Why Guidde Raised $50M: Building AI Knowledge Infrastructure | Guidde

Today marks a significant milestone for Guidde. We have closed a $50M Series B round led by PSG Equity, with participation from monday.com and our long-time partners at Entrée Capital, Norwest, Qualcomm Ventures, and Inkberry Ventures.

While this funding validates our 3x year-over-year growth and the trust of our 4,500+ customers, it is primarily fuel for a much larger mission.

The AI Adoption Wall

Over the past year, I have spoken with dozens of CEOs and boards. AI adoption has become their top priority across every industry, from retail and insurance to SaaS and enterprise software. But despite massive investments, most organizations are hitting the same wall.

Companies are discovering a hard truth: AI is only as good as the knowledge it’s built on. Today, most organizational knowledge is fragmented or years out of date. When employees or AI agents look for guidance in a CRM, they often hit a wall of stale content. This lack of real-time context leads to incomplete responses and costly mistakes.

Turning Workflows into Maps

At Guidde we believe AI needs a map to work.

Think of what navigation apps did for driving. They mapped the roads by observing how people actually drive. At Guidde, we are doing the same for enterprise software. Our platform observes how your best employees work and transforms those workflows into video documentation and structured data.

This approach, known as Visual Imitation Learning, is how we are bridging the gap between human expertise and machine execution. You can read more about how we are using this technology to train the next generation of AI agents in my recent interview with VentureBeat here.

‍

The Roadmap: Where Guidde is Headed

This new capital allows us to accelerate our roadmap toward a future of autonomous knowledge. Here is what is next for Guidde:

1. Closing the Freshness Gap: We are developing deeper integrations that detect when a software UI changes, automatically flagging or updating documentation so your knowledge never goes stale.
2. Agentic Training via API: We are expanding our API capabilities to allow AI agents to read Guidde’s video-based knowledge directly. This ensures that when an agent executes a task, it is following the exact process your top performers use.
3. Cross-Platform Intelligence: We are moving beyond single-app documentation to map complex, multi-app workflows to give a truly holistic view of how work gets done.
4. Global Expansion: We are doubling down on our presence in the US and Europe to support our growing list of Fortune 500 partners like Bayer, Nasdaq, and Anheuser-Busch.

A Note of Thanks

I want to thank Dan Sahar, my Co-founder and the entire Guidde crew. 

The manual era of documentation is officially over. We are building the bridge between human expertise and AI potential.

We are just getting started.

‍