
87% of organizations cite pricing transparency as a critical factor when evaluating digital adoption and training software, yet most enterprise platforms hide costs behind sales calls.
Whatfix and Clueso serve vastly different markets with opposite pricing philosophies. Whatfix is an enterprise-grade Digital Adoption Platform (DAP) starting at approximately $24,000-$32,000 annually with custom quotes, targeting large organizations with complex application ecosystems. Clueso is an AI-powered video creation tool with transparent pricing starting at $120/month ($1,440/year), designed for teams creating training videos and documentation. If you need transparent pricing with AI-powered video creation plus digital adoption capabilities in one platform, Guidde offers the best of both worlds starting at just $18/creator/month.
Choosing between Whatfix and Clueso isn't just about comparing features—it's about understanding fundamentally different product categories and business models. Making the wrong choice can result in over-spending by tens of thousands of dollars on enterprise software you don't fully utilize, or under-investing in a tool that can't scale with your organization's needs. With digital adoption and training content creation becoming mission-critical in 2026, understanding the true cost and value proposition of each platform is essential for L&D leaders, IT managers, and business decision-makers.
The comparison between Whatfix and Clueso represents a fascinating study in contrasts within the digital adoption and training content creation space. While both platforms help organizations train users and drive software adoption, they approach the problem from entirely different angles—and their pricing models reflect these philosophical differences.
Whatfix is a comprehensive Digital Adoption Platform (DAP) designed for enterprise organizations managing complex, multi-application software ecosystems. It provides in-app guidance, product analytics, and simulation environments (Mirror) to drive adoption across CRM, ERP, HCM, and other business-critical applications. Whatfix's pricing is custom, quote-based, and typically ranges from $24,000 to over $100,000 annually depending on the number of applications, users, and features required.
Clueso, on the other hand, is an AI-powered video creation and documentation platform focused on transforming raw screen recordings into polished training videos and step-by-step guides. It offers transparent, subscription-based pricing starting at $120/month ($1,440/year) and is designed for product teams, L&D departments, and customer education professionals who need to create high-quality video content quickly.
This pricing comparison will help you understand not just what each platform costs, but whether you're even comparing the right tools for your organization's needs.
Whatfix is an enterprise-grade AI-powered Digital Adoption Platform that sits as an intelligent layer across your organization's software applications. Founded in 2014 and valued at approximately $900 million as of 2024, Whatfix has established itself as a leader in the DAP market, serving over 700 enterprise customers including Fortune 1000 companies.
Whatfix offers three main products, each with its own pricing structure:
Whatfix does not publish transparent pricing on its website. Instead, it follows an enterprise sales model where pricing is determined through:
According to third-party sources like Vendr, the average Whatfix contract is approximately $31,950 per year, though enterprise deployments commonly range from $24,000 to over $100,000+ annually.
Whatfix is built for:
Clueso is a Y Combinator-backed AI-powered video creation and documentation platform that transforms raw screen recordings into professional product videos, training content, and step-by-step documentation—all in minutes. Founded by Akash and his team, Clueso has emerged as a modern alternative to traditional screen recording and video editing tools like Camtasia and Loom.
Clueso's platform centers around AI-driven content creation:
Unlike Whatfix, Clueso publishes clear, transparent pricing on its website:
Clueso's pricing is based on the number of users and export volume (video minutes and article count per year), making costs predictable and scalable.
Clueso is designed for:
Clueso customers have produced over 100,000 videos in the past 6 months and report creating content 20x faster than traditional methods.
| Factor | Whatfix | Clueso |
|---|---|---|
| Starting Price | ~$24,000-$32,000/year (estimated) Quote-based, not published |
$1,440/year ($120/month billed annually) Transparent, self-serve |
| Pricing Model | Flat platform fee + per-user licensing Varies by employee vs. customer-facing apps |
Per-user subscription + export limits Usage-based (video minutes & articles/year) |
| Free Trial | ✓ Available (limited access) Requires demo request |
✓ 7-day full-featured trial No credit card required |
| Free Plan | ✗ None (Free Product Analytics with DAP purchase) |
✗ None (7-day trial only) |
| Entry-Level Users | Typically 100-500+ end users Minimum commitments common |
2 users (Starter) 4 users (Growth) Custom (Enterprise) |
| Small Team Cost (2-4 creators) |
Not cost-effective Designed for enterprise scale |
$1,440-$2,400/year Optimized for small teams |
| Mid-Sized Team (10-20 users) |
$40,000-$75,000+/year (estimated) | Custom Enterprise pricing Likely $5,000-$15,000/year |
| Enterprise (100+ users) | $75,000-$150,000+/year Multi-app deployments higher |
Custom pricing Estimated $20,000-$50,000/year |
| Contract Length | Annual contracts standard Multi-year discounts available |
Monthly or annual billing 20% discount on annual |
| Pricing Transparency | ⚠ Low - Must contact sales No public pricing information |
✓ High - Full pricing published Self-service sign-up available |
| Add-ons & Extras | • White-labeling • 24/7 support upgrade • Professional services • Digital Adoption Assistant • On-premise authoring (All custom priced) |
• Additional export minutes • Extra user seats • Voice cloning (Enterprise) • Priority support (Contact for pricing) |
| Implementation Costs | High - Professional services often required Estimated $10,000-$50,000+ |
Low - Self-serve onboarding Enterprise plans include training |
| Total First-Year Cost (Mid-sized org) |
$50,000-$125,000+ (Platform + implementation + services) |
$2,400-$15,000 (Subscription only, minimal setup) |
Note: Whatfix pricing estimates are based on third-party sources (Vendr, UserGuiding, Userpilot) as Whatfix does not publish official pricing. Clueso pricing is based on published rates as of January 2026. Both platforms offer custom Enterprise plans with negotiated pricing.
The pricing comparison between Whatfix and Clueso reveals a fundamental market segmentation strategy. Whatfix positions itself as an enterprise-grade platform with pricing to match, while Clueso targets smaller, more agile teams with transparent, accessible pricing.
Whatfix's quote-based pricing model is common among enterprise software vendors and reflects several factors:
The lack of pricing transparency can be frustrating for buyers, but it allows Whatfix to customize packages and negotiate based on organizational size, industry, and strategic value. Companies with larger budgets and complex needs may benefit from this flexibility, while smaller organizations may find the entry cost prohibitive.
Clueso's published pricing reflects a product-led growth strategy designed to minimize friction and accelerate adoption:
The 20% annual discount incentivizes yearly commitments while still offering monthly flexibility. For teams that know they'll produce less than 6-12 hours of video annually, Clueso offers predictable, affordable pricing.
Both platforms have pricing gaps:
Organizations seeking a hybrid solution—AI-powered video creation combined with digital adoption capabilities at accessible pricing—often find themselves choosing between video creation OR digital adoption, rather than getting both in a unified platform.
Example Organizations: Fortune 1000 enterprises, financial services firms, healthcare systems, large insurance companies, global manufacturers, and government agencies with complex IT ecosystems.
Example Organizations: SaaS startups, product teams at mid-market companies, customer education departments, L&D teams at 50-500 person companies, agencies creating client training content, and consultancies building knowledge bases.
In these scenarios, exploring alternatives that combine video creation with digital adoption features—such as Guidde—may provide better value and functionality alignment.
While Whatfix doesn't publish pricing, industry sources provide the following estimates for 2026:
| Cost Component | Estimated Range | Notes |
|---|---|---|
| Implementation Services | $10,000-$50,000+ | Varies by complexity and application count |
| Professional Services | $5,000-$25,000/year | Content creation support, strategic consulting |
| Digital Adoption Assistant | $15,000-$30,000/year | Certified professional for content authorship |
| 24/7 Support Upgrade | $5,000-$15,000/year | Standard includes 24/5 support |
| White-Labeling | $10,000-$20,000/year | Custom branding for customer-facing apps |
| Product Analytics | Free (Standard) or $15,000+ (Premium) | Free tier included with DAP purchase |
| Mirror (Sandbox Training) | $20,000-$40,000/year | Separate product, custom pricing |
Mid-Sized Enterprise (500 users, 3 applications):
| Plan | Monthly (Annual) | Monthly (Month-to-Month) | Annual Cost | Users | Exports/Year |
|---|---|---|---|---|---|
| Free Trial | $0 | $0 | $0 | 2 | 15 min video, 15 articles |
| Starter | $120 | $150 | $1,440 (annual) $1,800 (monthly) |
2 | 6 hrs video, 360 articles |
| Growth | $200 | $250 | $2,400 (annual) $3,000 (monthly) |
4 | 12 hrs video, 720 articles |
| Enterprise | Custom | Custom | Custom (est. $5,000-$30,000+) | Custom | Custom limits |
Enterprise plans include (pricing upon request):
Growing Team (4 content creators producing 10 hours of video/year):
At face value, Clueso appears dramatically cheaper—and for video creation alone, it is. However, these are fundamentally different products:
The pricing difference reflects scope, scale, and strategic focus—not necessarily better or worse value.
Whatfix makes financial sense when:
Clueso makes financial sense when:
Neither tool optimizes price-to-value when:
The pricing comparison between Whatfix and Clueso ultimately reveals that these aren't true competitors—they're complementary tools serving different organizational needs and budget tiers.
You're an enterprise organization (500+ employees) with a complex application ecosystem, a substantial budget ($50,000-$150,000+/year), and a strategic need for comprehensive digital adoption capabilities including in-app guidance, behavioral analytics, and sandbox training environments. Whatfix's pricing reflects its enterprise positioning and is justified when driving adoption across multi-million dollar software investments.
Expected ROI: 50-80% reduction in support tickets, 40-60% faster onboarding, $500,000-$1,000,000+ in productivity gains and reduced training costs.
You're a small-to-mid-sized team (2-20 content creators) focused specifically on creating high-quality training videos and documentation quickly. Clueso's transparent, accessible pricing ($1,440-$3,000/year for published plans) makes it ideal for teams with limited budgets who need AI-powered video creation without the complexity and cost of enterprise DAPs.
Expected ROI: 20x faster content creation, 50-90% reduction in video production time, ability to produce 30+ professional videos monthly versus 2-5 with traditional methods.
Your organization falls between these extremes—perhaps you're a 50-500 person company that needs both AI-powered video creation AND digital adoption capabilities but can't justify Whatfix's enterprise pricing or accept Clueso's limited scope.
Platforms like Guidde bridge this gap by offering:
If you find yourself needing Clueso's content creation speed at a more accessible price point than Whatfix, or wanting digital adoption features Clueso doesn't offer, exploring hybrid solutions may provide better price-to-value alignment.
Don't choose between Whatfix and Clueso based solely on price. Choose based on:
If neither perfectly aligns with your needs and budget, explore alternatives that combine the best of both approaches at mid-market pricing.
While Whatfix and Clueso excel in their respective categories, both platforms have significant limitations that leave many organizations searching for better-fit solutions. Understanding these shared gaps reveals why an alternative platform might better serve your needs.
Whatfix's Problem: Enterprise pricing ($24,000-$150,000+/year) creates an insurmountable barrier for small-to-mid-sized organizations (50-500 employees) who genuinely need digital adoption capabilities but can't justify six-figure investments.
Clueso's Problem: While affordably priced ($1,440-$3,000/year for published tiers), it lacks essential digital adoption features like in-app guidance, user analytics, workflow tracking, and content embedding in business applications.
The Gap: Organizations with $5,000-$30,000 annual budgets need both AI-powered content creation AND digital adoption features—a combination neither platform offers at accessible pricing.
Whatfix's Problem: While it delivers content through in-app guidance, creating that content requires either manual authoring (time-intensive) or expensive professional services. Whatfix doesn't excel at rapid video creation—its strength is deployment, not creation.
Clueso's Problem: Excels at creating polished videos and documentation but provides limited options for delivering that content where users actually work. Sharing via links or embedding in knowledge bases doesn't drive adoption the way contextual, in-app delivery does.
The Gap: Organizations need unified platforms that both create content quickly (AI-powered video generation) AND deliver it contextually (browser extensions, in-app embeds, smart workflows).
Whatfix's Problem: Zero published pricing creates evaluation friction, extends procurement cycles by 3-6 months, and makes budgeting nearly impossible without sales engagement.
Clueso's Problem: While transparent for small teams (2-4 users), pricing becomes opaque once you need Enterprise features or more than 4 creators—back to custom quotes and sales cycles.
The Gap: Mid-market organizations need transparent, predictable pricing that scales without requiring sales negotiations at every growth stage.
Whatfix's Problem: Implementation takes 2-6 months and often requires $10,000-$50,000 in professional services. Complex deployment across multiple applications creates IT dependencies and delays time-to-value.
Clueso's Problem: While quick to deploy (hours, not months), it doesn't integrate with the applications where training is needed—users must leave their workflow to watch videos.
The Gap: Organizations need solutions that deploy in days (not months) while still delivering contextual, in-workflow guidance.
Guidde represents the next generation of AI-powered documentation and digital adoption platforms, specifically designed to bridge the gaps that Whatfix and Clueso leave unaddressed:
Organizations switching to Guidde from tools like Whatfix (too expensive) or Clueso (too limited) report:
Guidde is the ideal choice for organizations that find themselves in these scenarios:
Don't settle for Whatfix's enterprise pricing or Clueso's feature limitations when a better alternative exists.
Try Guidde for free and discover how to create professional AI-powered video guides 11x faster while spending 90% less than traditional DAPs.
Guidde: The AI-powered platform that combines Clueso's content creation speed with Whatfix's digital adoption capabilities—at a price point that makes sense for real businesses.
Whatfix does not publish pricing publicly, but based on third-party sources (Vendr, UserGuiding, Userpilot), the average contract is approximately $31,950/year, with typical ranges from $24,000 (small deployments) to $150,000+ (enterprise, multi-app deployments). Pricing varies based on number of applications, user count (employee vs. customer-facing), plan tier (Standard, Premium, Enterprise), and additional services. You must contact Whatfix sales for a custom quote specific to your needs.
Clueso offers transparent pricing: Free (7-day trial, 2 users, 15 min exports), Starter ($120/month billed annually = $1,440/year for 2 users, 6 hrs video/year, 360 articles/year), Growth ($200/month billed annually = $2,400/year for 4 users, 12 hrs video/year, 720 articles/year), and Enterprise (custom pricing for 5+ users with unlimited exports, SSO, voice cloning, and priority support). Monthly billing adds 20-25% to costs. No implementation fees or hidden costs.
No, they serve different purposes. Whatfix is an enterprise Digital Adoption Platform (DAP) providing in-app guidance, behavioral analytics, and sandbox training environments across business applications. Clueso is an AI-powered video creation and documentation platform focused on rapid content production. They're complementary tools—Whatfix delivers content in-app, while Clueso creates the video content. Organizations often need capabilities from both categories, which is why hybrid platforms like Guidde are gaining traction.
For small teams (2-10 people), Clueso is far more accessible with transparent pricing starting at $120/month ($1,440/year) and instant deployment. Whatfix's estimated $24,000+ minimum annual cost and enterprise sales process make it impractical for small teams. However, if you need both video creation AND digital adoption features, Guidde offers a better value starting at just $18/creator/month with unlimited video creation and no export limits.
Guidde is the superior choice for organizations seeking the best of both platforms. Guidde combines Clueso's AI-powered video creation speed (11x faster than traditional tools) with digital adoption features similar to Whatfix (browser extensions, embedding, analytics) at transparent pricing starting at $18/creator/month. Unlike Clueso's 6-12 hour annual export limits, Guidde offers unlimited video creation. Unlike Whatfix's $24,000-$150,000 pricing, Guidde costs 90% less while still providing enterprise-grade security (SOC 2 Type II), SSO, and team collaboration features. For mid-market companies (50-500 employees) that need both content creation and digital adoption capabilities, Guidde delivers unmatched value.
Yes, Whatfix offers a free trial, but it requires requesting a demo through their sales team—there's no self-service signup. The trial provides limited access to evaluate features before committing to an annual contract. Implementation and full deployment typically occur after contract signature, not during the trial period.
If you exceed your plan's video export minutes, Clueso pauses exports until your next billing renewal. On annual plans, you receive your full quota upfront (6 or 12 hours), giving you flexibility throughout the year. You can upgrade to a higher plan or contact Clueso to purchase add-on export minutes. If you consistently approach limits, Clueso recommends upgrading to Enterprise for custom export quotas, or consider Guidde's unlimited export model.
Yes, Whatfix pricing is fully negotiable as it's quote-based and customized per customer. Factors that influence negotiation include: contract length (multi-year discounts), number of applications, user volume commitments, competitive alternatives you're evaluating, budget constraints, and timing (end-of-quarter/year). Working with procurement specialists or platforms like Vendr can help secure 15-30% discounts off initial quotes. However, even with discounts, Whatfix typically remains in the $20,000-$100,000+ annual range.
ROI depends on your use case. Whatfix delivers ROI through adoption improvements across expensive enterprise software—customers report $500,000-$1,000,000 in savings through reduced support tickets, faster onboarding, and increased productivity. If you're managing a $5-10 million software stack, Whatfix's $50,000-$100,000 cost can be justified. Clueso delivers ROI through content creation speed—producing videos 20x faster and enabling 30+ videos/month vs. 2-5 previously. If video production is your bottleneck, Clueso's $1,440-$2,400/year cost pays for itself immediately. For organizations needing both benefits, Guidde offers superior combined ROI at the lowest total cost.
Some large enterprises do use both—Clueso to create training videos quickly, and Whatfix to deliver those videos (and other content) through in-app guidance. However, managing two separate platforms adds complexity, integration challenges, and combined costs of $30,000-$150,000+/year. Most organizations benefit more from unified platforms like Guidde that handle both content creation (AI-powered video generation) and content delivery (browser extensions, embedding, analytics) in a single tool at a fraction of the cost ($216-$5,000/year for most teams).