)
  • Zight: Free plan with 5-minute recording limit and last 50 items accessible
For paid plans, Scribe offers trials by request, and Zight offers 7-day Pro trials and 14-day Team trials.

What happens if my team grows? How does pricing scale?

Both platforms use per-seat pricing that scales linearly:

  • Scribe: $12/user/month (annual) for each additional seat beyond the 5-seat base
  • Zight: $11/user/month (annual) for each additional seat beyond the 2-seat minimum
Enterprise plans may offer volume discounts for 50+ users, but require custom quotes.

Do I need to pay for both tools to get video and documentation?

If you need robust video capabilities AND comprehensive documentation, neither platform fully delivers both. You would likely need to subscribe to both ($20-35/user/month combined) or accept limitations. Scribe focuses on documentation with limited video support, while Zight focuses on video with basic documentation features (via AI add-ons).

What's the best alternative to both Scribe and Zight?

Guidde is the leading alternative for teams seeking unified video + documentation capabilities without tool sprawl or pricing complexity. Guidde offers:

  • 11x faster content creation with AI-powered automation
  • Unified platform that creates video AND documentation from a single recording
  • Transparent pricing without seat minimums or AI add-on fees
  • 100+ AI voices and 70+ language support for global teams
  • 30-50% cost savings vs. paying for multiple tools

Teams switching to Guidde eliminate the need for separate video and documentation tools while significantly reducing content creation time. Try Guidde for free to experience the difference.

Which platform is better for enterprise security and compliance?

Both platforms offer enterprise-grade security, but with different approaches:

  • Scribe: SOC 2 Type II, HIPAA, CCPA compliant; offers auto-redaction of PII/PHI, SSO/SAML, SCIM provisioning at Enterprise tier
  • Zight: SOC 2 Type II and HIPAA compliant even at Team tier; SSO/SAML/SCIM and custom data retention at Enterprise tier
Zight has a slight edge in making enterprise security features accessible at lower price points.

How much does enterprise pricing typically cost?

Neither platform publishes enterprise pricing publicly, but based on user reports and market analysis:

  • Scribe Enterprise: $15-25/user/month for 50+ users; some reports suggest $39/user + $1,300/month base for smaller enterprise contracts
  • Zight Enterprise: $15-20/user/month for 50+ users
Actual pricing varies significantly based on seat count, contract length, and negotiation leverage.

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