Whatfix vs. CloudApp: Pricing Comparison Guide 2026

What is Whatfix?

Whatfix is an AI-powered Digital Adoption Platform (DAP) designed for large enterprises that need to drive software adoption, reduce support tickets, and improve productivity across complex application ecosystems — including ERP, CRM, HCM, and custom enterprise software.

Founded in 2014 and headquartered in San Jose, California, Whatfix serves 700+ enterprise customers across 30+ countries. The platform operates as a browser extension or embedded SDK layer on top of existing enterprise applications — delivering in-app guidance, contextual tooltips, interactive walkthroughs (called Flows), pop-ups, task lists, and embedded self-help widgets directly inside the apps your users already use.

Whatfix Core Products (2026)

• Digital Adoption Platform (DAP): In-app Flows, Smart Tips, Beacons, Self Help widgets, Pop-Ups, Task Lists, and Launchers — available across Web, Desktop (Windows/Mac), and Mobile.
• Product Analytics: No-code event tracking, Funnel Insights, Journey analysis, Cohorts, and Adoption Health Dashboards. Standard Analytics is included free with any DAP plan; Premium is available as an upgrade.
• Mirror: Interactive sandbox replicas of web applications for hands-on IT training and AI-powered role-play simulations — without impacting live systems.
• Whatfix AI Agents: Three AI agents — Authoring Agent (content creation automation), Insights Agent (natural language analytics), and Guidance Agent (real-time AI-driven user support) — integrated across the product suite.

Who Uses Whatfix?

Whatfix's core audience includes enterprise L&D teams, IT adoption managers, HR technology leaders, and product managers at organizations with 500+ employees deploying complex software such as Salesforce, SAP, Workday, ServiceNow, Oracle, and Microsoft 365. Notable customers include Experian, Marriott International, bioMérieux, and Old Mutual.

What is CloudApp (Zight)?

CloudApp — now fully rebranded and operated as Zight — is a visual async communication platform that allows individuals and teams to record their screens, create annotated screenshots, capture GIFs, and share content instantly via auto-generated cloud links. It is available as a desktop app (Mac and Windows), Chrome extension, and iOS app.

While CloudApp was the original brand name, the platform has progressively evolved under the Zight identity, adding AI-powered features such as automatic transcription, AI-generated video titles and summaries, step-by-step guide generation, and smart annotations. As of 2026, Zight serves over 5 million users and 1,200+ reviews on major platforms.

CloudApp / Zight Core Features (2026)

• Screen Recorder: Record your screen, webcam, or both with no time limit on paid plans. Supports up to 4K recording quality.
• Screenshot & Annotation: Capture full or partial screenshots, annotate with arrows, text, shapes, blur/redact sensitive data, and share instantly.
• GIF Maker: Create loopable GIFs from screen recordings for quick visual explanations.
• AI Features: Auto-transcription in 50+ languages, AI-generated titles, video summaries, automatic step-by-step guide generation from recordings, and smart actions for bug reports and SOPs.
• Request Video: Allow customers or teammates to record and send videos back to you — useful for support and feedback workflows.
• Integrations: Slack, Microsoft Teams, Zendesk, Jira, Intercom, Confluence, and more.

Who Uses CloudApp / Zight?

Zight's audience spans individual contributors, small business owners, customer support teams, UX researchers, designers, sales teams, and educators — essentially anyone who needs to show rather than tell using quick video or visual content. It is decidedly not an enterprise DAP — it does not deploy in-app guidance overlays on other software.

Pricing Head-to-Head: Whatfix vs. CloudApp (Zight) 2026

The pricing gap between these two platforms is arguably the most dramatic in the user enablement category. Here is a comprehensive comparison across all available tiers:

* Whatfix pricing estimates based on 2026 industry benchmarks and third-party reports. Actual quotes vary by organization size, app type, and contract terms. CloudApp/Zight pricing sourced directly from the Zight pricing page (share.getcloudapp.com/pricing).

Pricing Deep Dive: What You're Really Paying For

Whatfix: The Enterprise Investment Model

Whatfix does not publish its pricing publicly. Every plan — Standard, Premium, and Enterprise — requires a demo and a sales conversation. Based on 2026 market intelligence and third-party data sources (including Guidde's own benchmarking), here is what organizations can expect:

• Standard Plan (Single Web/Desktop App): Estimated $24,000–$36,000/year — includes in-app guidance, basic analytics, 2,000 help articles, manual language translation, SSO, and a named CSM.
• Premium Plan (Single Web/Desktop App): Estimated $36,000–$60,000/year — adds auto-translation, custom surveys, unlimited content aggregation, auto testing, and expanded integrations.
• Enterprise Plan (Multi-App): Estimated $60,000–$100,000+/year — covers unlimited applications, enterprise-wide DAP deployment, advanced AI agents, and multi-region support.
• Mobile Add-On: Separate Standard plan required for mobile apps; priced additionally.
• Mirror (Sandbox Training): Separate Standard plan for simulation environments; priced additionally.
• Product Analytics Premium: Additional cost on top of DAP plans (Standard Analytics is free with any DAP plan).

Whatfix's pricing formula is: Platform Flat Fee + Per-User License Fee. For employee-facing apps, user count = total employees with access. For customer-facing apps, user count = monthly active users (MAUs). This means costs can escalate significantly for high-MAU SaaS products.

CloudApp (Zight): Transparent, Accessible SaaS Pricing

Zight publishes all its pricing openly and allows self-serve sign-up at every tier:

• Free Plan — $0/month: Up to 25 total captures, 5-minute recording limit, up to 720p video quality, basic analytics. No credit card required. Ideal for individuals evaluating the tool.
• Pro Plan — Starting at $9/month: Unlimited captures, unlimited recording length, up to 4K quality, advanced analytics, custom branding, search, and full feature access. Zight AI (transcription, summaries, step-by-step guide generation) available as a $4/month add-on.
• Team Plan — Starting at $11/user/month (min. 2 users): Everything in Pro, plus basic admin controls for team management. AI still an add-on. Best for small-to-mid-size teams needing shared workspaces and usage oversight.
• Enterprise Plan — Custom pricing: Unlimited captures and recordings, 4K quality, advanced admin controls, SSO, custom branding, dedicated support, and AI add-on available. Contact Zight sales for a quote.

The Core Pricing Tension

The most striking observation in this comparison is not just the price difference — it's the philosophy gap. Whatfix treats pricing as a negotiation. CloudApp/Zight treats pricing as a product. One requires procurement cycles; the other requires a credit card. For budget-conscious teams or SMBs, this distinction is decisive. For enterprises with complex DAP requirements, Whatfix's investment model may be justified. But for the vast majority of teams creating how-to content and sharing video guides, the $9/month entry point of Zight is orders of magnitude more accessible.

Which Tool Is Right for Your Use Case?

Choose Whatfix If:

• You are a large enterprise (500+ employees) deploying complex software such as Salesforce, SAP, Workday, or ServiceNow and need in-app guided walkthroughs embedded directly inside those tools.
• You have a dedicated L&D or change management team responsible for reducing support tickets, improving feature adoption, and tracking user engagement analytics at scale.
• You need sandbox training environments (Mirror) to let employees practice workflows in a risk-free environment before going live.
• Your organization requires advanced compliance features — IP whitelisting, data residency selection, audit logs, SSO, and self-hosted deployment options.
• You can justify a $24,000–$100,000+ annual investment with a clear ROI model tied to reduced support costs and faster time-to-productivity.
• You need AI-powered role-play simulations and adaptive assessments for employee readiness validation.

Choose CloudApp / Zight If:

• You are an individual contributor, small business, or lean team needing a fast, affordable way to share visual instructions without writing lengthy documentation.
• You want to send quick screen recordings, annotated screenshots, or GIFs to customers, colleagues, or support queues — and get replies in kind via Request Video.
• You need AI-generated step-by-step guides from screen recordings for lightweight SOP creation or customer onboarding content.
• Budget is constrained and you need a free or near-free starting point with the ability to scale gradually.
• Your primary use case is async communication and visual feedback — not enterprise-level in-app guidance deployment.
• You work in a tech, design, customer support, or education context where fast visual sharing matters more than structured adoption analytics.

Neither Tool Is Perfect If:

• You need AI-powered video documentation that is more structured than Zight's recordings but more accessible than Whatfix's enterprise deployment.
• You want auto-generated, branded, shareable how-to video guides with AI narration and voiceover — created in minutes from a simple browser walkthrough.
• You need multi-language video guides without expensive translation workflows.
• You want measurable video engagement analytics without paying five-figure enterprise contracts.

Total Cost of Ownership: A Realistic 2026 Budget Model

Whatfix: Year 1 Cost Estimate

CloudApp / Zight: Year 1 Cost Estimate

Key insight: A team of 10 using Zight Pro with AI costs roughly $1,560/year. A comparable team using Whatfix at the Standard enterprise tier would pay an estimated 24x–70x more. The comparison only makes sense if your needs genuinely require in-app guidance deployment — which Zight does not offer at all.

Pros and Cons: An Honest Assessment

Whatfix — Pros

• ✅ Powerful in-app guidance: Flows, Smart Tips, Beacons, Self Help, and Task Lists deployed directly inside enterprise apps — unmatched depth for DAP use cases.
• ✅ Broad app compatibility: Works across Web, Desktop (Windows/Mac), and Mobile — plus sandbox environments via Mirror.
• ✅ Built-in analytics: Funnel Insights, Cohort Analysis, User Journey Tracking, and Adoption Health Dashboards provide genuine user intelligence.
• ✅ AI-powered authoring and insights: Authoring Agent, Insights Agent, and Guidance Agent automate content creation, usage analysis, and real-time user support.
• ✅ Enterprise-grade security: SSO, IP Whitelisting, Data Residency, Audit Logs, Cloud and self-hosted deployment options.
• ✅ Dedicated support: Named CSM, Whatfix University, Professional Services, and 24/7 support (as add-on).

Whatfix — Cons

• ❌ No public pricing: Every conversation starts with a sales call and a demo — budget unpredictability from day one.
• ❌ Very high cost floor: Minimum investment of $24,000+/year places Whatfix out of reach for SMBs, startups, and most mid-market teams.
• ❌ Complex implementation: Requires dedicated content authors, training programs, and often professional services engagement to go live effectively.
• ❌ Long procurement cycles: Enterprise contracts mean weeks or months between evaluation and deployment.
• ❌ Steep learning curve: The platform's depth is a double-edged sword — powerful but time-intensive to master.
• ❌ Not suited for video documentation: Whatfix doesn't produce shareable how-to video guides in the way that visual tools do.

CloudApp / Zight — Pros

• ✅ Transparent, accessible pricing: Free plan available; paid plans start at $9/month — no sales call required.
• ✅ Fast time-to-value: Sign up, record, and share in under 2 minutes. Zero implementation overhead.
• ✅ AI-enhanced content: Auto-transcription, AI titles, video summaries, and step-by-step guide generation from recordings (as add-on).
• ✅ Broad platform support: Mac, Windows, Chrome, iOS — no software installation required for Chrome users.
• ✅ Strong integration ecosystem: Native integrations with Slack, Microsoft Teams, Zendesk, Jira, Intercom, and Confluence.
• ✅ SOC 2 Type II and HIPAA compliant: Enterprise-grade security even on lightweight plans.

CloudApp / Zight — Cons

• ❌ Not an in-app guidance platform: Zight cannot deploy tooltips, walkthroughs, or guided flows inside other applications — it only produces shareable content.
• ❌ AI features cost extra: Zight AI (transcription, summaries, guide generation) is an add-on, not included in base plans — which adds cost and friction.
• ❌ Limited structured documentation: Auto-generated step-by-step guides are useful but lack the branding, customization, and interactivity of purpose-built documentation platforms.
• ❌ No enterprise adoption analytics: You cannot track how end-users engage with the guidance content after sharing a link (beyond basic view counts).
• ❌ Content management is basic: No robust knowledge base structure, content lifecycle management, or team-based content governance on lower tiers.
• ❌ SSO gated behind Enterprise plan: Smaller teams that need SSO for compliance must engage Zight's enterprise sales team.

The Verdict: Whatfix vs. CloudApp — Which Should You Choose in 2026?

This comparison ultimately comes down to a fundamental question: do you need a platform that delivers guidance inside your software, or a tool that helps your team communicate about your software?

Whatfix is the right choice if you are a large enterprise with the budget, dedicated team, and technical complexity to justify a $24,000–$100,000+/year DAP investment. Its depth of in-app guidance, analytics, AI agents, and sandbox simulation capabilities are genuinely powerful for organizations managing complex ERP, CRM, or enterprise platform rollouts. But that power comes with price opacity, long implementation timelines, and a minimum investment that excludes most of the market.

CloudApp / Zight is the right choice if you need a fast, affordable way for your team to create and share visual how-to content — screen recordings, annotated screenshots, GIFs, and AI-generated step-by-step guides — without deploying anything inside other applications. Its $0–$11/user/month pricing is one of the most accessible in the category, and its self-serve model means you can be productive in under an hour.

However, both tools leave a meaningful gap in the market: teams that need AI-powered, structured video documentation — with narration, branding, multi-language support, and a knowledge base — at a price point that doesn't require an enterprise budget or a basic subscription that lacks structure. That is exactly the gap that Guidde was built to fill.

Why Consider Guidde as a Superior Alternative to Both

The Shared Limitations of Whatfix and CloudApp

Despite their very different price points and architectures, Whatfix and CloudApp (Zight) share critical limitations that affect a large segment of modern teams:

• Content creation is slow or basic: Whatfix requires trained content authors to build Flows and guidance experiences — a time-intensive process. Zight produces quick recordings but lacks structured, branded, multi-language documentation.
• Neither produces polished, shareable how-to video guides at speed: Whatfix guides live inside apps; Zight recordings are raw or lightly edited. Neither delivers narrated, AI-generated video walkthroughs that can be embedded in a knowledge base or shared externally in seconds.
• AI is either complex or add-on: Whatfix's AI Agents are powerful but require enterprise contracts. Zight's AI features cost extra and are limited to transcription and title generation.
• Pricing is either opaque or limited: Whatfix hides pricing behind sales calls; Zight's free and entry plans are too limited for professional documentation at scale.
• No unified video + documentation workflow: Teams using either tool often need to cobble together a screen recorder, a doc editor, a translation tool, and a sharing platform — adding complexity and cost.

How Guidde Solves These Problems

Guidde is an AI-powered video documentation platform that enables teams to create professional, branded how-to video guides up to 11x faster than traditional methods — with automatic AI narration, voiceover generation, step-by-step annotations, and instant sharing. Here's why it outperforms both Whatfix and CloudApp for documentation use cases:

Guidde's Key Differentiators

• 🚀 11x Faster Content Creation: Guidde automatically records your browser workflows and generates a fully narrated, annotated step-by-step video guide — no editing, no voiceover recording, no post-production. What takes hours in Whatfix or Zight takes minutes in Guidde.
• 🌐 Multi-Language AI Narration: Generate voiceovers in 100+ languages with human-like AI voices — eliminating the need for manual translation workflows or expensive localization services.
• 🎨 Brand-Consistent Output: Guidde guides are automatically styled to match your brand — colors, logos, fonts — so every how-to video looks professionally produced from the start.
• 📚 Built-in Knowledge Base: Share guides in a structured, searchable Guidde knowledge base that your team and customers can access anytime — unlike raw Zight links or Whatfix's app-embedded widgets.
• 🔗 Instant Embeddability: Embed Guidde videos in Notion, Confluence, Zendesk, Slack, and any help center — no enterprise deployment or integration overhead required.
• 💰 Transparent, Accessible Pricing: Unlike Whatfix's opaque enterprise model, Guidde offers a free plan and paid plans that scale with your team — without five-figure minimum commitments.
• 🤖 AI-First Architecture: Guidde was built from the ground up for AI-generated content, not retrofitted with AI add-ons. Every guide benefits from automatic narration, smart annotations, and content structuring by default.

Real-World Impact

Guidde is used by 2,000+ companies — from fast-growing startups to enterprise teams — to replace manual documentation workflows, reduce support ticket volume, onboard new users faster, and create customer-facing how-to content at scale. Teams report cutting documentation time by up to 90% compared to screen recording and editing manually.

Ready to See the Difference?

Whether you've been evaluating Whatfix for its in-app guidance or CloudApp for its quick recordings, Guidde offers a compelling middle ground — the speed and accessibility of a visual tool, with the structure and AI power of an enterprise platform, at a price that doesn't require a CFO sign-off.

👉 Try Guidde for free — no credit card required and create your first AI-narrated how-to video in under 5 minutes.

👉 See how Guidde compares to Whatfix and CloudApp in a side-by-side feature and pricing breakdown.

Frequently Asked Questions: Whatfix vs. CloudApp Pricing 2026

❓ How much does Whatfix cost in 2026?

Whatfix does not publish its pricing publicly. Based on 2026 industry estimates, Whatfix plans start at approximately $24,000/year for a Standard single-app plan and can exceed $100,000/year for Enterprise multi-app deployments. Pricing is composed of a flat platform fee plus a per-user license fee. You must request a demo and speak with a Whatfix sales representative to get an actual quote.

❓ How much does CloudApp (Zight) cost in 2026?

CloudApp, now operating as Zight, offers fully transparent pricing: a Free plan at $0/month (up to 25 captures, 5-min recording), a Pro plan starting at $9/month (unlimited captures and recording length, up to 4K), and a Team plan starting at $11/user/month (minimum 2 users, with basic admin controls). Enterprise pricing is available via Zight's sales team. Zight AI features cost an additional $4/month per user as an add-on.

❓ Are Whatfix and CloudApp the same type of tool?

No — they serve fundamentally different use cases. Whatfix is an enterprise Digital Adoption Platform (DAP) that deploys in-app guided walkthroughs, tooltips, and task lists inside other software applications. CloudApp / Zight is a visual communication tool for creating and sharing screen recordings, screenshots, and GIFs. Whatfix guides users inside apps; Zight helps teams communicate about apps via shareable media.

❓ Does Whatfix have a free plan?

Whatfix offers a free trial, but does not have a permanent free plan. To use Whatfix, organizations must commit to an annual enterprise contract. A free trial requires signing up and contacting Whatfix's team.

❓ Is CloudApp still available or has it been replaced by Zight?

CloudApp has been rebranded as Zight. The getcloudapp.com domain still resolves to the Zight platform. All CloudApp plans, features, and pricing are now managed under the Zight brand. Existing CloudApp users were migrated to Zight accounts.

❓ What is the best alternative to both Whatfix and CloudApp in 2026?

Guidde is widely recognized as the superior alternative for teams that need more structure than CloudApp offers and more accessibility than Whatfix provides. Guidde uses AI to automatically generate fully narrated, branded, step-by-step how-to video guides from browser recordings — in over 100 languages — in a fraction of the time it takes to create content with either tool. Unlike Whatfix, Guidde does not require an enterprise contract or a lengthy implementation. Unlike CloudApp, Guidde produces polished, structured, embeddable video documentation — not just raw screen recordings. Teams using Guidde report creating documentation up to 11x faster, with significantly lower cost and zero implementation overhead. Try Guidde for free today.

❓ Can CloudApp / Zight replace Whatfix?

No. CloudApp/Zight cannot replace Whatfix for enterprise DAP use cases because it does not deploy in-app guidance, tooltips, or walkthroughs inside other software. If your requirement is contextual, in-app user guidance with adoption analytics, you need a DAP like Whatfix (or alternatives like WalkMe or Pendo). However, if your primary goal is creating shareable how-to content, Zight — or better yet, Guidde — is a far more cost-effective choice.

❓ Which tool is better for small teams on a budget?

For small teams on a budget, CloudApp / Zight is vastly more accessible than Whatfix — with plans starting at $0 and professional features available for as little as $9/month. However, for teams that want structured, AI-narrated video documentation rather than raw recordings, Guidde's free plan offers an even more powerful starting point with AI-generated guides, multi-language narration, and a built-in knowledge base.

Explore further

• Whatfix vs. CloudApp: Pricing Comparison Guide 2026