How to Measure message effectiveness with goals on Intercom
🎤 Measure message effectiveness with goals Give every message a goal, so you can see how well it prompts users to act.
🎤 You should also set a limit on how long your customers' actions should be counted towards the goal. For this example, we'd like all customers who have additional web sessions within 3 days of receiving the message to be counted.
🎤 How are goals calculated? Goals are calculated based on the number of messages sent. You can easily filter your goal by after the number of messages sent, opened or clicked: