Whatfix vs. iorad: Pricing Comparison Guide 2026

What is Whatfix?

Whatfix is an AI-powered Digital Adoption Platform (DAP) that overlays on top of enterprise software to guide users through workflows, accelerate onboarding, reduce support tickets, and measure application adoption. Used by 15% of Fortune 1000 companies, Whatfix serves over 700 enterprise customers across industries including banking, healthcare, pharma, insurance, and education.

Whatfix Product Suite (2026)

• Digital Adoption Platform (DAP): In-app guidance via Flows, Smart Tips, Pop-Ups, Task Lists, Beacons, Self Help widgets, and more — available for web, desktop, mobile, and OS environments.
• Product Analytics: No-code event tracking, funnel analysis, user journey mapping, cohort analysis, and AI-powered insight generation.
• Mirror: Interactive sandbox replicas of live applications for safe, hands-on training without risking live data — includes AI Roleplay and adaptive assessments.
• Whatfix AI / ScreenSense: An AI layer that detects workflow context and adapts guidance in real time across enterprise apps.

Who Uses Whatfix?

Whatfix targets large enterprises (typically 500+ employees) undergoing digital transformation, ERP/CRM rollouts, or significant software change management events. Its customers include Experian, Marriott International, and Old Mutual.

Key pricing takeaway: Whatfix's pricing is entirely custom and quote-based. No public pricing exists. Expect sales cycles of weeks to months before you know your total cost.

What is iorad?

iorad is a tutorial creation platform that automatically captures browser and desktop interactions — every click, scroll, keystroke, and drag — and instantly converts them into polished, step-by-step interactive guides. Trusted by 30M+ learners over 10+ years and used by 50,000+ content creators worldwide, iorad is a go-to tool for training teams that need to document processes quickly without heavy video production or scripting.

iorad Core Capabilities (2026)

• Automatic capture: Install the browser extension or desktop app, click through any process, and iorad builds the tutorial automatically.
• Multiple learning modes: Each tutorial is delivered in several interactive formats (guided, slideshow, video, document) to accommodate different learning styles.
• 50+ integrations: Publish directly to LMS platforms, embed in websites, share via link or library widget, or export as SCORM.
• ioradical Agents (Beta): AI-powered agents for automating tutorial creation and enhancements.
• Live Mode (Enterprise): In-app guidance overlaid on live software to provide real-time step-by-step walkthroughs.

Who Uses iorad?

iorad is used by L&D professionals, sales enablement managers, IT trainers, instructional designers, and support teams who need to document digital workflows quickly. It serves individual creators up to large enterprise teams but positions its sweet spot in the SMB-to-mid-market range.

Key pricing takeaway: iorad is fully transparent with public pricing — starting at $200/month for a single business creator. However, its per-creator pricing model can become expensive at team scale.

Whatfix vs. iorad: Pricing Head-to-Head

The table below compares both platforms across their pricing tiers, including what's included at each level.

Note: Whatfix pricing is estimated based on Vendr contract data and third-party reports. Actual quotes may vary. iorad pricing is sourced directly from their public pricing page as of June 2026.

Pricing Deep Dive: What You're Really Paying For

Whatfix Pricing: The Hidden Complexity

Whatfix's pricing model is built for enterprise procurement teams — not self-serve buyers. Here's what makes it complex:

• Per-application pricing: Whatfix charges per app. Add a second or third enterprise application (e.g., Salesforce + SAP + Workday), and costs multiply accordingly. Enterprise multi-app deployments can easily reach $100,000+/year.
• Dual user licensing model: For employee-facing apps, you pay based on total employees with access. For customer-facing apps, you pay based on Monthly Active Users (MAUs). Both models can scale costs unpredictably as your organization grows.
• Feature gating between tiers: Key capabilities like auto-translation, custom surveys, unlimited integrations, and advanced analytics are locked behind Premium or Enterprise tiers. Standard plan users are limited to 2 integrations and 2,000 content aggregation articles.
• Separate module pricing: Whatfix DAP, Product Analytics, and Mirror are all priced independently. If you want all three (the full Whatfix experience), expect a significantly larger investment.
• Add-ons inflate costs further: White-labeling, on-premise authoring, 24/7 support, a Digital Adoption Program Manager (DAPM), and a Digital Adoption Assistant (DAA) are all paid add-ons.

Based on Vendr contract data, most Whatfix buyers pay between $23,710 and $37,126 annually for a basic single-app deployment. However, organizations with complex multi-app environments commonly report budgets of $60,000–$150,000+/year.

One silver lining: Whatfix pricing is negotiable. Teams have successfully reduced contracts by 10–20% by leveraging competitor quotes, committing to multi-year terms, and pushing back on auto-renewal clauses.

iorad Pricing: Transparent but Steep for Creators

iorad's pricing is refreshingly transparent — you can see every plan, every feature, and every cost without a sales call. However, its per-creator model has its own scaling challenges:

• Free tier is public-only: The free plan allows unlimited tutorial creation but every tutorial is public. For organizations handling proprietary software, internal processes, or sensitive workflows, this is a non-starter without a paid plan.
• Individual plan at $200/month: One creator, private tutorials, basic audio narration, data masking, version history, and engagement dashboard. At $2,400/year, it's accessible for solo trainers but expensive relative to comparable tools.
• Team plan at $500+/month: The base price covers a small team, with each additional creator costing $50/month. A team of 10 creators would pay $500 + (9 x $50) = $950/month, or $11,400/year. This scales reasonably but does not include in-app live guidance, advanced exports, or enterprise security without upgrading to Enterprise.
• Enterprise plan: Custom quote: Unlocks Live Mode (real-time in-app guidance), advanced exports, HTML self-hosting, encrypt and anti-track protection, private Slack support channel, and 100+ language translation. Required for organizations that want iorad to function as more than a static tutorial library.

Use Cases: When Does Each Pricing Model Make Sense?

Choose Whatfix When:

• You are a large enterprise (1,000+ employees) managing digital transformation across multiple applications (ERP, CRM, HCM).
• You need in-app guidance embedded directly into live software that contextually adapts to user behavior and workflow stage.
• Your organization requires sandbox training environments (Whatfix Mirror) so employees can practice workflows without risking live data.
• You need enterprise-grade compliance features — audit logs, data residency selection, IP whitelisting, SSO/SCIM, self-hosting.
• You have a dedicated digital adoption or L&D team that can manage ongoing content authoring, maintenance, and analytics review.
• Your budget comfortably supports a $30,000–$150,000+/year annual investment with a multi-month implementation timeline.

Choose iorad When:

• You are a small-to-mid-size team (1–20 content creators) who need to document software processes quickly and cost-effectively.
• You need a self-serve, no-implementation-required tool that creators can start using within minutes of installing the browser extension.
• Your primary output is step-by-step tutorials or SOPs that can be embedded in a knowledge base, LMS, or shared via direct link.
• You need to quickly create training content every time a software tool or internal process changes, without heavy video production overhead.
• Your team requires a 30-day money-back guarantee and the flexibility to cancel without long-term contract obligations.
• Your budget is in the $2,400–$12,000/year range and you need immediate transparency on what you'll pay.

Pricing Breakdown: Total Cost of Ownership (TCO)

Beyond monthly or annual subscription fees, the true cost of any digital adoption or tutorial tool includes implementation time, onboarding overhead, content maintenance burden, and hidden upgrade triggers. Here's how both platforms compare on TCO:

Whatfix TCO Analysis

iorad TCO Analysis

Bottom line on TCO: iorad wins on affordability and speed-to-value for small teams. Whatfix wins on capability depth and enterprise-grade governance — but requires a significantly larger financial and operational investment.

Pros and Cons: Honest Assessment

✅ Whatfix: Pros

• Broadest platform coverage: Web, desktop, mobile, and OS — very few DAPs offer this range.
• Deep in-app guidance: Contextual, role-based, AI-adapted guidance embedded directly into live applications.
• Enterprise analytics: Product Analytics module provides funnel insights, user journey mapping, cohort analysis, and custom dashboards.
• Mirror for safe training: Sandbox environments for practicing workflows without touching live systems — uniquely powerful for regulated industries.
• Named Customer Success Manager: All plans include a dedicated CSM from day one.
• Proven enterprise outcomes: 64% faster time-to-value, 67% higher digital transformation ROI reported by customers.

❌ Whatfix: Cons

• No transparent pricing: Every dollar must be negotiated through a multi-week sales cycle — frustrating for teams that want fast decisions.
• High cost floor: Even a basic single-app Standard plan starts at ~$24,000/year — prohibitive for smaller teams.
• Complex feature gating: Auto-translation, custom surveys, unlimited integrations, and advanced analytics all require Premium or Enterprise tier upgrades.
• Steep learning curve: Users frequently report needing CSS/JavaScript knowledge for full customization. Non-technical teams struggle.
• Maintenance burden: Flows break when underlying app UIs change — requiring ongoing author time to fix and maintain content.
• Long implementation timelines: 4–12 weeks before most teams see value — not suitable for teams with urgent training needs.

✅ iorad: Pros

• Fully transparent pricing: No sales call needed — every tier and feature is listed publicly on the website.
• Instant time-to-value: Install the browser extension, capture your first tutorial in minutes.
• Low implementation burden: No IT or engineering involvement required — any team member can create content.
• Per-creator pricing: Unlimited learner access on all paid plans — you pay for creators, not viewers.
• 30-day refund policy: Risk-free purchase decision with no questions asked.
• Multi-modal learning: Every tutorial is auto-generated in guided, slideshow, video, and document formats to meet different learner preferences.

❌ iorad: Cons

• Expensive for individual creators: At $200/month ($2,400/year) for a single license, iorad is one of the most expensive per-creator tutorial tools on the market.
• No real in-app guidance (without Enterprise): Live Mode (real-time in-app overlays) is locked behind the Enterprise plan, which requires a custom quote.
• Limited video output: iorad produces step-by-step interactive walkthroughs, not polished how-to videos with voiceover, AI narration, or brand motion — a growing content standard in 2026.
• No AI-powered video generation: iorad's ioradical Agents (AI) are still in beta — the platform remains primarily a manual capture tool.
• Public-only free plan: The free tier forces all content to be publicly accessible — a complete blocker for any team with internal or sensitive processes.
• Analytics depth: iorad's analytics are engagement-focused (views, completion), but lack the depth of product-level behavioral analysis that enterprise teams need.

The Verdict: Which Tool Is Worth the Price in 2026?

The Whatfix vs. iorad comparison comes down to a fundamental question: What kind of team are you, and what are you trying to achieve?

If you are a large enterprise managing digital transformation across multiple business-critical applications — SAP, Salesforce, Workday, or similar — and you have a dedicated L&D or digital adoption team with the budget and timeline to absorb a $30,000–$150,000/year investment, Whatfix is a legitimate choice. Its contextual in-app guidance, Mirror sandbox environments, AI agents, and enterprise security controls are genuinely best-in-class for complex organizational change management.

If you are a small-to-mid-size training team that needs to create and share step-by-step process documentation quickly, cheaply, and without IT involvement, iorad gets you there faster. Its transparent pricing, instant setup, and per-creator billing model are well-suited for teams documenting software workflows for internal knowledge bases or LMS platforms.

However, both tools share a common limitation that becomes increasingly visible in 2026: neither was built for the speed and scale of AI-native content creation. Whatfix is powerful but expensive and complex. iorad is affordable but narrow and costly relative to newer AI-first alternatives. And neither makes it easy to create modern, video-first training content at enterprise scale without significant manual effort.

That gap is exactly where Guidde steps in.

Why Consider Guidde as the Superior Alternative to Both Whatfix and iorad

Both Whatfix and iorad are established tools — but they share critical limitations that modern L&D and enablement teams increasingly cannot afford to overlook in 2026:

Shared Limitations of Whatfix and iorad

• High cost of content creation: Whatfix requires specialized authors and ongoing maintenance; iorad requires individual creator licenses at $200+/month per person.
• Slow output speed: Both platforms still rely on largely manual workflows. Whatfix Flows break with UI changes. iorad captures are polished but static step-by-step guides — not dynamic video content.
• Limited AI-powered automation: Whatfix's AI features are enterprise-only and embedded in a complex platform. iorad's ioradical Agents are still in beta with no guaranteed timeline.
• No video-native output: In 2026, video is the dominant format for training, onboarding, and product documentation. Neither Whatfix nor iorad generates professional how-to videos natively with AI voiceover, branding, and multilingual support at the click of a button.
• Pricing transparency gap: Whatfix forces every buyer through a lengthy sales cycle. iorad's transparent pricing helps — but starts at $200/month per creator, which quickly becomes expensive for content-heavy teams.

How Guidde Solves These Problems

Guidde is an AI-first video documentation platform that lets any team member — regardless of technical skill — create professional, branded, multilingual how-to videos and step-by-step guides in up to 11x faster than traditional tools.

• 🎬 AI-powered video generation: Guidde automatically turns screen recordings into polished how-to videos complete with AI voiceover, smart annotations, branded visuals, and chapter structure — no editing required.
• 🌍 Multilingual in one click: Create content in 100+ languages instantly using AI — no separate translation workflows, no third-party integrations needed.
• 📊 Built-in analytics: Track video views, completion rates, and engagement across your knowledge base — all included in your plan.
• 🔗 Seamless sharing: Embed in Notion, Confluence, Salesforce, Slack, Zendesk, your LMS, or any web surface — with a single shareable link.
• 💸 Transparent, affordable pricing: Guidde's plans start at just $23/month — a fraction of what either Whatfix or iorad charge — with a generous free tier to get started instantly.
• ⚡ Zero implementation overhead: No sales cycles, no IT setup, no CS onboarding required. Install the Guidde browser extension and create your first video in under five minutes.
• 🏢 Enterprise-ready: SOC 2 compliant, SSO, advanced permissions, custom branding, and team workspaces are available at scale — without the enterprise pricing of Whatfix.

Measurable Outcomes with Guidde

• Teams create training content 11x faster than with traditional video tools or DAP authoring workflows.
• Support ticket volumes drop as employees and customers self-serve using Guidde-powered video documentation.
• Onboarding time decreases significantly when new hires can access beautiful, on-demand video guides instead of waiting for live training sessions.

Whether you're replacing a $30,000/year Whatfix contract that's too complex to maintain, or a $200/month iorad seat that's too limited for your growing content needs, Guidde delivers a better ROI at a fraction of the cost.

Try Guidde for Free →

Frequently Asked Questions: Whatfix vs. iorad Pricing

How much does Whatfix cost in 2026?

Whatfix does not publish its pricing. Based on Vendr contract data and third-party reports, most organizations pay between $23,710 and $37,126/year for a basic single-app deployment. Enterprise multi-app deployments commonly exceed $60,000–$150,000+/year. Pricing is composed of a flat fee plus per-user licenses and varies significantly based on application type, user count, and product tier (Standard, Premium, or Enterprise). You must contact the Whatfix sales team for a custom quote.

How much does iorad cost in 2026?

iorad publishes its pricing transparently on its website. Current plans are: Free ($0/month) — unlimited public tutorials only; Individual ($200/month) — 1 creator, private tutorials, basic audio; Team ($500/month base + $50/month per extra creator) — team collaboration, SSO, custom branding, premium TTS, advanced analytics; Enterprise (custom quote) — Live Mode, advanced exports, encryption, private Slack support, 100+ language translation.

Is Whatfix pricing negotiable?

Yes. Whatfix pricing is fully negotiable. Teams have reported 10–20% reductions by bringing competitor quotes, committing to multi-year terms (2–3 years), challenging automatic price increases, and pushing for compliance features (SSO, data residency) to be included in base pricing. Expect a 2–3 month procurement and negotiation cycle.

Does iorad have a free trial?

iorad offers a robust free plan (not a time-limited trial) that lets you create unlimited tutorials. However, all free-tier content is publicly accessible. If you need private tutorials, custom branding, or analytics, you'll need a paid plan. iorad also offers a 30-day full refund policy on paid plans — no questions asked.

Which is better for small teams — Whatfix or iorad?

For small teams (under 50 people) or individual creators, iorad is the better choice in terms of pricing structure and ease of use. It requires no implementation, has no IT dependencies, and you can start for free. Whatfix's minimum investment of ~$24,000/year is difficult to justify at small team scale unless you have a very specific in-app guidance need.

Which is better for enterprise training — Whatfix or iorad?

For large enterprises managing software adoption across multiple complex applications, Whatfix is more capable — offering contextual in-app guidance, sandbox training (Mirror), enterprise analytics, and AI-powered adoption agents. iorad's Enterprise plan adds Live Mode and security features, but it remains fundamentally a tutorial documentation tool rather than a full digital adoption platform.

What is the best alternative to both Whatfix and iorad?

Guidde is the top alternative to both platforms in 2026. Here's why: Whatfix is powerful but prohibitively expensive and operationally complex for most teams. iorad is affordable and fast to start but limited to static step-by-step captures with no AI video generation. Guidde bridges the gap — it creates AI-powered, professionally narrated how-to videos and interactive guides up to 11x faster than manual methods, starts at just $23/month with a free plan, supports 100+ languages, integrates with your existing tools, and scales from individual creators to enterprise teams without the complexity or cost of a full DAP implementation. If you want better content, faster creation, and a fraction of the cost, try Guidde for free today.

Can I use both Whatfix and iorad together?

Technically yes — Whatfix for in-app guidance and adoption analytics, iorad for creating step-by-step tutorial documentation that links out to knowledge base articles. However, this combination can create duplicate content, inconsistent learner experiences, and compounding costs ($24,000+ for Whatfix plus $2,400+/year for iorad). A unified platform like Guidde handles video documentation, guided walkthroughs, and knowledge sharing in a single, cost-effective workflow.

Explore further

• Whatfix vs. iorad: Pricing Comparison Guide 2026