Whatfix vs. iorad: Feature Comparison Guide 2026

What is Whatfix?

Whatfix is an AI-powered Digital Adoption Platform (DAP) that helps enterprises drive user adoption, accelerate onboarding, and reduce support costs across web, desktop, and mobile applications. Founded in 2014 and trusted by 15% of Fortune 1000 companies, Whatfix has become a recognized leader in the DAP category with 500+ G2 reviews and multiple analyst accolades.

Core Feature Areas

• Digital Adoption Platform (DAP): Contextual in-app guidance including Flows (step-by-step walkthroughs), Smart Tips (tooltips), Beacons (hotspots), Pop-Ups, Task Lists, and a Self Help embedded wiki — all deployed without developer involvement.
• Whatfix Mirror: Sandbox simulation environments that replicate live applications for hands-on, risk-free training. Includes AI-powered roleplay scenarios and adaptive assessments to validate user readiness.
• Product Analytics: No-code event tracking, funnel analysis, user journey mapping, cohort analysis, and AI-powered natural-language insights to understand how employees and customers use applications.
• Whatfix AI & ScreenSense: Proprietary AI technology that understands application context and triggers guidance at the right moment. Includes an Authoring Agent, Guidance Agent, and Insights Agent.
• Content Lifecycle Management: Full control over content creation, publishing, version management, and auto-testing of Flows against live UI changes.
• Multi-format Content Export (Adoption Everywhere): Export Whatfix content as videos, slide decks, PDFs, articles, and documents for LMS, knowledge bases, and L&D use.
• Enterprise Security: SSO, IP whitelisting, data residency selection, audit logs, cloud & self-hosted deployment options, HIPAA and compliance-ready.

Whatfix is ideally suited for large enterprises undergoing digital transformation, ERP/CRM rollouts, change management initiatives, or organizations that need role-based, personalized guidance at scale across multiple applications.

What is iorad?

iorad is a browser-based tutorial builder that automatically records user workflows — every click, scroll, drag, and keystroke — and instantly converts them into polished, step-by-step interactive tutorials. With a 10+ year track record and 30M+ learners, iorad has earned a strong reputation for enabling fast, accessible content creation without technical expertise.

Core Feature Areas

• Automatic Workflow Capture: Install a browser extension or desktop app, click through your process, and iorad instantly generates a complete tutorial. No scripting or manual effort required.
• Multiple Learning Modes: Every tutorial is automatically available in interactive walkthrough, video, slide, and PDF format — catering to different learner preferences without extra work.
• Customization Tools: Edit step text, highlight or mask specific areas, reorder steps, add custom branding, and apply data masking for sensitive information.
• Tutorial Libraries: Organize and share groups of tutorials via web libraries, widget embeds, browser extensions, or direct links — accessible to learners inside or outside the organization.
• 50+ Integrations: Publish directly to external LMS platforms, HRIS systems, and other tools via native integrations (including Salesforce LMS).
• Advanced Audio & Video: Premium Text-to-Speech narration, custom voiceover, and video recording options (available on paid plans).
• Analytics & Dashboard: Monitor tutorial engagement, learner activity, and trends across your content library.
• Enterprise Security (Enterprise Plan): SSO configuration, Encrypt & Anti-Track protection, private Slack + priority support, and HTML export for self-hosting.
• ioradical Agents (Beta): AI-assisted content capabilities currently in active beta development.
• Translation: Auto-translate tutorials into 100+ languages (Enterprise plan).

iorad is best suited for teams that need to create and share training content quickly — particularly in customer training, HR onboarding, IT help desks, sales enablement, and operations documentation — without a heavy implementation overhead.

Whatfix vs. iorad: Pricing at a Glance

Feature Deep Dive: Whatfix vs. iorad

1. Content Creation & Tutorial Building

2. In-App Guidance & Delivery

3. Analytics & Insights

4. Integrations & Compatibility

5. Enterprise Readiness & Security

Who Should Use Whatfix vs. iorad?

Choose Whatfix If You...

• Are a large enterprise managing digital transformation across multiple applications (ERP, CRM, HCM).
• Need live, contextual in-app guidance embedded directly within your software — not just external tutorials.
• Require deep analytics on how users actually behave within your applications, not just how they engage with training content.
• Have an L&D or enablement team responsible for change management, compliance training, or onboarding across hundreds or thousands of employees.
• Want AI-powered roleplay and sandbox simulation to prepare users before they work in live systems.
• Operate in regulated industries (healthcare, pharma, financial services, federal agencies) with strict compliance and security requirements.

Choose iorad If You...

• Need to create and share polished, step-by-step tutorials quickly — without a heavy setup or onboarding process.
• Are in education, SMB customer training, HR, sales enablement, or IT support where lightweight, fast content creation matters most.
• Want transparent, affordable pricing without a lengthy enterprise sales process.
• Need tutorials that auto-generate in multiple formats (video, interactive, PDF, slides) from a single recording session.
• Support learners across diverse environments and need easy LMS publishing or embeddable content widgets.
• Don't have dedicated instructional designers but need professional-looking training output from subject matter experts.

Pricing Breakdown & Value Assessment

Whatfix Pricing

Whatfix does not publish pricing publicly. Plans are quote-based and structured around a flat platform fee + per-user licensing. User license fees vary depending on whether the deployment targets employee-facing or customer-facing applications:

• Employee-facing apps: Priced per total number of employees with access.
• Customer-facing apps: Priced per Monthly Active Users (MAUs).
• Standard Plan: Includes core in-app guidance, basic analytics, limited integrations (2), manual translation, 24/5 support.
• Premium Plan: Adds auto-translation, custom surveys, full integrations, advanced analytics, and Premium analytics capabilities.
• Enterprise Plan: Multi-app, unlimited implementations — custom pricing via sales.
• Add-ons available: On-premise authoring, white-labeling, 24/7 support, professional services, Digital Adoption Assistant (DAA), and Digital Adoption Program Manager (DAPM).

⚠️ For most mid-market and enterprise organizations, Whatfix typically runs into thousands of dollars per month, making it a significant investment best suited for organizations with clear, measurable ROI goals.

iorad Pricing

• Free Plan: Unlimited public tutorials, core capture tools, multiple learning modes — no time limit.
• Individual — $200/month: 1 creator license, unlimited private tutorials, data masking, basic audio, version history, engagement dashboard.
• Team — $500/month: Everything in Individual + team collaboration, custom branding, premium TTS audio + video, SSO, advanced analytics, web/widget/extension libraries. Additional creators at $50/month each.
• Enterprise — Custom Quote: All Team features + enterprise-grade security, advanced exports, In-App guidance (Live Mode, Beta), private Slack, priority support, Encrypt & Anti-Track, 100+ language translation.

✅ iorad's pricing is publicly available and significantly more accessible for smaller teams. The free plan is genuinely functional for public tutorials, and the Team plan at $500/month provides strong value for teams of up to 10 creators ($50/creator above that).

Value Verdict

For teams with a small-to-medium content creation budget, iorad delivers more immediate value per dollar. For enterprises that need in-app guidance and behavioral analytics at scale, Whatfix's ROI potential is higher — but so is the cost and implementation complexity.

Pros and Cons

✅ Whatfix Pros

• Full DAP capabilities — in-app guidance, pop-ups, smart tips, and task lists delivered contextually within live applications
• AI-powered ScreenSense technology that understands application context for smart, proactive guidance
• Sandbox simulation (Mirror) with AI roleplay — unique capability for safe, hands-on training
• Deep Product Analytics: funnel insights, journey mapping, cohort analysis, no-code event tracking
• AI Agents for authoring, guidance, and insights — reducing manual effort at scale
• Supports web, desktop, mobile, and OS deployments — broadest platform coverage in the DAP category
• Proven enterprise-grade security: SSO, IP whitelisting, data residency, audit logs, cloud + self-hosted
• Named Customer Success Manager on all plans for implementation support
• Trusted by 15% of Fortune 1000, with 300+ awards and 99.5% CSAT

❌ Whatfix Cons

• No public pricing — requires a sales conversation to get any cost information
• Significant implementation effort — not a plug-and-play tool; requires dedicated DAP expertise
• Higher total cost of ownership, especially at enterprise scale across multiple apps
• Learning curve for content authors — requires Whatfix University certification for optimal results
• Overkill for small teams or organizations with simple, one-off training needs
• Mobile DAP limited to Standard plan features without the full feature parity of web/desktop

✅ iorad Pros

• Fastest tutorial creation in the category — 8x faster than manual methods, saves 20+ hours/month
• Zero scripting required — just click through your workflow and a tutorial is instantly generated
• Every tutorial auto-generates in interactive, video, slide, and PDF formats simultaneously
• Transparent, affordable pricing with a genuinely functional free tier
• 50+ LMS and platform integrations for instant publishing into existing learning ecosystems
• 30-day full refund policy — low-risk adoption for teams evaluating the tool
• Data masking for privacy-sensitive workflows available on paid plans
• 100+ language auto-translation on Enterprise — excellent for global content distribution

❌ iorad Cons

• No real-time in-app guidance within live applications (Live Mode is still in Beta for Enterprise only)
• No behavioral analytics — cannot track how users actually use your software, only how they engage with tutorials
• ioradical Agents (AI authoring) are still in Beta — not production-ready for enterprise use
• Limited enterprise security features at lower tiers (SSO requires Team plan, advanced security requires Enterprise)
• No sandbox simulation or AI roleplay for hands-on practice environments
• Tutorial-centric output — not a full DAP; cannot deliver proactive, contextual guidance inside applications without add-ons
• Customer Success Manager is only available on Enterprise plan

The Verdict: Whatfix vs. iorad

Both Whatfix and iorad solve real problems — but for different audiences at different scales.

Whatfix is the enterprise powerhouse. If your organization is undergoing large-scale digital transformation, managing complex ERP or CRM rollouts, or needs to embed guidance directly into the applications your workforce uses daily — Whatfix delivers the deepest, most comprehensive DAP capabilities available. Its AI-powered Agents, Mirror simulation environment, and Product Analytics suite are genuinely differentiated, and its security and compliance posture makes it viable for the most regulated industries on the planet.

iorad is the speed champion. If your team needs to produce polished, multi-format tutorials without any technical overhead — iorad is remarkably efficient. Its capture-first approach, transparent pricing, and 50+ integrations make it the most accessible tutorial builder on the market. For HR, customer training, IT support, and sales enablement teams that need content fast, iorad delivers real ROI quickly.

The gap between them? Whatfix doesn't do fast, lightweight content creation well. iorad doesn't do in-app behavioral guidance or deep analytics at all (yet). If your needs span both ends of the spectrum — fast content creation AND in-app delivery AND enterprise analytics — you'll find that neither tool covers the full journey on its own.

That's where a third option enters the conversation.

Why Consider an Alternative? The Case for Guidde

The Shared Limitations of Whatfix and iorad

Despite serving different market segments, both Whatfix and iorad share a set of meaningful limitations that impact the modern enterprise's training and adoption workflows:

• Whatfix's content creation is slow and complex. Authoring Flows in Whatfix requires significant time, training (Whatfix University certification), and often dedicated DAP specialists. For teams that need to produce and update training content at the pace AI tools evolve, this is a bottleneck.
• iorad lacks in-app delivery at scale. Tutorials created in iorad live outside the applications your employees use. There's no contextual guidance, no behavioral trigger, and no ability to meet users where they are inside the tool — unless you're on an Enterprise plan with Beta access to Live Mode.
• Neither tool creates AI-generated video documentation with voiceover, captions, and narration automatically. Whatfix exports content as video but is not a video-first platform. iorad has basic audio but lacks the polished, AI-narrated video experience modern learners expect.
• Neither delivers content natively into the 200+ enterprise applications your teams use without deep implementation work.
• Neither gives you a 90%+ reduction in video creation time out of the box.

Introducing Guidde: The AI-First Documentation & Adoption Platform

Guidde is the #1 AI platform to capture knowledge and train teams — turning any workflow into professional video documentation 11x faster than traditional methods. Unlike Whatfix (which requires DAP expertise and implementation effort) or iorad (which produces tutorials but lacks in-app delivery and video polish), Guidde bridges both worlds.

How Guidde Surpasses Both Competitors

Guidde's Key Differentiators

• Magic Capture: One-click browser extension or desktop app capture that automatically generates professional video documentation — no editing, no scripting, no video skills needed.
• AI-Powered Storyboarding: Guidde uses GPT to convert your captured workflow into a structured, professional narrative script — instantly.
• 200+ AI Voices in 50+ Languages: Select from over 200 AI-generated voices across 50+ languages for instant global content distribution at no extra cost.
• Broadcast for Employees & Customers: Deliver the right video guide to the right person at the right moment — embedded directly inside the apps your teams use every day.
• Enterprise-Grade Security at Scale: HIPAA-aligned workflows, PHI capture prevention, access and approval controls — without the complexity of a full DAP implementation.
• Proven Outcomes: Customers report a 90% reduction in video creation time, 40%+ fewer support tickets, and hours saved per person per month — starting from day one.

Ready to see the difference? Try Guidde for Free →

Frequently Asked Questions

What is the main difference between Whatfix and iorad?

Whatfix is a full Digital Adoption Platform (DAP) that embeds contextual guidance directly inside live applications using overlays, tooltips, and AI-triggered walkthroughs. iorad is a tutorial builder that captures workflows and instantly converts them into shareable, multi-format tutorials. Whatfix is built for enterprise-scale adoption programs; iorad is built for fast, accessible content creation.

Is iorad free to use?

Yes. iorad offers a permanent free plan with unlimited public tutorials and core capture tools — no time limit or credit card required. Paid plans start at $200/month for the Individual license and $500/month for the Team plan.

How much does Whatfix cost?

Whatfix does not publish pricing publicly. Plans are quote-based and structured as a flat platform fee plus per-user licensing (either by total employees or Monthly Active Users for customer-facing apps). Contact Whatfix sales for a custom quote.

Can iorad deliver in-app guidance like Whatfix?

Not yet at scale. iorad's Live Mode (in-app guidance feature) is currently available as a Beta feature on Enterprise plans only. Whatfix's core DAP capability — delivering contextual overlays, smart tips, and walkthroughs within live applications — has been production-ready for years and is far more mature.

Which is better for small teams — Whatfix or iorad?

iorad is significantly more accessible for small teams. Its transparent pricing, free tier, and zero-setup content creation make it far easier to adopt. Whatfix's implementation complexity and custom pricing make it better suited to large enterprises with dedicated L&D or digital adoption teams.

What is the best alternative to both Whatfix and iorad?

Guidde is the top alternative to both platforms in 2026. It combines the speed and simplicity of iorad with the in-app delivery and enterprise power of Whatfix — powered by AI from the ground up. Guidde creates professional video documentation 11x faster than traditional methods, auto-generates voiceover and captions, delivers content inside your team's tools via Broadcast, and supports global teams with 50+ language auto-translation. Unlike Whatfix (complex and expensive) or iorad (tutorial-only), Guidde is built to scale knowledge from creation to delivery in one unified, AI-first platform. Try Guidde for free today →

Does Whatfix support mobile applications?

Yes. Whatfix offers a Standard DAP plan specifically for mobile applications, with features including in-app guidance (flows, smart tips, checklists, pop-ups), custom surveys, and basic user segmentation. Some advanced features available on web/desktop plans are not available on the mobile plan.

Does iorad support data privacy and masking?

Yes. iorad offers data masking for sensitive information on paid plans (Individual and above), allowing creators to hide or blur private data during tutorial capture and sharing. The Enterprise plan adds Encrypt & Anti-Track protection for additional security.

Explore further

• Whatfix vs. iorad: Pricing Comparison Guide 2026
• Whatfix vs. iorad: Feature Comparison Guide 2026